In this guest blog post, Emily Hay of Hay There Social Media provides senior living communities and home care agencies a framework for conducting a social media marketing audit — toward confirming or improving social media marketing strategies that drive business results.

Kent Lewis of Anvil Media has shared a list of informative resources to support senior living communities with their social media marketing in a post-pandemic 2021. Originally presented in Caring’s Digital Marketing Academy webinar, “Social Media Marketing for Senior Living: How to Adapt to Changing Consumer Behavior” on Thursday, March 18th.