What the Heck is Martec, and Why Should I Care About It?

“In the last decade, marketing has gone from being one of the least tech-dependent business functions to one of the most.” That quote is from Scott Brinker, who blogs about what is called Martec, short for marketing technology. The category includes everything from...

Winning Words: Sales Scripting for Home Care

When you think of your sales team, the front receptionist answering the phones is most likely not the first individual that comes to mind. But the reality is that all inquiry calls are a vital part of a home care agency’s sales process. In today’s fast paced world...

Only 10 Minutes To Sell: A True Story

I want to tell you a true story about one of the most bizarre and enlightening sales experiences of my entire life. It all started with a beautiful senior living community in a city that will remain unnamed. After many years and millions of marketing dollars, the...

Competitive Intelligence Gathering: Resources You Can Use

A thorough understanding of your competitors is vital for success in sales. In our recent webinar on competitive intelligence gathering for senior housing companies, my two co-presenters Lana Peck from NIC and Scott Townsley from Trilogy Consulting shared ideas of...

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