Senior care communities and in-home care agencies rely heavily on word-of-mouth, reputation and general marketing to maintain maximum occupancy rates and build their business. For better or worse, the Internet has changed the game, amplifying the power of reviews (both positive & negative) as well as increasing competition for eyeballs on a local level. This guest post by Kent Lewis of Anvil Media explores six secrets to growing your revenue via local listings and online reviews.
For senior living referral partners of Caring.com: Read these tips and watch a brief training video to help your team report duplicate leads and avoid paying multiple referral sources for the same move-in.
The key to every lead generation website is to do three things well: answer questions, provide evidence, and give clear calls to action. Yet, many senior care websites are missing these critical elements. Read more in this guest post from Andy Crestodina of Orbit Media.
Sherpa co-founder Alex Fisher shares an enlightening true story about putting Prospect-Centered Selling® to the test.
It’s one thing to have a marketing message and consistent talking points to promote your senior living facility. You can flower up your letters, brochures, websites and sales pitches all you want. But if you don’t understand how your customer talks about you, then you’re just another company trying to sell them something they don’t understand.
If your in-home care agency has not yet embraced Internet marketing to the fullest, you’re likely losing both potential clients and high quality caregivers to the competitors in your area who are. In this guest blog post for Caring.com, corecubed’s Shelle Wombe shares best practices to help agencies convert Internet leads into new clients.