Senior Care Marketing
July is Social Wellness Month, a time to consider and discuss one’s social relationships and the impact they’re having on health and wellness. Social wellness involves having and nurturing meaningful relationships, creating and maintaining a social support system, using good communication skills to build positive relationships, and more. In our industry, it’s particularly an opportunity to discuss how the quality of life for older adults and family caregivers can be fostered or improved through social supports and senior care.
Content Tips for Any Senior Care Company:
Talk about the benefits of social engagement to older adults — like this Lourdes-Noreen McKeen retirement community article does. Or conversely, talk about the dangers of loneliness and how your senior care organization helps build social interactions and social well being.
How does your senior care organization help older adults remain socially engaged? Do you have quotes from those who have benefitting from these programs and services and experienced improved social wellness as a result? Include both of these items in your Social Wellness Month content.
For a variety of reasons, maintaining healthy friendships can be very difficult for family caregivers, and they can experience isolation, depression, and feelings of loneliness at increased rates. Talk about these challenges this month, and how getting help from professional senior care can ease their burden.
Content Tips for Senior Living Communities:
By design, senior living brings older adults together in a social environment — but how specifically do your activities programming and other community features enhance their social well-being and quality of life? Include both compelling information and visuals to convey this story this month — and consider two versions of the content: one for your resident newsletter that focuses on enticing their participation, and one for your social media profiles and outreach to families that reinforces their loved ones are in great hands.
Have any special friendships or bonds developed among residents in your community? Try using resident interviews/quotes or photo stories to convey how well senior living supports social wellness of older adults via the friendships and bonds they develop in such communities — and how much more difficult it can be to connect with friends when they don’t live down the hall.
Content Tips for Home Care Agencies:
Discuss the ways that your home care agency is helping older adults stay socially engaged, whether in the home or by taking the senior on social outings.
How does your home care agency support family caregivers’ well being? That’s another angle to consider with your content this month.
Caring Resources to Support this Spark:
Caregiving and Health: How Caring for Others Makes You Stronger, Wiser, Healthier
Additional Resources to Support this Spark:
University of Minnesota – Helpful Social Wellness Resources
University of California – Mind Body Wellness Challenge
Stitch — A Social Network for Those 50+
SeniorCorps — a way for seniors to volunteer and remain socially engaged
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Senior Care Marketing
July is Social Wellness Month, a time to consider and discuss one’s social relationships and the impact they’re having on health and wellness. Social wellness involves having and nurturing meaningful relationships, creating and maintaining a social support system, using good communication skills to build positive relationships, and more. In our industry, it’s particularly an opportunity to discuss how the quality of life for older adults and family caregivers can be fostered or improved through social supports and senior care.
Content Tips for Any Senior Care Company:
Talk about the benefits of social engagement to older adults — like this Lourdes-Noreen McKeen retirement community article does. Or conversely, talk about the dangers of loneliness and how your senior care organization helps build social interactions and social well being.
How does your senior care organization help older adults remain socially engaged? Do you have quotes from those who have benefitting from these programs and services and experienced improved social wellness as a result? Include both of these items in your Social Wellness Month content.
For a variety of reasons, maintaining healthy friendships can be very difficult for family caregivers, and they can experience isolation, depression, and feelings of loneliness at increased rates. Talk about these challenges this month, and how getting help from professional senior care can ease their burden.
Content Tips for Senior Living Communities:
By design, senior living brings older adults together in a social environment — but how specifically do your activities programming and other community features enhance their social well-being and quality of life? Include both compelling information and visuals to convey this story this month — and consider two versions of the content: one for your resident newsletter that focuses on enticing their participation, and one for your social media profiles and outreach to families that reinforces their loved ones are in great hands.
Have any special friendships or bonds developed among residents in your community? Try using resident interviews/quotes or photo stories to convey how well senior living supports social wellness of older adults via the friendships and bonds they develop in such communities — and how much more difficult it can be to connect with friends when they don’t live down the hall.
Content Tips for Home Care Agencies:
Discuss the ways that your home care agency is helping older adults stay socially engaged, whether in the home or by taking the senior on social outings.
How does your home care agency support family caregivers’ well being? That’s another angle to consider with your content this month.
Caring Resources to Support this Spark:
Caregiving and Health: How Caring for Others Makes You Stronger, Wiser, Healthier
Additional Resources to Support this Spark:
University of Minnesota – Helpful Social Wellness Resources
University of California – Mind Body Wellness Challenge
Stitch — A Social Network for Those 50+
SeniorCorps — a way for seniors to volunteer and remain socially engaged
