We’re Not Solving the Real Problems

I spent last week in Chicago at the ASA Aging in America Conference. They invited me to lead a discussion on “Caregivers And Technology – What’s Going Wrong?” based on our Caregiver Journey research. And while I got to tee up the conversation with our...

High-Tech Aging Products: Family Caregivers Aren’t Sold Yet

Caring.com is headquartered in Silicon Valley, so we have a lot of technology enthusiasts around us. As yesterday’s hotshot tech entrepreneurs become today’s caregivers to their elderly parents, they often want to use their expertise to found companies creating...

Competitive Intelligence Gathering: Resources You Can Use

A thorough understanding of your competitors is vital for success in sales. In our recent webinar on competitive intelligence gathering for senior housing companies, my two co-presenters Lana Peck from NIC and Scott Townsley from Trilogy Consulting shared ideas of...

Consumer Trends Online — Part 2: Beyond Trust

I recently attended a talk by Dan Levine, an expert on consumer trends. He presented five key trends in consumer online behavior. This is the second article; Part 1 covered the trend More Reviews, Less Trust. Consumer Trend #2: Simpler, Speedier Interactions Consumer...

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