Home Care Agency Search: Results Ranking for Reviews

As we’ve covered in our Digital Marketing Academy and in prior posts on this blog: Online consumer reviews are making a significant impact in the senior care industry. When a family caregiver goes online to find a home care agency for aging parent(s), reviews...

Senior Care Blogging: Resources You Can Use

In our webinar, “Home Care Blogging: From Start to Success,” we discussed many resources that your organization can use to regularly and effectively blog about senior care topics. As promised, we’re listing them here for quick reference and follow up...

What Has Social Media Done For Your Business?

In 2016, it’s no longer a question of “if” you should do social media marketing, or whether it’s a passing fad with no measurable business outcomes. Nowadays, 92% of marketers in multiple industries consider social media valuable to their...

Reaching Caregivers via Social Media

Consider this: There are now more people on social networks than there were Internet users in December 2006.* Social network users aren’t just kids, either. Nearly 40 million Americans over the age of 50 are now using Facebook. 41% of family caregivers indicated...

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