by Emily A. Hay | Apr 12, 2021
Call it spring cleaning or a brand analysis, but when was the last time you did a thorough social media audit for your senior living community or home care agency? Social media can be a fantastic marketing tool to reach those interested in your services – but you may...
by Marissa Snook | Aug 20, 2020
Staying social during social distancing isn’t easy, and home care agencies need to get creative with how to connect with their target audiences and stay top of mind. One key method that can’t be overlooked or underutilized is social media, and in particular, Facebook,...
by Jason Falls | Jun 22, 2017
A senior care executive approached me after a talk recently to correct something I said. “We don’t ever say ‘put mom or dad in a home,’” he explained. “We prefer to use phrasing like, ‘helping them select a care facility.” But I’m not a senior care executive. I’m not...
by Denise Graab | Sep 2, 2016
As we’ve covered in our Digital Marketing Academy and in prior posts on this blog: Online consumer reviews are making a significant impact in the senior care industry. When a family caregiver goes online to find a home care agency for aging parent(s), reviews...
by Denise Graab | Jun 28, 2016
In our webinar, “Home Care Blogging: From Start to Success,” we discussed many resources that your organization can use to regularly and effectively blog about senior care topics. As promised, we’re listing them here for quick reference and follow up...
by Marissa Snook | Jun 24, 2016
As aging care marketing experts, the corecubed team is asked this question repeatedly: Why should I blog when blockbuster websites, like Caring.com or WebMD.com, are already producing a plethora of information on senior care? Many senior care business owners think...
