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Consumer Trends Online — Part 2: Beyond Trust

I recently attended a talk by Dan Levine, an expert on consumer trends. He presented five key trends in consumer online behavior. This is the second article; Part 1 covered the trend More Reviews, Less Trust. Consumer Trend #2: Simpler, Speedier Interactions Consumer...

Content Spark: Love in the Later Years

With Valentine's Day on February 14th, love is a top-of-mind topic this month. And there's plenty of opportunity for your senior care organization to include older adults in the focus: whether discussing romance later in life and celebrating couples' special...

Content Spark: Heart Health and Senior Care

February is American Heart Month, an observance to raise awareness about heart disease and how it can be preventing -- both at home and in the community. According to The American Heart Association, heart disease is the leading cause of death of women and men in the...

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