mobilegeddon_topBy Hendrik de Vries, Guest Contributor

Dear Senior Living Industry, please don’t shoot the messenger, but if your website is not mobile-friendly by April 21st, 2015, prepare for a significant decrease in visits to your website. Why should you be concerned? Because a significant decrease in visits to your website = A significant decrease in leads. “Mobilegeddon” is coming. Will you be ready? Read on to make sure that when the time comes, you’ll be leading the pack, not the one left behind.

Why Does April 21st Matter?

On that day Google is making a major update to its algorithm to expand their focus on mobile-friendliness as a ranking signal. This means that if your website is not mobile-friendly by that date, a Google user on their iPhone, iPad, Samsung, etc. will only be able to find your site down in the weeds of their search results. Unfortunately for you, they will immediately find your competitors that have website that are mobile-friendly.

You might still be asking why that affects you. There are two primary reasons:

  1. Local mobile searches are now exceeding local desktop searches. Put simply, more and more people are using their mobile devices to search.
  2. Google is without a doubt the most powerful and important of the search engine. We would all be making a business-changing mistake if we ignored their changes.

How To Test Your Mobile-Friendliness

Your website is either mobile-friendly or it’s not. The quickest way to test your site is to go to Google’s own testing tool called “Mobile-Friendly Test”.

Screen Shot 2015-04-15 at 11.16.36 AM


If you get the thumbs up from Google, go ahead and do a little dance or fist pump, you’ve earned it. If they say your site is not mobile-friendly, don’t worry. They will give you an explanation as to why. Then you can do what needs to be done to solve the problem.

What Next?

If you’re site is mobile friendly, thank whoever built your website and move on. If not, you have two options:

  1. Fix the problems that are preventing your site from being mobile-friendly.
  2. Or you might have to start from scratch and build a whole new website.

Both paths have their challenges, but if you ignore the problem, then don’t expect any more leads from Google.

Next Steps

Although my comparisons to the world’s end are admittedly over the top, (my wife does say that I have a knack for dramatic contrivance) this is still an important matter for the sake of your community’s future. But don’t panic, we’re here to make sure you don’t get lost in the noise.

If all of this sounds like a foreign language to you and you just want someone to tell you what to do, then click here for a free Online Business Review done by our experienced team. We’ll walk you through the simple steps needed to get you back on track.

To your continued success,


Mingle Media Marketing



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