by Alex Fisher | Jul 7, 2017
I want to tell you a true story about one of the most bizarre and enlightening sales experiences of my entire life. It all started with a beautiful senior living community in a city that will remain unnamed. After many years and millions of marketing dollars, the...
by Shelle Womble | May 18, 2017
Let’s face it: the days of letting our fingers do the walking through the Yellow Pages to find the services we need are long gone, replaced by the wonderful World Wide Web. In the blink of an eye, we can now access hundreds of millions of helpful resources online by...
by Scott Townsley | Mar 6, 2017
Great competitive intelligence gathering will generate a lot of quality information. (Special kudos to Lana Peck of NIC for her detailing of where to get competitive information online in a recent webinar we did in Caring’s Digital Marketing Academy.) But the...
by Katie Roper | Mar 3, 2017
A thorough understanding of your competitors is vital for success in sales. In our recent webinar on competitive intelligence gathering for senior housing companies, my two co-presenters Lana Peck from NIC and Scott Townsley from Trilogy Consulting shared ideas of...
by Katie Roper | Jan 12, 2017
I’m finally getting through all the email that backed up over my recent vacation, and I read with interest this “Engage Boomers” blog post on Confessions of a Middle Age Millennial. In a nutshell, it says “Boomers” are increasingly behaving like stereotypical...
by Katie Roper | Dec 13, 2016
On our recent “Town Hall” webinar with members of Caring’s Family Advisor team, attendees had the opportunity to ask questions about how best to leverage our partnership. We’ll cover a few of the most common ones in a series of blog posts. Please subscribe to the blog...
