today announced that we have acquired, a senior living and 55+ lifestyle website formerly part of the® network. The acquisition expands Caring’s core senior living directory and advertising offerings to include 55+ active adult communities and senior apartments. and are instrumental tools in supporting consumers in their search for senior living and senior care. Caring’s team of highly trained, empathetic Family Advisors also provide information and senior living community suggestions by phone. All of these services are free of charge for seniors and caregivers, helping them research and select senior living options matched to their unique situations.

“For over a decade, we’ve provided a comprehensive range of senior care information for families caring for senior loved ones. We look forward to extending our expertise and support to more Baby Boomers, retirees, and active seniors seeking 55+ communities,” said Caring’s CEO, Jim Rosenthal.

He added: “Acquiring also enables us to expand digital marketing opportunities for our partner network of senior living communities and in-home care agencies, as well as’s current advertisers.”

The directory will now be powered by, and Caring’s Partner Success and Engineering teams worked to ensure that the integration is seamless.

Read the full press release here.

Denise Graab

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