by Katie Roper | Sep 14, 2018
“In the last decade, marketing has gone from being one of the least tech-dependent business functions to one of the most.” That quote is from Scott Brinker, who blogs about what is called Martec, short for marketing technology. The category includes everything from...
by Shelle Womble | Aug 9, 2018
When you think of your sales team, the front receptionist answering the phones is most likely not the first individual that comes to mind. But the reality is that all inquiry calls are a vital part of a home care agency’s sales process. In today’s fast paced world...
by Alex Fisher | Jul 7, 2017
I want to tell you a true story about one of the most bizarre and enlightening sales experiences of my entire life. It all started with a beautiful senior living community in a city that will remain unnamed. After many years and millions of marketing dollars, the...
by Shelle Womble | May 18, 2017
Let’s face it: the days of letting our fingers do the walking through the Yellow Pages to find the services we need are long gone, replaced by the wonderful World Wide Web. In the blink of an eye, we can now access hundreds of millions of helpful resources online by...
by Scott Townsley | Mar 6, 2017
Great competitive intelligence gathering will generate a lot of quality information. (Special kudos to Lana Peck of NIC for her detailing of where to get competitive information online in a recent webinar we did in Caring’s Digital Marketing Academy.) But the...
by Katie Roper | Mar 3, 2017
A thorough understanding of your competitors is vital for success in sales. In our recent webinar on competitive intelligence gathering for senior housing companies, my two co-presenters Lana Peck from NIC and Scott Townsley from Trilogy Consulting shared ideas of...
