Whether big or small, the importance of building your reputation and keeping your beds filled is understood by all. For smaller communities and care homes, filling even a few empty beds can be very time-consuming. This was something Nicole Busque was facing with Rockbridge Senior Care Home. 

Before Caring.com, Rockbridge Senior Care Home had not pursued much digital marketing beyond building a website. She’d also worked with local referral agents. Despite these efforts, Nicole found she was not getting as much return as she had hoped. She was looking to build awareness of her care home and develop a waitlist.

Additionally, her care home was competing with other larger communities and well-known senior care brands. Her goal was to build her care home’s brand to keep her beds full. That is when she turned to Caring.com.

“With Caring I built a waitlist in just months,” Nicole explained. “I received multiple referrals and tours. I was getting my name out there.”

With Caring.com, Nicole developed an online profile that highlighted the benefits of her care home, showed off the reviews from her customers as well as had access to support and resources to help improve her sales process.

Nicole has accomplished her goal of increasing community awareness of her care home. She noted that working with Caring.com not only helped build community awareness of her care home but helped her develop a waitlist for the future - enough for a second home. Caring.com helped her ensure that going forward, she would be able to focus on the care of her residents rather than on filling empty beds. The waitlist she developed gave her the peace of mind she needed and time back in her day. Her online presence, which highlights several 5-star reviews, will help continue to inform local seniors about her care home and what she can offer them. 

“If I had a larger home or was opening a new home and needed to get my name out there, I would be using Caring. I will again the next time I have empty beds. I received a lot of referrals, and I accomplished my goal.”

Caring.com is a support system for small care homes and communities. These communities and homes are connected to a large audience of seniors in need of care, digital marketing tools, potential resident referrals, and move-ins. Beyond this, each community has its own enhanced profile on the website, including photos, detailed descriptions, and reviews. Every community is provided with resources on how to solicit reviews from their residents and their loved ones, and Caring’s partners receive instant New Review Alerts with convenient quick links to efficiently respond to published reviews. Alongside this, Caring.com provides a list of best practices, resources, and support to help them and their team. 

*** Results can vary by account and location. Please contact an account executive to learn more about the opportunities for your area: sales@caring.com or (888) 808-0453.