I’m finally getting through all the email that backed up over my recent vacation, and I read with interest this “Engage Boomers” blog post on Confessions of a Middle Age Millennial. In a nutshell, it says “Boomers” are increasingly behaving like stereotypical “Millennials,” meaning they want http://thebell-hotel.org/?minus=%D8%A7%D8%B4%D8%AA%D8%B1%D9%8A-%D8%A3%D8%B3%D9%87%D9%85-%D8%A8%D9%85%D9%83%D8%AA%D8%A8%D8%A9-%D8%AC%D8%B1%D9%8A%D8%B1&bc7=6f اشتري أسهم بمكتبة جرير instant gratification online on their smart phones (or tablets), and they want to be in control of all interaction.
Earlier, I had read my friend Steve Moran’s post on his frustration trying to find information on a senior housing community online (I read that one first because it mentions us!). He wanted to know pricing and availability of a room for his mom, information he can easily find on hotels, airlines, cruise ships, trains, and most other things you search for. But for senior housing, he had to call a salesperson, wait on hold, and then leave a voicemail so that the she could call him back “at my earliest convenience.”
At HER earliest convenience? http://providencecarey.com/?finse=valutahandel-med-margin&d31=dc valutahandel med margin As Boomers come to behave more like Millennials, you better be contacting them at THEIR earliest convenience – and that means putting your pricing information on your website and answering the phone when they call.
Of course, I shouldn’t be telling you this, because one of the big reasons that people searching for senior care call a company like Caring.com is that we answer the phone immediately and then transparently explain to the caller how much senior housing will cost. If more senior housing partners did that, we’d be out of luck. But we know how hard and expensive it is to do it well, so I feel OK about posting this.
البورصة الاسهم السعودية When you search for any sort of information online, do you expect to find the price? How do you feel when you can’t find it? Do you call the company, or do you hit the back button and check out the next website in the Google search results to see if maybe they have the information online right now? I know what I do…I guess that makes me a Middle Age Millennial, too.
If your business isn’t currently equipped to provide people the instant gratification they want, Caring.com can help. Join our upcoming webinar to find out about the services we offer for our partners.
With the new year, there’s renewed opportunity for setting goals and making this year even better than the last one. Folks commonly aim to be healthier (such as “lose weight” or “exercise more”), do more in their lives, see more of the world they live in, and otherwise have a more full-filled life. This month your senior care organization’s content can take this theme of “resolutions” and make it very relevant for older adults and family caregivers in your area — including how your senior care organization can play a role in supporting them in their keeping their resolutions.
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- You can create a blog post, newsletter article, or social media update with some resolutions for older adults or for family caregivers or for both. You could compile these from various expert sources (such as using the suggestions in the resource links below), or you could source them directly from the seniors and family members you already serve (what’s on their list this year?).
- Help those you serve with keeping their resolutions. Create a list of supportive resources, tools, products and services that make it much easier on them to be healthier, exercise more, sleep more, relax more, travel more, etc. You might even make this a weekly series, with a theme each week (such as “how to keep exercise resolutions” in week 1, “10 low-cost local adventures for seniors” in week 2, and “5 ways to eat healthier this year” in week 3, etc.).
- Interview a geriatric care manager, social worker, and/or geriatric psychologist to compile their perspectives about older adults and resolutions, including their tips for helping older adults who want to make and keep resolutions.
- Consider your senior care organization’s “resolutions” for the new year. This could be new things you’re going to try this year in your senior care business (and how you’ll go about achieving those goals), or it could be a way to discuss your organization’s existing mission and the ways you’re going to focus and deliver on those promises this year.
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- Consider doing this year-long activity with your residents: create a “kindness jar” or “good things jar” or “resolutions jar.” Get a large jar (or fish bowl) and start filling it with at least one positive or good thing that happens each week, or one or two accomplishments from each week or month. Then open that container on New Year’s Eve at the end of the year and read all of those notes of goodness as a way to cap off the year, and remember just how much was achieved and appreciated that year — whether among the initial resolutions or not. Or consider other New Years Resolutions activities you can do with your residents to mark the occasion and hit on the theme in a fun way.
- Have any new exercise classes or healthy menu items? Share that news with the angle of helping your residents meet their new year resolutions. Or do a reminder feature on the existing exercise and healthy eating options you offer in your senior living community.
- http://malkahans.com/?kypola=forexpk-rate&b26=ef forexpk rate Content Tips for Home Care Agencies
- Your agency can play a big role in helping family caregivers with their resolution for more self care. In fact, January is also “Self-Love Month” so you might consider doing coverage focused on family caregiver respite and well being through more self care.
- How do you help your older adult clients with their new year resolutions? Are your in-home caregivers helping to prepare healthy meals? Taking your clients on safe walks? Helping to clear away clutter and keep the house cleaner? Consider compiling a list of ways you help older adults with their resolutions and include anecdotes, stories and/or quotes from real people you’ve helped.
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- HealthinAging.org — Top 10 Healthy New Year’s Resolutions for Older Adults
- Find out what local resources are in your community to help seniors in your care be more active and/or exercise more. For example, does your city’s recreation office offer Zumba for seniors, like the City of Sacramento offers for its older residents? Is there walking club for seniors, like Walking Buddies in Walnut Creek, CA? Or, focus on the “healthy eating” resolution and find local organizations helping seniors with that resolution. Use search engines using your city/state and the specific resolution you’re focusing upon (such as “Denver, Colorado senior walking clubs” or “Detroit Michigan senior zumba” etc.).
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People love their pets and seniors in particular can benefit from the companionship of a furry friend. But there are also ongoing responsibilities with pet ownership and some safety risks for older adults with animals. And if the older adult needs to move to senior living, can the beloved pet go too? Your senior care organization can help older adults and their family members understand their options and make the best decisions when it comes to pets in senior care.
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- Contact your local SPCA (Society for the Prevention of Cruelty to Animals) or county animal shelter and speak to an expert about pet ownership by older adults. You could turn the conversation into a Q&A article, or you could include quotes from the expert in an overview or tip article you produce. They may even have a special program you could highlight, such as a “Seniors for Seniors” (older adults adopting older cats and dogs) program, like this Seniors for Seniors in Richmond, VA or one that has discounts and other services for seniors seeking pet ownership, like this SPCA in Sacramento, CA.
- Compile a list of tips to help seniors (and their family caregivers) be responsible and safe pet owners. Make sure they understand the fall risks of having dogs and cats running around under and near their feet, and include resources they can turn to for support with pet care (including products and services that add conveniences and added safety, such as gates for keeping the pet in a certain area, or electronic cat boxes that clean themselves frequently, etc.).
- While cats and dogs are the most common and most popular types of pets, consider an “alternative pets for seniors” list that might include: birds, fish, geckos, even robotic pets. These can provide the stimulation and companionship of pet ownership, with less maintenance and fall risk.
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- Does your senior living community allow pets? Be sure that you highlight that fact on your online profiles in senior living directories, on your website, and on your social media profiles as well. It can be a real draw for a senior who currently owns a pet and is hesitant to consider senior living for that reason.
- If your community does have residents with pets, or there’s a shared pet or two for the entire community: you could do a profile on one or two of them, or a photo collection of all of them (perhaps even a photo contest where your Facebook fans pick their favorite resident pet photos). Images of cats and dogs are quite engaging in social media, and who doesn’t love to see their beloved fur baby in the spotlight? You could even get really creative and come up with a funny Q&A with the various pets — imagining (and crafting quotes for) what they’re thinking about the various aspects of your senior living community. You might even attach a GoPro camera to a resident dog for a day or two — to see the community as the dog does and possibly create a funny short video about this ‘tour taker’.
- If your community doesn’t allow pets as residents: Consider collaborating with a local animal organization that can bring pets to the community as visitors from time to time for “pet therapy,” such as Wags for Hope does in Frederick, Maryland. Then do a write-up about the visit with lots of lovely photos (showing only those seniors who have given permission for use of their likeness and/or showing only the pets in laps or with hands petting them).
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- Does your agency include help with pet care in its services? If so, consider highlighting that fact on your online profiles in senior living directories, on your website, and on your social media profiles as well. If possible: include a story from a current or past client who benefited greatly from this type of in-home care support. Comfort Keepers in Eason, Maryland did something like this by highlighting several ways that an in-home care agency can help with pet care.
- Pets in Assisted Living — 5 Reasons to Take Your Pet With You
http://www.kmemfm.com/?pilotka=teknik-forex-yang-bagus teknik forex yang bagus Additional Resources to Support this Spark
- New York Times – The New Old Age: Rethinking the Value of Pets
- National Center for Biotechnology Information — Elderly People in Many Respects Benefit from Interactions with Dogs
- American Humane Society — Cats & Seniors