As president of Validated Learnings, LLC, and managing director of SMASH, Bailey is a prolific content curator, expert gatherer and relationship alchemist who thrives when passion meets purpose. Relentlessly curious and innately intuitive, she sees patterns, connects the dots, and does what needs to be done to support great ideas and make really interesting things happen. She’s a super-connector advancing, brands, businesses, industry partnerships and careers. To learn more about her professional experience, please visit her LinkedIn profile.
Amy Osmond Cook
Dr. Amy Osmond Cook is executive director of the Association of Skilled Nursing Providers (ASNP). She received her Ph.D. from the University of Utah in Communication, and is a regular health and wellness contributor to the Orange County Register, Daily Herald, Senior Scene, Senior Housing Forum, and more. She’s also currently the host of Good Day Orange County, a local television program for Laguna Woods, a senior community with more than 18,000 residents. Her full profile is available on LinkedIn.
Andy Crestodina is co-founder and strategic director of Orbit Media. He’s been in the web design and interactive marketing space since January of 2000, and with his team at Orbit Media, has delivered practical digital marketing advice in hundreds of articles. He’s also author of the book, “Content Chemistry,” which is now in its third edition. Andy is a regular speaker both locally and nationally, and founded Content Jam, Chicago’s largest content marketing conference (currently in it’s fifth year). He also helped found Chicago Cause, a non-profit donation program currently in its seventh year, with total donations of digital marketing services exceeding $385,000. Andy is one of the most passionate, committed and generous teachers in marketing today.
Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. He spends much of his time analyzing online conversations for consumer insights for clients of the Conversation Research Institute and consulting on broad digital marketing issues for a number of B2C and B2B clients. His company’s most recent industry report is focused on the senior care space.
Alex Fisher is Co-Founder and Chief Creative Officer at Sherpa, the only CRM built by senior living sales experts. Alex developed the original design for Sherpa out of a desire to measure empathy and to promote connection in senior housing sales relationships. Formally trained as a fine artist, Alex is also a principal consultant at One on One, a co-owner of three senior living communities in the Midwest and a mother of three.
Articles by Alex Fisher
Judah Gutwein is Chief Executive Officer at Sky Care Media, Digital Marketing for Healthcare Providers. Judah has many years of experience in the creation, implementation and marketing of high profile businesses to the online community. In 2012, he dedicated and channeled his passion to focus on the Healthcare industry. As a Licensed Nursing Home Administrator, with additional years of experience as an Admissions and Marketing Director, Judah is intimately familiar with the challenges of building and maintaining a vibrant and profitable census in your buildings. He’salso a featured Editor, Writer and Contributor to some of the most prestigious online healthcare resources and directories.
Articles by Judah Gutwein
Erin Hayes is founder and Chief Information Officer at Enquire Solutions, the fastest growing CRM and call center solution for the senior living industry. Want more on making the most of your leads? Watch Enquire Solutions’ webinar on Senior Living Sales and Marketing Best Practices or read her blog post on how to capitalize on online leads.
Connor Kunz is a project manager at Home Care Pulse, the nation’s leading data company for home care. Each month, Home Care Pulse surveys thousands of clients and caregivers on behalf of their agencies to learn how their agencies can take better care of them. They are also the publisher of the annual Home Care Benchmarking Study and the manage the Best of Home Care Awards. For more information, visit homecarepulse.com.
Wayne Langley is President of Varsity, a leading full-service strategic marketing firm focused on winning the mature market. Fueled by nationally recognized proprietary research — such as their recent report exploring the decision-making process behind selecting a senior living community, Varsity helps organizations excel at delivering upon their brand promises. Connect with Varsity on LinkedIn or Twitter.
Shelley Laurell is the Founder/CEO of The Senior Care Specialists, a team of writers and editors with hands-on senor living experience. If you need help developing strategy and creating unique, relevant content for your senior living site, contact Shelley@TheSeniorCareSpecialists. Connect on Twitter: @ShelleyMLM “The Content Chick”. Or subscribe to the SCS blog and follow the witty banter that happens there each week.
Before joining Home Care Pulse as chief operations officer, Erik spent 18 years working with a global consumer products company covering sales, marketing, customer support, and operations. He joined Home Care Pulse after a friend told him that it was a fast company focused on serving people. Erik has a master’s degree in business management from Idaho State University, and he loves using his knowledge and experience to help others succeed and organize chaos into functioning systems and processes. Outside of the office, Erik enjoys spending time with his wife and children, coaching youth sports, hiking, and gardening.
Kurt Milligan is CEO of Spark Evolution, a data-driven Inbound Marketing agency that accelerates revenue growth with rich, interesting, and meaningful content delivered when it matters. Spark Evolution attracts, converts, closes and delights customers at every stage of the purchase process. The agency is a Hubspot Gold Partner, providing its clients enterprise marketing automation services, and is also a Wistia agency partner, providing comprehensive video marketing strategies and campaigns. Learn more on their website, or contact Kurt via email or by phone (603-651-7929).
Steve Moran is the publisher of Senior Housing Forum and speaks on the senior living industry and the broader aging economy. He shared: “Five days a week Senior Housing Forum publishes great content that helps senior living leaders do a better job. We would love to hear your story and have you join the thousands of other senior living professionals that read our content every month. We would also love to hear about your content marketing journey for a possible future story.” Please visit Senior Housing Forum to contact Steve about these opportunities.
Merrily Orsini, MSSW, is President/CEO of corecubed, an aging care marketing company with a focus on home care, home health and hospice. Need help maximizing your online reach to those seeking your services? Contact the aging care marketing experts at corecubed! Phone: 800-370-6580 Email: firstname.lastname@example.org Visit: www.corecubed.com
Katie helps companies in the elder care space to tell stories and sell services or products. As the founding VP of Sales and Marketing for Caring.com, she helped build the business into one of the best-known brands and biggest success stories in elder care, then spent a year as head of national partnerships for private duty company Home Care Assistance. Now, with Catenary Consulting, she’s working with senior housing companies and senior care industry vendors on marketing and sales strategy.
Marissa Snook is the Managing Director of corecubed, an aging care marketing company with a focus on home care, home health and hospice. She is also the Program Administrator of corecubed’s MOST program, an award winning turnkey marketing program for home care agencies with extensive choices for targeted marketing and recruitment materials and services. If you’d like to learn more about corecubed’s aging care marketing services, call 800-370-6580 or visit us at www.corecubed.com.
Brandi Towns is the Director of Content Strategy, Reputation and Social at GlynnDevins, a leading senior living advertising and marketing firm focused on sales-focused, metrics-driven, lead-generating marketing communications programs. Email email@example.com or connect on Twitter @branditowns.
Shelle Womble is the Sales Champion of corecubed, an aging care marketing company with a focus on home care, home health and hospice. With over 25 years of multi-state experience in the aging care arena, Shelle has held a variety of sales management positions, from District Regional Manager of a single unit agency, to Director of Operations/General Manager for 50 branch locations in 11 states for a large home care franchise, and most notably, as National Sales Director. As corecubed’s home care sales expert, Shelle provides professional sales training and coaching services to home care agencies across the country.