Alex Fisher is Co-Founder and Chief Creative Officer at Sherpa, the only CRM built by senior living sales experts. Alex developed the original design for Sherpa out of a desire to measure empathy and to promote connection in senior housing sales relationships. Formally trained as a fine artist, Alex is also a principal consultant at One on One, a co-owner of three senior living communities in the Midwest and a mother of three.

Amy Selle is the Managing Director of corecubed, an in-home care marketing company that uses the best home care sales and marketing talent to promote the best care companies. Amy acts as a strategic marketing partner to corecubed clients, helping them achieve results in an increasingly dynamic marketplace. To help ensure your agency stands out in the crowded aging care marketplace, contact the home care marketing experts at corecubed.

Andy Crestodina is co-founder and strategic director of Orbit Media. He’s been in the web design and interactive marketing space since January of 2000, and with his team at Orbit Media, has delivered practical digital marketing advice in hundreds of articles. He’s also author of the book, “Content Chemistry,” which is now in its third edition. Andy is a regular speaker both locally and nationally, and founded Content Jam, Chicago’s largest content marketing conference (currently in it’s fifth year). He also helped found Chicago Cause, a non-profit donation program currently in its seventh year, with total donations of digital marketing services exceeding $385,000. Andy is one of the most passionate, committed and generous teachers in marketing today.

Becky Reel is the Owner of Reel Home Care Consulting. She has over 15 years of experience in corporate marketing and operations for well-known US brands. Becky left the corporate world to take over her family’s home care business in the Chicago area. Subsequently, she scaled it to become the number-one-rated agency in North America by Activated Insights (formerly known as Home Care Pulse), increased revenue by 300% year over year and sold the business to a private equity firm after ten years. Today she helps other home care business owners provide high-quality, personalized, and compassionate care for their clients while growing their businesses at a sustainable rate but also maintaining work/life balance.