by Caring.com Staff | Sep 10, 2014
“It’s nine o’clock on a Saturday The regular crowd shuffles in There’s an old man sitting next to me Makin’ love to his tonic and gin.” These lyrics to the Billy Joel song “Piano Man” may resonate with those of us who...
by Caring.com Staff | Aug 11, 2014
For more than a year, Caring.com has been listening to your comments and questions about Internet leads. Are these leads screened before you send them to a community or in-home care company? If these leads are screened, what’s the best way to work them? Why does...
by Caring.com Staff | Jul 7, 2014
Ten years ago, before smart phones, tablets and social media changed the world, senior housing and home care companies found 80% of their leads and move-ins coming from B2B professional referral sources – physicians, hospital case managers and discharge planners,...
by Caring.com Staff | Jun 6, 2014
As a senior care operator, a major part of your business is finding new leads each month — most likely through multiple sources to meet your goals: e.g., your website, residents’ family members, professionals, third-party websites. But how are consumers...
by Caring.com Staff | May 15, 2014
1. Reviews! Reviews! Reviews! Reviews matter. For example, today’s savvy consumer is likely to use Trip Advisor or Kayak when shopping for travel. Likewise, according to Caring.com research, consumers are influenced by reviews of senior housing communities and home...
