Alex Fisher is Co-Founder and Chief Creative Officer at Sherpa, the only CRM built by senior living sales experts. Alex developed the original design for Sherpa out of a desire to measure empathy and to promote connection in senior housing sales relationships. Formally trained as a fine artist, Alex is also a principal consultant at One on One, a co-owner of three senior living communities in the Midwest and a mother of three.

Amy Selle is the Managing Director of corecubed, an in-home care marketing company that uses the best home care sales and marketing talent to promote the best care companies. Amy acts as a strategic marketing partner to corecubed clients, helping them achieve results in an increasingly dynamic marketplace. To help ensure your agency stands out in the crowded aging care marketplace, contact the home care marketing experts at corecubed.

Andy Crestodina is co-founder and strategic director of Orbit Media. He’s been in the web design and interactive marketing space since January of 2000, and with his team at Orbit Media, has delivered practical digital marketing advice in hundreds of articles. He’s also author of the book, “Content Chemistry,” which is now in its third edition. Andy is a regular speaker both locally and nationally, and founded Content Jam, Chicago’s largest content marketing conference (currently in it’s fifth year). He also helped found Chicago Cause, a non-profit donation program currently in its seventh year, with total donations of digital marketing services exceeding $385,000. Andy is one of the most passionate, committed and generous teachers in marketing today.

Brandi Towns is the Director of Content Strategy, Reputation and Social at GlynnDevins, a leading senior living advertising and marketing firm focused on sales-focused, metrics-driven, lead-generating marketing communications programs. Email btowns@glynndevins.com or connect on Twitter @branditowns.

Denise Graab joined Caring.com in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.

Dr. Amy Osmond Cook is executive director of the Association of Skilled Nursing Providers (ASNP). She received her Ph.D. from the University of Utah in Communication, and is a regular health and wellness contributor to the Orange County Register, Daily Herald, Senior Scene, Senior Housing Forum, and more. She’s also currently the host of Good Day Orange County, a local television program for Laguna Woods, a senior community with more than 18,000 residents. Her full profile is available on LinkedIn.