today announced that we have acquired, a website that provides financial information and resources for consumers to understand, plan for, and cover the costs of senior care.

“ is in growth mode, both organically and through acquisitions,” said CEO Jim Rosenthal. “We love this industry and are deeply committed to providing services to caregivers and their loved ones.”

He also noted: “This transaction broadens our footprint, enabling us to increase the volume of informed, qualified consumers that we help along with our partners.”

On the PayingForSeniorCare website, family caregivers and older adults can learn detailed information about the costs of eldercare, search for senior living communities and in-home care agencies, research financial assistance programs and eligibility requirements, compare benefits, and more!

“ is a well-established, credible source of senior care content, and we’re excited to add this resource to our portfolio,” Rosenthal said.

Read the full press release here.

Denise Graab

Director of Industry Marketing at
Denise Graab joined in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.
Denise Graab

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