today announced that we have acquired, a website that provides financial information and resources for consumers to understand, plan for, and cover the costs of senior care.

“ is in growth mode, both organically and through acquisitions,” said CEO Jim Rosenthal. “We love this industry and are deeply committed to providing services to caregivers and their loved ones.”

He also noted: “This transaction broadens our footprint, enabling us to increase the volume of informed, qualified consumers that we help along with our partners.”

On the PayingForSeniorCare website, family caregivers and older adults can learn detailed information about the costs of eldercare, search for senior living communities and in-home care agencies, research financial assistance programs and eligibility requirements, compare benefits, and more!

“ is a well-established, credible source of senior care content, and we’re excited to add this resource to our portfolio,” Rosenthal said.

Read the full press release here.

Denise Graab

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