Partner With Us
New Events
Stay in the know about key happenings in the senior living and senior care industry!
You're actively serving seniors and their families every day.
We know how to reach them online.
We're ready to drive more traffic to providers across the spectrum of care in...
We connect you to customers searching for your care services through these professional tools:
Training & Best Practices
We know what drives more leads your way, and we want to share that knowledge—so you’ll get access to insider reports and eye-opening training to boost your sales and marketing success.
Inquiries & Screened Leads
Millions inquire online about senior living & care services; hundreds of thousands speak to our Family Advisors. We’ll pass along any inquiries, leads and referrals for your listing so you can grow your business.
Consumer Reviews
We operate the biggest and most reliable reviews site in the industry and can help you get more customer reviews—while providing tips & tools to win service excellence awards too.
Enhanced Listings
Upgrade your directory listing to rank higher — it’s easy to add photos, rates and business descriptions , and list your unique services and amenities—so that more prospects can find you!
Request a Demo
See What People Are Saying About Us!
0 of 9
Making It Easier For Families to Find You
Enhanced Listings
Consumer Reviews
Inquiries & Screened Leads
Training & Best Practices
Stay up-to-date on noteworthy industry news and trends!
Sep 05, 2024
Expect the Unexpected: The Rise of Walk-in ToursWhen I worked as a traveling sales specialist in retirement communities, one of my key strategies was always to have "Activity Tour Boxes" ready at the front desk. Typically, I’d have three or four boxes prepped and tailored for different levels of care and whether it would be small or large groups.
To create these, I collaborated closely with the activities director and involved residents to brainstorm fun and engaging activities. This ensured that, whether we had a scheduled tour or an unexpected walk-in, we were always ready to offer a lively, welcoming experience.
Putting our best foot forward in our community was crucial, especially when tours arrived with little notice. We faced situations where prospective residents or families would show up within 30 minutes and if there wasn’t a scheduled activity, we’d turn to our Activity Boxes. These contained quick, fun ideas like:
Trivia cards
Inflatable beach balls to use with music for exercise
“Pin the Microphone on Elvis”
Craft kits for bracelet-making
Having a process in place and getting the staff involved made these spontaneous moments exciting for everyone, including employees.
Just like we invest time and money preparing model apartments to showcase to future residents, it’s equally important to showcase the vibrant community life through engaging activities. Pre-planning for scheduled tours is a given, but extending that same thoughtfulness to walk-ins can make all the difference — especially as more walk-in tours return post-COVID. With some preparation and enthusiasm, we can turn quick, unexpected tours into memorable experiences that convert into future residents. After all, big smiles can lead to big conversions!
Aug 20, 2024
Get to Know the New Partner PortalWe are excited to share with you our new Partner Portal. We have spent time researching the best ways we can support seniors and our partners and are making shifts to serve our partners better. This new Portal is designed to give you access to more capabilities and the ability to make more changes. You will see some new changes but don’t worry, you will have access to your favorite Portal features, like reviews.
We have compiled videos walking you through how to use some of the new features, and where you can find some of the features you already use. We have also included answers to some questions you may have.
What features need to be moderated?
Currently, promotions, photos, descriptions, unique features, and frequently asked questions are moderated. These changes will take some time to appear on your profile after submitting the request via the Portal.
How to update users?
Please email partnersuccess@caring.com to add, update, or remove user access.
If you have any additional questions or need help accessing the new Portal, email partnersuccess@caring.com. If you have any review-related questions, please email reviews@caring.com.
Aug 20, 2024
Respond to Senior Living Reviews via Caring's Partner PortalNowadays, your community’s potential customers are perusing your online reputation before they’re expressing interest, taking tours, and returning your calls — after they’ve seen enough reviews to persuade them to do so.
In fact, nearly all U.S. consumers (97%) are seeking out online reviews when researching and considering local businesses, and they’re visiting 2 or more review sites. These reviews are helping communities rank higher and stand out from the competition.
But it’s not just the reviews that seniors and their families are looking at — they’re also very interested to see if and how your business is responding to this feedback. Your review responses can help them feel more positively about doing business with you: 88% now say they’re likely to use a business if it responds to both positive and negative reviews. But if you can’t respond to all reviews: at least respond to the negative ones — more than half can be influenced by you doing that.
As the longest-standing, highest integrity senior living reviews program on the web, Caring.com is a critical focal point for managing your online reputation. Our annual Caring Stars award recognizes the best senior living communities nationwide based on consumer reviews, and is another great way for communities to attract and convert new residents. You must respond to reviews on Caring.com to be considered for the Caring Stars award.
So now, by popular demand: Communities in Caring’s partner network can view and respond to the published reviews on Caring.com via Partner Portal! This new feature expands the review response options previously available, and helps communities with their online reputation and qualifying for our annual Caring Stars award.
See all published reviews for your community — both inside the Portal or by clicking through to the community profile (to see the public view of those reviews)
Filter reviews to those lacking a response — including by star rating (find the unresolved negative reviews fast!)
Submit a review response to be published publicly, or contest the review (if the review has fact errors or guidelines violations) and here are some tips available from our Reviews team
By using Partner Portal to respond to your reviews on Caring.com, your responses will be handled with the highest priority. You’ll also ensure that your community’s online presence is optimized for those seeking out your services, and you’ll increase your ability to be considered for the Caring Stars award.
And while you’re in Portal, be sure to check out the other features for Caring Partners there too, including: reporting your success in converting Caring leads into move-ins; updating the community rates we have on file for our Family Advisors to make financially-qualified referrals; adding photos and more! All of which helps your community shine when that ‘digital drive-by’ happens by potential residents and their families.
Have questions about Caring’s reviews program? Contact reviews@caring.com or (650) 762-8190.
Need help with Partner Portal? Please reach out to partnersuccess@caring.com.
* Caring Partner Portal is a free service for senior living communities partnered with Caring.com for prospective resident referrals. The review response feature is available to users with access to update their account or profile information, including add public-facing review responses. This feature doesn’t include the ability to remove or edit consumers’ reviews, and instead connects communities to Caring’s reviews team if a review needs re-evaluation against Caring’s high-integrity guidelines.
Jul 16, 2024
Creating a Personalized Tour ExperiencePersonalizing the tour experience is crucial for having successful tours and generating move-ins. Start by understanding the potential resident’s preferences and needs. Ask questions beforehand to tailor the tour, focusing on areas of interest such as amenities and activities. A customized itinerary based on the visitor’s needs and interests can help them better visualize their life in your community.
Connecting with care seekers and their loved ones while showcasing your community’s unique features makes a successful tour. Greet potential residents warmly to set a positive tone. Show genuine interest by actively listening to their needs and concerns, and share personal stories of other residents to build trust.
Introduce them to key staff or other residents to help showcase the community and its culture. Highlight unique amenities like wellness centers or specialized programs, illustrating how the community can meet their needs. Use brochures, videos, or virtual tours to provide an overview of what the community offers that they can refer back to when making decisions.
Proactively addressing concerns and maintaining communication after the tour are key steps in the conversion process. A couple of ways your team can implement this include:
Proactive Questions: Anticipate common concerns and provide clear, honest information.
Transparent Information: Offer straightforward details about pricing, contracts, and services.
Problem-Solving: Present solutions to specific objections like flexible payment plans or trial stays.
Immediate Follow-Up: Send a thank you note or email within 24 hours.
Personalized Contact: Maintain engagement with personalized information and regular check-ins.
By implementing these strategies, senior living communities can create a more engaging and reassuring tour experience, increasing the likelihood of converting tours into move-ins.
Join us as a Caring Partner for access to our insider tools.
