by Jason Falls | Jun 22, 2017
A senior care executive approached me after a talk recently to correct something I said. “We don’t ever say ‘put mom or dad in a home,’” he explained. “We prefer to use phrasing like, ‘helping them select a care facility.” But I’m not a senior care executive. I’m not...
by Denise Graab | Sep 2, 2016
As we’ve covered in our Digital Marketing Academy and in prior posts on this blog: Online consumer reviews are making a significant impact in the senior care industry. When a family caregiver goes online to find a home care agency for aging parent(s), reviews...
by Denise Graab | Jun 28, 2016
In our webinar, “Home Care Blogging: From Start to Success,” we discussed many resources that your organization can use to regularly and effectively blog about senior care topics. As promised, we’re listing them here for quick reference and follow up...
by Marissa Snook | Jun 24, 2016
As aging care marketing experts, the corecubed team is asked this question repeatedly: Why should I blog when blockbuster websites, like Caring.com or WebMD.com, are already producing a plethora of information on senior care? Many senior care business owners think...
by Denise Graab | May 31, 2016
For years, we’ve been telling you about the power of social media for marketing senior care businesses — whether through consumer reviews or social networking. Among the savvy senior living organizations that recognized and successfully harnessed this...
by Denise Graab | Jan 20, 2016
In 2016, it’s no longer a question of “if” you should do social media marketing, or whether it’s a passing fad with no measurable business outcomes. Nowadays, 92% of marketers in multiple industries consider social media valuable to their...
