The Secret to Stronger, Faster Online Referrals

“My dad was up to going with us for the tour and was open minded about the idea of assisted living. The facility and staff seemed very nice and answered our questions. [Community A] was nice because it was close to his doctor’s, family and friends. He like...

What Do You Know About ROI and Lost Revenue?

If you’re in sales and marketing, you should know your company’s ROI — return on investment. Many of us know our rates and our sales goals, but we don’t understand the ROI, which in easy terms is defined as “How much you spend to do...

How to Improve Close Ratios for Internet Referrals

For more than a year, Caring.com has been listening to your comments and questions about Internet leads. Are these leads screened before you send them to a community or in-home care company? If these leads are screened, what’s the best way to work them? Why does...

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