Senior Living Marketing
Caring Stars
Testimonials
Karen Z. is an adult daughter whose mom has lived at StoryPoint Medina for the past 5 years. In her 5-star review on Caring.com in August 2025, she describes this community (with both independent living and assisted living) as being “like extended family” and noted, “Before my mom was living there, she was always lonely and hungry. Now, she is so busy with activities. It is so nice to see elderly people actually having fun and living. Not just existing.”
Executive Director Laurel Pitsinger (who also sees her role as “Ambassador of Happiness”) shared similar sentiments in a recent interview with Caring: “From my team to our residents, the very first thing I say is that we are a family and we look after and take care of each other. You’re coming to this community to continue living, and we live by ‘1440’; that’s our mantra every day. There are 1,440 minutes in every day, each giving us an opportunity to make someone’s life better, to serve them, to put a smile on their face.”
Karen Z. isn’t alone in taking notice of this approach at StoryPoint Medina. Since 2021, about 40 family members and friends of the community’s residents have likewise shared positive ratings, leading to the community being a Caring Stars service excellence award winner every year since 2022 — and a Caring Super Star (3-year or more winner) since 2024.
“We’re proud of our reviews and we show off our Caring Stars award to everybody,” Laurel said. She’s worked in senior living for over 20 years, and says, “We always use the reviews as an opportunity. If we’re not striving to be better every day, then we’re giving up.”
Reviews help seniors and their families research and select the best-fit communities for their unique situations. “I had a family last week who I toured,” said Laurel. “They signed their lease yesterday and said that our reviews are what helped drive them here.”
Just a few of the many positive comments in those reviews on Caring.com:
“The staff is consistent, they know the residents and their families. The staff provides wonderful services with a smile. It truly is an atmosphere of nurturing, a supportive home environment.”
“My mom’s stay there in assisted living was full of kindness and genuine caring from everyone.
“The caregivers are always kind and thoughtful. Our dad is very happy here.”
StoryPoint Medina is part of StoryPoint Group, a collection of senior housing properties across nine states. They highlight they’re “leading the industry by leading with our hearts” and for over 40 years have “been committed to providing residents with a sense of community and the absolute best experiences they deserve.” With more winning communities than any other housing organization nationwide, StoryPoint Group was #1 in the nation for Caring Stars in 2024 and 2025.
Customer Insights & Reputation Marketing Manager Erin Kessler shared, “Caring.com has been an invaluable partner to StoryPoint Group, helping amplify the voices of residents and families through authentic feedback. The Caring Stars award is especially meaningful to us because it reflects the trust we’ve earned and allows us to connect with even more families searching for a place where their loved ones will feel at home.”
Laurel at StoryPoint Medina agrees. “We talk about the feel of a community. This community feels so good. It feels like you’re at home as soon as you walk in the door. And that’s what’s truly, super important to me.”
“Every single resident who moves in here is unique. And their stories are what makes them who they are,” she adds. “Moving into a StoryPoint community is just the next chapter of their story. We ask, ‘What do you want this chapter to look like? Because we’re going to help you write it.”
Their reviews and the Caring Stars award also help tell the community’s story. In a 5-star review, Alison, whose parents moved into StoryPoint Medina in 2020, detailed some of the community features that her family most appreciated — from the cleanliness of the community (“Everything is spic and span and my parents love their housekeeping services”), to the many activities (“holiday craft-making, live piano showtunes, and exercise/yoga classes”), the dining options (“truly impressed by the number of choices offered and the quality, freshness, and appeal of every meal”), and transportation flexibility (“being driven to doctor appts. or the store while maintaining their own car on site as needed”). She also wrote: “My parents have bonded with their ‘family’ of staff members and love the perks…From across the country, I can rest easier knowing they are in good hands. Honestly, my parents have gotten quite spoiled in their new home!”
Having staff who love what they do has a domino effect. “One of my favorite sayings is, if you do the right thing for the right reason, you’re going to get the right results,” Laurel said. “When the employees are happy, then the residents are happy. When the residents are happy, then their families are happy.”
She added, “And we just have so much fun. We laugh, and sometimes cry, and laugh some more. It’s just a wonderful feeling every day.”
“Earning the Caring Stars award is a mark of excellence that sets these communities apart,” said Caring’s CEO Tracey Zhen in announcing the 2025 winning communities. “This achievement underscores their commitment to creating high-quality, customer-centric experiences and to delighting those they serve.”
As their reviews and Caring Stars performance have shown, StoryPoint Medina is a shining example of senior living service excellence — for the many reasons and stories shared in their customers’ reviews on Caring.com.
Executive Director Laurel Pitsinger
Photo source: StoryPoint Group
Photo source: StoryPoint Group
Learn more about Caring Stars by contacting reviews@caring.com, and learn more about StoryPoint Medina via their community’s profile.
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Senior Living Marketing
Caring Stars
Testimonials
Karen Z. is an adult daughter whose mom has lived at StoryPoint Medina for the past 5 years. In her 5-star review on Caring.com in August 2025, she describes this community (with both independent living and assisted living) as being “like extended family” and noted, “Before my mom was living there, she was always lonely and hungry. Now, she is so busy with activities. It is so nice to see elderly people actually having fun and living. Not just existing.”
Executive Director Laurel Pitsinger (who also sees her role as “Ambassador of Happiness”) shared similar sentiments in a recent interview with Caring: “From my team to our residents, the very first thing I say is that we are a family and we look after and take care of each other. You’re coming to this community to continue living, and we live by ‘1440’; that’s our mantra every day. There are 1,440 minutes in every day, each giving us an opportunity to make someone’s life better, to serve them, to put a smile on their face.”
Karen Z. isn’t alone in taking notice of this approach at StoryPoint Medina. Since 2021, about 40 family members and friends of the community’s residents have likewise shared positive ratings, leading to the community being a Caring Stars service excellence award winner every year since 2022 — and a Caring Super Star (3-year or more winner) since 2024.
“We’re proud of our reviews and we show off our Caring Stars award to everybody,” Laurel said. She’s worked in senior living for over 20 years, and says, “We always use the reviews as an opportunity. If we’re not striving to be better every day, then we’re giving up.”
Reviews help seniors and their families research and select the best-fit communities for their unique situations. “I had a family last week who I toured,” said Laurel. “They signed their lease yesterday and said that our reviews are what helped drive them here.”
Just a few of the many positive comments in those reviews on Caring.com:
“The staff is consistent, they know the residents and their families. The staff provides wonderful services with a smile. It truly is an atmosphere of nurturing, a supportive home environment.”
“My mom’s stay there in assisted living was full of kindness and genuine caring from everyone.
“The caregivers are always kind and thoughtful. Our dad is very happy here.”
StoryPoint Medina is part of StoryPoint Group, a collection of senior housing properties across nine states. They highlight they’re “leading the industry by leading with our hearts” and for over 40 years have “been committed to providing residents with a sense of community and the absolute best experiences they deserve.” With more winning communities than any other housing organization nationwide, StoryPoint Group was #1 in the nation for Caring Stars in 2024 and 2025.
Customer Insights & Reputation Marketing Manager Erin Kessler shared, “Caring.com has been an invaluable partner to StoryPoint Group, helping amplify the voices of residents and families through authentic feedback. The Caring Stars award is especially meaningful to us because it reflects the trust we’ve earned and allows us to connect with even more families searching for a place where their loved ones will feel at home.”
Laurel at StoryPoint Medina agrees. “We talk about the feel of a community. This community feels so good. It feels like you’re at home as soon as you walk in the door. And that’s what’s truly, super important to me.”
“Every single resident who moves in here is unique. And their stories are what makes them who they are,” she adds. “Moving into a StoryPoint community is just the next chapter of their story. We ask, ‘What do you want this chapter to look like? Because we’re going to help you write it.”
Their reviews and the Caring Stars award also help tell the community’s story. In a 5-star review, Alison, whose parents moved into StoryPoint Medina in 2020, detailed some of the community features that her family most appreciated — from the cleanliness of the community (“Everything is spic and span and my parents love their housekeeping services”), to the many activities (“holiday craft-making, live piano showtunes, and exercise/yoga classes”), the dining options (“truly impressed by the number of choices offered and the quality, freshness, and appeal of every meal”), and transportation flexibility (“being driven to doctor appts. or the store while maintaining their own car on site as needed”). She also wrote: “My parents have bonded with their ‘family’ of staff members and love the perks…From across the country, I can rest easier knowing they are in good hands. Honestly, my parents have gotten quite spoiled in their new home!”
Having staff who love what they do has a domino effect. “One of my favorite sayings is, if you do the right thing for the right reason, you’re going to get the right results,” Laurel said. “When the employees are happy, then the residents are happy. When the residents are happy, then their families are happy.”
She added, “And we just have so much fun. We laugh, and sometimes cry, and laugh some more. It’s just a wonderful feeling every day.”
“Earning the Caring Stars award is a mark of excellence that sets these communities apart,” said Caring’s CEO Tracey Zhen in announcing the 2025 winning communities. “This achievement underscores their commitment to creating high-quality, customer-centric experiences and to delighting those they serve.”
As their reviews and Caring Stars performance have shown, StoryPoint Medina is a shining example of senior living service excellence — for the many reasons and stories shared in their customers’ reviews on Caring.com.
Executive Director Laurel Pitsinger
Photo source: StoryPoint Group
Photo source: StoryPoint Group
Learn more about Caring Stars by contacting reviews@caring.com, and learn more about StoryPoint Medina via their community’s profile.
