“How much do your services cost?” If it’s not the first question you get asked when speaking with inquirers, it’s definitely in the top five. When family members call seeking home care for a loved one, they often consider cost a crucial factor in their decision-making process. However, what’s more important than cost of care is the quality of care provided. Learn how to reframe the conversation around quality, safety, and overall life enrichment. After viewing this webinar, attendees will be able to: • Demonstrate value and highlight why the services they provide justify the cost • Respond to common objections to price using suggested scripts • Perfect the “presenting” phase of the inquiry call