Best Practices for Nurturing Internet Leads

More and more families are finding Assisted Living, In-Home care, and other senior services through the Internet. To help you make the most of your Internet leads, we’ve compiled some best practices: Let families know you received their request. Set up an...

Why Online Reviews Are Good for Senior Care

Let’s be frank: We’re not talking about restaurants here. We’re not talking about dry cleaners, or beauty salons, or any other service where all a customer might say is that he didn’t like the appetizer. This is the senior care industry....

Reaching Caregivers via Social Media

Consider this: There are now more people on social networks than there were Internet users in December 2006.* Social network users aren’t just kids, either. Nearly 40 million Americans over the age of 50 are now using Facebook. 41% of family caregivers indicated...

5 Tips to Transform Phone Calls Into Customers

How you and your staff can use phone lead nurturing to turn phone inquiries into paying customers. 1. Respect the Customer’s Preferred Contact Method Our research shows that about 20% of people searching the Internet for senior services don’t want...

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