Digital Marketing Academy

Stay current on shifts happening in the senior care industry. Learn the latest online marketing best practices, and get helpful tips and insights for your team. Be inspired by success stories, and share your knowledge as well.

See list of upcoming webinars below, or visit the Webinar Archive for materials from prior sessions.

Have questions or suggestions?
Please get in touch with our team
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“I really enjoy the online classes that Caring.com offers. The guests are top notch!”

-Jeff Katz, Heritage Estates (Leisure Care)

Upcoming Webinars

Building Better Mousetraps: How Content Inspires Your Website Visitors to Act

Jul 27

SMASH 2017 featured speaker Andy Crestodina of Orbit Media will share why most websites fail and how to achieve sales success with yours through content marketing.

Thursday, July 27, 2017

11:00 AM PST – 12:00 PM PST

Making the Most of Your Caring.com Partnership

Aug 15

For senior living communities receiving referrals from Caring.com. Learn what’s included in your service package, how to get the most ROI from our leads, the importance of reviews, and about e-learning and support we offer.

Tuesday, August 15, 2017

11:00 AM PST – 12:00 PM PST

Local Search Marketing: How to Get Found By Senior Care Prospects

Aug 24

Kent Lewis of Anvil Media will share tips to help senior care businesses optimize their online presence and get better found by senior care searchers online.

Thursday, August 24, 2017

11:00 AM PST – 12:00 PM PST

Skilled Nursing: Best Practices for Optimizing Your Online Marketing

Sep 14

Featuring expert insights from Judah Gutwein of Sky Care Media, Amy Osmond Cook of the Association of Skilled Nursing Providers (ASNP), and Caring’s Denise Graab.

Thursday, Sep. 14, 2017

11:00 AM PST – 12:00 PM PST

From In-Home Care Prospect to Customer: Best Practices for Converting Internet Leads

Oct 19

Featuring two leading in-home care sales and marketing champions, Merrily Orsini and Shelle Womble of corecubed. Hear solid sales techniques to boost your Internet lead conversion rate.

Thursday, October 19, 2017

11:00 AM PST – 12:00 PM PST

Webinar Archive

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