Content Marketing
Whether older adults and family caregivers are celebrating their tax refund or lamenting the amount of taxes they had to pay, the tax filing deadline is a timely opportunity to discuss tax tips, financial planning, and how to pay for senior care. Most Americans are likely to need long-term care at some point in their lives, yet too few are planning and saving for it. Help your existing clients and attract new ones by sharing financial tips for seniors and their family members — particularly those acutely aware of wallet strain at tax time.
Content Tips for Any Senior Care Company:
Interview a local certified public accountant, financial planner, elder law attorney, or geriatric care manager about financial considerations for older adults (e.g., estate planning) and/or tax deductions for long-term care costs, such as tax deductions for assisted living costs or tax deductions for family caregivers.
Convey the importance of planning ahead: Share national or state data about the costs of care and impact on family caregivers, such as the Genworth study of Long-Term Care Costs by State.
Get familiar with any tax credits for seniors in your state. Find out if your state has any relevant tax breaks or tips for older adults and family caregivers, and share that information in your content this month.
Content Tips for Senior Living Communities:
If your community has any programs, services, or organizational partnerships related to paying for senior living, include information about those options in your financial planning coverage.
If you held any tax filing events at your community to help residents with their returns, include a photo or write-up about that event in your monthly e-newsletter or blog post.
Content Tip for Home Care Agencies:
Some families don’t realize the tax implications of hiring a professional caregiver ‘under the table’ rather than through an agency. Consider interviewing a Stakeholder Liaison about the policies, practices and procedures the IRS uses to ensure compliance with professional caregiver taxes — and the requirements for both the independent contractors and the families who hire them. Remind family caregivers and older adults about this being one less thing they have to worry about when working with an agency like yours.
Caring Resources to Support this Spark:
Additional Resources to Support this Spark:
Suze Orman’s Lessons Learned on Long Term Care via Caregiving Club
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
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Content Marketing
Whether older adults and family caregivers are celebrating their tax refund or lamenting the amount of taxes they had to pay, the tax filing deadline is a timely opportunity to discuss tax tips, financial planning, and how to pay for senior care. Most Americans are likely to need long-term care at some point in their lives, yet too few are planning and saving for it. Help your existing clients and attract new ones by sharing financial tips for seniors and their family members — particularly those acutely aware of wallet strain at tax time.
Content Tips for Any Senior Care Company:
Interview a local certified public accountant, financial planner, elder law attorney, or geriatric care manager about financial considerations for older adults (e.g., estate planning) and/or tax deductions for long-term care costs, such as tax deductions for assisted living costs or tax deductions for family caregivers.
Convey the importance of planning ahead: Share national or state data about the costs of care and impact on family caregivers, such as the Genworth study of Long-Term Care Costs by State.
Get familiar with any tax credits for seniors in your state. Find out if your state has any relevant tax breaks or tips for older adults and family caregivers, and share that information in your content this month.
Content Tips for Senior Living Communities:
If your community has any programs, services, or organizational partnerships related to paying for senior living, include information about those options in your financial planning coverage.
If you held any tax filing events at your community to help residents with their returns, include a photo or write-up about that event in your monthly e-newsletter or blog post.
Content Tip for Home Care Agencies:
Some families don’t realize the tax implications of hiring a professional caregiver ‘under the table’ rather than through an agency. Consider interviewing a Stakeholder Liaison about the policies, practices and procedures the IRS uses to ensure compliance with professional caregiver taxes — and the requirements for both the independent contractors and the families who hire them. Remind family caregivers and older adults about this being one less thing they have to worry about when working with an agency like yours.
Caring Resources to Support this Spark:
Additional Resources to Support this Spark:
Suze Orman’s Lessons Learned on Long Term Care via Caregiving Club
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
