Content Marketing
For many Americans, it was a brutal winter this year — with more snow, sleet, and rain than preferred, and more time cooped up inside. With the fresh air and sunshine of spring, it’s a great opportunity to enjoy some “vitamin O” or the benefits of the outdoors.
Even if simply peered at through a window, it can help boost mood, lower stress, and help with immunity.
Content Tips for Senior Living Communities:
Promote any activities you have that take your residents outdoors, such as tending a community garden or daytrips to nearby parks, or that bring the outdoors in, such as creating and hanging bird feeders for residents’ apartments.
Discuss the greenery and grounds of your senior living community — what trees, plants, flowers, and birds can be found if a resident and their loved ones venture out. Include anything about the ‘outdoors’ of your community that make is particularly special — and excerpt reviews that praise such features.
Consider including a quote or two from your grounds crew — especially if they’re team members beloved by residents and their families. Even a Q&A with your facilities manager can help put a human face to this story.
Content Tips for Home Care
Talk about how your agency can help your clients to enjoy the outdoors — whether taking them to a local park or botanical gardens, or bringing fresh cut flowers and houseplants inside.
Have a client with a lovely garden each year? Consider an article profiling this senior and his/her ‘green thumb,’ as a way to put a human face to nature’s benefits for older adults.
Content Tips for Any Senior Care Company
Consider creating a list of simple activities that involve nature and the ‘great outdoors’ — such as making bird feeders or going bird watching, or creating floral centerpieces, or taking guided nature walks.
Include facts about the health and well being benefits of getting outside or connecting with nature.
Additional Resources to Support this Spark:
Contact your local Area Agency on Aging to see if they have any special programs and resources focused on getting older adults outdoors.
Contact your city’s Parks and Recreation department to learn about their nature-oriented programs for seniors, such as this one in Portland, Oregon.
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Content Marketing
For many Americans, it was a brutal winter this year — with more snow, sleet, and rain than preferred, and more time cooped up inside. With the fresh air and sunshine of spring, it’s a great opportunity to enjoy some “vitamin O” or the benefits of the outdoors.
Even if simply peered at through a window, it can help boost mood, lower stress, and help with immunity.
Content Tips for Senior Living Communities:
Promote any activities you have that take your residents outdoors, such as tending a community garden or daytrips to nearby parks, or that bring the outdoors in, such as creating and hanging bird feeders for residents’ apartments.
Discuss the greenery and grounds of your senior living community — what trees, plants, flowers, and birds can be found if a resident and their loved ones venture out. Include anything about the ‘outdoors’ of your community that make is particularly special — and excerpt reviews that praise such features.
Consider including a quote or two from your grounds crew — especially if they’re team members beloved by residents and their families. Even a Q&A with your facilities manager can help put a human face to this story.
Content Tips for Home Care
Talk about how your agency can help your clients to enjoy the outdoors — whether taking them to a local park or botanical gardens, or bringing fresh cut flowers and houseplants inside.
Have a client with a lovely garden each year? Consider an article profiling this senior and his/her ‘green thumb,’ as a way to put a human face to nature’s benefits for older adults.
Content Tips for Any Senior Care Company
Consider creating a list of simple activities that involve nature and the ‘great outdoors’ — such as making bird feeders or going bird watching, or creating floral centerpieces, or taking guided nature walks.
Include facts about the health and well being benefits of getting outside or connecting with nature.
Additional Resources to Support this Spark:
Contact your local Area Agency on Aging to see if they have any special programs and resources focused on getting older adults outdoors.
Contact your city’s Parks and Recreation department to learn about their nature-oriented programs for seniors, such as this one in Portland, Oregon.
