Caring.com today announced that we have acquired SeniorHousingNet.com, a senior living and 55+ lifestyle website formerly part of the realtor.com® network. The SeniorHousingNet.com acquisition expands Caring’s core senior living directory and advertising offerings to include 55+ active adult communities and senior apartments.

Caring.com and SeniorHousingNet.com are instrumental tools in supporting consumers in their search for senior living and senior care. Caring’s team of highly trained, empathetic Family Advisors also provide information and senior living community suggestions by phone. All of these services are free of charge for seniors and caregivers, helping them research and select senior living options matched to their unique situations.

“For over a decade, we’ve provided a comprehensive range of senior care information for families caring for senior loved ones. We look forward to extending our expertise and support to more Baby Boomers, retirees, and active seniors seeking 55+ communities,” said Caring’s CEO, Jim Rosenthal.

He added: “Acquiring SeniorHousingNet.com also enables us to expand digital marketing opportunities for our partner network of senior living communities and in-home care agencies, as well as SeniorHousingNet.com’s current advertisers.”

The SeniorHousingNet.com directory will now be powered by Caring.com, and Caring’s Partner Success and Engineering teams worked to ensure that the integration is seamless.

Read the full press release here.

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Denise Graab

Director of Industry Marketing at Caring.com

Denise Graab joined Caring.com in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.

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