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Feedback Finesse: Effective Responses to Reviews

Mar 21 @ 7:00 PM

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The Ultimate Marketing Machine: Increase Move-ins Now with Marketing Team Alignment

Feb 13 @ 7:00 PM

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    Training & Best Practices

    We know what drives more leads your way, and we want to share that knowledge—so you’ll get access to insider reports and eye-opening training to boost your sales and marketing success.


    Inquiries & Screened Leads

    Millions inquire online about senior living & care services; hundreds of thousands speak to our Family Advisors. We’ll pass along any inquiries, leads and referrals for your listing so you can grow your business.


    Consumer Reviews

    We operate the biggest and most reliable reviews site in the industry and can help you get more customer reviews—while providing tips & tools to win service excellence awards too.


    Enhanced Listings

    Upgrade your directory listing to rank higher — it’s easy to add photos, rates and business descriptions , and list your unique services and amenities—so that more prospects can find you!

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Caring News

Mar 01, 2024

Get to Know the New Partner Portal
Megan Mulrain

We are excited to share with you our new Partner Portal.  We have spent time researching the best ways we can support seniors and our partners and are making shifts to serve our partners better. This new Portal is designed to give you access to more capabilities and the ability to make more changes. You will see some new changes but don’t worry, you will have access to your favorite Portal features, like reviews.

We have compiled videos walking you through how to use some of the new features, and where you can find some of the features you already use. We have also included answers to some questions you may have.

Portal Training Videos

Resetting Your Portal Password

How to Update Amenities

How to Update Referral Status

How to Report a Move-In

How to Update Costs

Frequently Asked Question

What features need to be moderated?

Currently, promotions, photos, descriptions, unique features, and frequently asked questions are moderated. These changes will take some time to appear on your profile after submitting the request via the Portal.

How to update users?

Please email to add, update, or remove user access.

If you have any additional questions or need help accessing the new Portal, email If you have any review-related questions, please email


Jan 16, 2024

10 Best Practices for Nurturing Online Leads
Megan Mulrain

More and more care seekers are discovering care options in their area through online research. To optimize these online leads, here are some of the best practices you can follow:

Acknowledge Receipt

Schedule an immediate auto-response email confirming lead receipt with a brief "Thank you" and assurance of future contact

Respect Communication Preferences

Recognize the diverse reasons for choosing online forms over direct calls. Be considerate of preferred communication modes and honor requests for email-only responses. Reasons for such a request can range from a busy work schedule to the need for written communication for the hard of hearing, and your respect for their needs will go a long way.

Quick Follow-Up Matters

Respond promptly to each lead within the same day, addressing queries comprehensively. Delayed responses can significantly reduce connection rates, so try to get in touch while their search is on their mind.

Personalized Follow-Up Email

Craft detailed follow-up emails referencing information from care request notes or phone conversations. Customize responses to common topics such as rates, availability, and care options to highlight your attention to detail and care for them as an individual.

Set Expectations

Communicate the next steps in the decision-making process, guiding the customer towards actions like scheduling a tour or attending an event.

Prioritize Leads

Identify families closer to decision-making. Factors like memory problems, medication management, caregiving hours, or recent incidents can indicate urgency.

Regular Check-Ins

Send follow-up emails after one and three weeks, revisiting initial topics and directly asking for further discussion, tours, or addressing additional questions.

Nurture Campaign

Initiate an email nurture campaign every 2 to 4 weeks for leads that haven't progressed. Deliver valuable content, maintain warmth, and showcase your organization's personality.

Choosing Tools for Campaigns

Depending on your business size, manage campaigns via email clients or consider specialized tools for streamlined communication and lead monitoring.

Enhanced Listing on

Boost your business online by partnering with Caring. From an expanded online presence with a gold-star listing to online reputation management, Caring is here to help you maximize your sales potential and convert more leads. 

To-Do List:

  • Set up auto-response for all Internet leads.

  • Allocate time for prompt follow-ups and prioritize leads.

  • Create templates for common inquiries.

  • Evaluate the need for an email campaign tool.

  • Develop content for nurture campaigns.

  • Ensure a steady stream of Internet leads by registering for automated care requests from


Dec 18, 2023

How To Boost Your Census
Megan Mulrain

Are you looking to expand your senior living community’s reach and fill your empty beds? As the industry continues to become more competitive, it’s important to make sure you are generating and working quality senior living leads. 

How to Market Your Senior Living Community

A great first place to start is to create a marketing strategy that can attract interest from new potential residents. There are several ways to market your senior living community, but these tips are a great place to start. 

1. Use Search Engine Optimization (SEO) 

Improve your online visibility by implementing SEO strategies on your website. SEO allows you to target specific keywords and demographics relevant to your business and improve your search result rankings. Users often see websites that appear at the top of search results as credible and trustworthy. You can put SEO in place by: 

  • Improving your site's structure

  • Creating relevant content for your audience

  • Including industry-specific terms and phrases in your content

This not only helps with rankings but also improves the satisfaction of your website visitors. This ensures that your website reaches the right audience. When you invest in SEO, you ensure your online presence remains helpful while keeping up with industry trends and changes.

2. Expand Your Online Presence

An important aspect of expanding your online presence is making it easier for seniors and their families to find you online. Do you have a website or social media page? These are a great first step and does not take a lot of time to set up. 

Showcase your services, amenities, and other features you would show on a tour. You can use a social media page, like Facebook, to share photos of residents and events you offer. This gives care seekers the ability to see what living in your community looks like before they visit. 

One great way to expand your online presence is through an enhanced profile with Caring! All partners can create a profile that highlights what makes their community unique, including photos, descriptions, reviews, and amenities. 

3. Use High-Quality Photos

In the age of digital search, using quality photos is a must to help your agency stand out. By having at least five custom photos (including staff photos), you can help give seniors a preview of your staff and services. Highlight some of the amenities and rooms (like you would on a tour) to give seniors a better feel for what it would be like to live there. 

How to Generate Leads for Your Senior Living Community

There are several ways you can create leads. A first step is knowing the kind of leads you want based on the services you offer, and the style and environment. From here, you can use digital marketing, events, lead generation companies and word of mouth from local connections to gather leads over time. Working with a lead generation company, like Caring, can help you fill your empty beds faster with qualified leads sent right to you. We help you reach interested, qualified seniors looking for the kind of care and services your community offers. It's a simple, controlled way to fill your community while crafting your other organic marketing efforts. 

Tips for Better Communication with Potential Residents

Your staff's interaction with potential residents plays a crucial role in turning leads into actual residents. Here are some simple tips to improve communication:

  • Welcome Questions: Foster an open conversation by encouraging questions. Take the time to respond with empathy and patience. 

  • Listen Actively: Take the time to hear what potential residents are saying about their concerns and preferences. Answer their questions and guide them through what it's like to live in your community.

  • Customize Information: Personalize the tour to highlight how your community can cater to the specific needs and preferences of potential residents. This way, they can see exactly how your community is the right fit for them.

How to Nurture Existing Leads

  • Nurture Leads With Email

A great way to stay top-of-mind with your leads is to stay in touch with them via email. Consistent, timed-out emails can nurture senior living leads and help your team maintain regular communication without having to call or text senior living leads individually. What should these emails contain? Share a newsletter with updates and client stories, provide promotions, and check in to stay connected with these leads. That way, when they are ready to take the next step, your community is at the top of their list

  • Utilize Testimonials from Residents

A great way to build trust with a potential resident is to use testimonials from current residents. Showcasing the community and why the residents love living there is a great way to remind them why they should choose your community. Ask your current and past clients to share reviews online, like on your profile, to provide firsthand experiences.

  • Utilize Holidays to Your Advantage

A great way to touch base or restart communication with your leads is to utilize seasonality in your communication. You can even use things your community is already planning! Invite them to events going on in the community, share fun anecdotes, and encourage them to reach out with any questions or concerns they may have. 


Dec 12, 2023

How to Generate More Home Care Leads
Megan Mulrain

In the growing home care industry, the key to success lies in the ability to attract new clients. As the demand for home care increases, it's important to craft lead generation and marketing strategies to stand out from the crowd. 

Make Your Home Care Agency Stand Out

Standing out in a competitive market is essential to attracting new home care leads. Here are some effective and easy ways to stand out from the competition:

1. Craft an Online Presence

Grow your home care agency’s online presence through an easy-to-use website and social media presence. Both of these make it easier for potential clients to understand your services before they reach out to you. 

2. Highlight Your Unique Selling Propositions

Identify and highlight what makes your home care agency different and the right fit for potential clients.  Create selling points that help you stand out by highlighting your:

  • Specialized services

  • Highly-trained staff

  • Personalized care plans

Use those selling points on your website, social media channels, and any emails you send to nurture home care leads. 

3. Use Client Testimonials

Showcase your stellar services through testimonials and reviews from happy clients. Reviews — both positive and negative — build trust and credibility with potential clients. If you get feedback you weren’t expecting, a timely, caring response to that review goes a long way in building trust with potential clients. Ask your current and past clients to share reviews online, like on your profile, to provide firsthand experiences.

Marketing Strategies for Your Home Care Agency

Another key is to create a marketing strategy that can reach more seniors and attract new clients.

1. Search Engine Optimization (SEO) 

Strengthen your online presence by implementing a few SEO strategies onto your website. Identifying a few top keywords for home care agencies in your area can help your website reach its key audience. Another way to boost your SEO? Partner with! Our website ranks for tens of thousands of keyword searches, allowing your agency to perform better in searches.

2. Email Campaigns

Stay memorable by creating emails to nurture home care leads and maintain regular communication. Share a newsletter with updates and client stories, provide promotions, and check in to stay connected with these leads. That way, when they are ready to take the next step, your agency is at the top of their list. 

3. Partner with Caring

Another easy and time-effective way to help expand your reach is through home care lead generation, which you can do by buying home care leads from We help you tap into interested, qualified seniors seeking home care in your area. It's a simple, controlled way to build your client list while crafting your other organic marketing efforts. 

4. Use Photos and Detailed Descriptions 

With online search becoming more popular among seniors and their loved ones, using quality photos is a must to help your agency stand out. Including at least 5 custom photos, including staff photos can help give seniors a preview of your staff and services. With Caring, partners enjoy an enhanced profile, which allows for multiple photos and a detailed description. 

With these strategies, your home care agency can get more leads, boost online visibility, and gain trust with potential clients.

If you want to learn more about partnering with or buying home care leads, contact us at or call (855) 590-8989.

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