Content Marketing
The lonely widow. The tech neophyte. The TV-addicted bore. These are common stereotypes about older adults in America that don’t necessarily hold true for the majority of seniors nowadays.
Whether having a grand time in senior living communities, staying connecting with family through social media, or volunteering with local non-profits, today’s seniors are aging actively and less lonely than people think.
Content Tips for Senior Living Communities:
Include stories and photos of social activities in your senior living community — how they bring residents together for companionship, fun, and quality of life.
Include quotes from residents about how meaningful your community’s activities are to them. You can also include excerpts of reviews you’ve received that reference your social activities among reasons your community is great.
Consider having your activities director write this particular blog post — this can add elements of passion and expertise to the tone of the post, making it even more compelling to your blog or newsletter readers.
Content Tips for Home Care Agencies:
Profile stories of clients who volunteer in their community, and include quotes from those non-profits or organizations about how wonderful it is to have the older adult’s help.
Include stories about how your agency staff help clients stay connected to their families and communities, such as helping them learn social media platforms like Facebook or driving them to social functions they wouldn’t otherwise be able to attend.
Content Tips for Any Senior Care Company:
Include recent statistics about the high quantity of seniors now online and using social media.
Include true stories about active older adults who defy the stereotypes of loneliness and boredom in the final years of life.
Additional Resources to Support this Spark:
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
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Content Marketing
The lonely widow. The tech neophyte. The TV-addicted bore. These are common stereotypes about older adults in America that don’t necessarily hold true for the majority of seniors nowadays.
Whether having a grand time in senior living communities, staying connecting with family through social media, or volunteering with local non-profits, today’s seniors are aging actively and less lonely than people think.
Content Tips for Senior Living Communities:
Include stories and photos of social activities in your senior living community — how they bring residents together for companionship, fun, and quality of life.
Include quotes from residents about how meaningful your community’s activities are to them. You can also include excerpts of reviews you’ve received that reference your social activities among reasons your community is great.
Consider having your activities director write this particular blog post — this can add elements of passion and expertise to the tone of the post, making it even more compelling to your blog or newsletter readers.
Content Tips for Home Care Agencies:
Profile stories of clients who volunteer in their community, and include quotes from those non-profits or organizations about how wonderful it is to have the older adult’s help.
Include stories about how your agency staff help clients stay connected to their families and communities, such as helping them learn social media platforms like Facebook or driving them to social functions they wouldn’t otherwise be able to attend.
Content Tips for Any Senior Care Company:
Include recent statistics about the high quantity of seniors now online and using social media.
Include true stories about active older adults who defy the stereotypes of loneliness and boredom in the final years of life.
Additional Resources to Support this Spark:
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
