Take, for instance, those put on by Caring Transitions®, a national senior move expert and the largest and most trusted provider of move management and liquidation services. Through their expertise, they developed a series of events and programs designed to increase senior living move-ins and help consumers overcome common obstacles in later life, such as moving, downsizing, decluttering a home for safety, or liquidating an entire estate.
According to Nan Hayes, a director with Caring Transitions: their workshops, events and presentations target a variety of audiences, including older adults, adult children, professionals and residents. Some of the most popular themes include antique events, rightsizing/downsizing/decluttering advice, moving and home transition strategies, and consumer protection information. The copyrighted programs have simple, compelling names, such as “The Caring Antique Appraisal™”, “6 Steps to Move-In Success™”, “The Space Diet™”, “Selling in Safety™” and the original “Art of Rightsized Living®”, and are offered throughout the country.
As an added benefit, Caring Transitions® can share partner event information with many of their 300,000 loyal CT Estate Sale and CT Online Auction fans too. With participation in over 1,000 programs per year, typical Caring Transitions events result in lead conversion of 7%, or higher when coupled with move incentive programs.Events for family caregivers and older adults are also a way to nurture the prospects that Caring.com sends you — as a follow up to senior living tours, or as an enticement to engage with your senior care organization. High quality presentations and events include valuable information for senior care searchers, and as Nan pointed out, can really help overcome objections or obstacles blocking progress for that senior.
Contact Nan to learn more about the Caring Transitions program, visit our “Content Sparks” for more event theme ideas, or, to build your professional referral pipeline, revisit the recent “Events Marketing” webinar we held with Hurricane Marketing Enterprises.