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Will You Be a Caring Star of 2019, and Stand Out for Greater Sales Success?
The deadline to qualify for Caring Stars 2019 is October 15, 2018. Learn more about this service excellence award and how it can help your senior living community and/or home care agency boost its sales and marketing.
What the Heck is Martec, and Why Should I Care About It?
If you’re a senior care marketer who’s getting most of her leads from direct mail, why should you even bother with marketing technology or “Martec”? Read this guest blog post from Katie Roper of Catenary Consulting to find out why.
In Partnership with Holiday Retirement, Caring Helps Rapidly Relocate Senior After a Fire
After a fire burned down Mary’s home, her lifelong friend Jim reached out to Caring for help finding her a new home. Learn more about their story and how Caring partnered with Holiday Retirement to rapidly relocate Mary.
Winning Words: Sales Scripting for Home Care
When you think of your sales team, the front receptionist answering the phones is most likely not the first individual that comes to mind. But the reality is that all inquiry calls are a vital part of a home care agency’s sales process. In today’s fast paced world...
Digital Marketing Kudos: Pacifica Senior Living’s Online Reputation Management with Caring
Through its reputation management program and listings on Caring.com, Pacifica Senior Living has achieved an increase in page visits, prospective resident inquiries, community tours, and new resident move-ins. Read this latest Digital Marketing Kudos and case study to learn how they did it.
Senior Living Referrals in Oregon — Important Information about New Legislation HB 2661
Are you aware of the new legislation in the State of Oregon regarding senior living referrals? To help Oregon senior living communities in our referral network understand the new regulations, avoid paying duplicate referral fees, and prevent any misunderstandings about consumer protections and/or referral compensation, we’ve put together this primer we hope you find useful.