by Denise Graab | Feb 28, 2017
LiveWell at Birchwood Lake Estates (LiveWell Assisted Living) in Chapel Hill, North Carolina received its first review on Caring.com in October 2012. It was 5 stars (the highest possible rating) from a daughter-in-law who was helping select the community for her...
by Denise Graab | May 31, 2016
For years, we’ve been telling you about the power of social media for marketing senior care businesses — whether through consumer reviews or social networking. Among the savvy senior living organizations that recognized and successfully harnessed this...
by Denise Graab | Apr 28, 2016
Older adults and their family members struggle with senior care conversations — whether talking about driving, senior living, medical matters, or end-of-life concerns. There can be a gap between what the adult daughter thinks Mom needs and what Mom thinks Mom...
by Denise Graab | Mar 29, 2016
Having a blog for your senior living community can be a great way to develop deeper relationships with your residents and their family members, while also attracting new prospective residents and families. But if the blog isn’t well organized and visually...
by Denise Graab | Feb 27, 2016
Many senior living communities (and home care agencies) already know how valuable online reviews can be to the senior care searcher, and are leveraging them to successfully attract prospective residents and their family members. Some, though, are also now realizing...
by Denise Graab | Jan 29, 2016
Among the fundamentals of good sales and marketing is to get to know your audience well and then use that information to overcome their most common objections. This month we give Digital Marketing Kudos to Holiday Retirement for exemplifying both of these principles....
