Understanding the Marketing Power of Online Reviews

Joseph Hall once said, “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” Such is the power behind online customer reviews. Word of mouth isn’t a new concept to business growth, but the rise...

In-Home Care: Analyzing the Impact of Highly Satisfied Clients

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.” If you’ve visited Disney World or Disneyland, you can witness the realization of the exceptional experience Walt Disney envisioned; the attention to detail is...

Senior Care Search: Insights from Your Prospects

Family members caring for an elderly loved one rely on paid in-home care more than anything else to cope with the challenges of aging at every stage of “The Caregiver Journey,” according to findings from Caring’s latest survey. In our annual study of caregiving...

They Never Call Me Back! Part IV

Voicemail is dead. Cross it off your list of sales tools. I was on the phone with a client this week. “I leave voicemail for the people you refer to my community, but none of them ever calls me back,” she complained. If you’ve read They Never Call Me Back (TNCMB)!...

Home Care Agency Search: Results Ranking for Reviews

As we’ve covered in our Digital Marketing Academy and in prior posts on this blog: Online consumer reviews are making a significant impact in the senior care industry. When a family caregiver goes online to find a home care agency for aging parent(s), reviews...

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