The key to every lead generation website is to do three things well: answer questions, provide evidence, and give clear calls to action. Yet, many senior care websites are missing these critical elements. Read more in this guest post from Andy Crestodina of Orbit Media.
Sherpa co-founder Alex Fisher shares an enlightening true story about putting Prospect-Centered Selling® to the test.
It’s one thing to have a marketing message and consistent talking points to promote your senior living facility. You can flower up your letters, brochures, websites and sales pitches all you want. But if you don’t understand how your customer talks about you, then you’re just another company trying to sell them something they don’t understand.
If your in-home care agency has not yet embraced Internet marketing to the fullest, you’re likely losing both potential clients and high quality caregivers to the competitors in your area who are. In this guest blog post for Caring.com, corecubed’s Shelle Wombe shares best practices to help agencies convert Internet leads into new clients.
For senior living referral partners of Caring.com: Read these tips and watch a brief training video to help your team report move-ins monthly from the qualified leads sent to your community.
Dr. Amy Osmond Cook of the Association of Skilled Nursing Providers celebrates “Year of the Healthy Nurse” and shares reasons why caring for professional caregivers is good for senior care businesses.