Content Marketing
In a new report examining a variety of financial, healthcare and quality of life factors, Caring.com has released a ranking of the best states to grow old in — with some results that may surprise you (and those you serve). For instance, states widely recognized as popular retirement destinations — such as Florida and Arizona — didn’t rank in the top 10. Whereas South Dakota did, taking the top spot due to the state’s seniors having access to high-quality healthcare and senior care, along with associated costs hovering around the national average — helping it outrank all of other states for growing old in.
Given the sizeable graying population in the U.S., and the option for folks to choose where in the country they retire, this report was covered by news media outlets across the country, including The Today Show, local newspapers and TV/radio stations, and some trade pubs (like Home Health Care News and McKnights Senior Living). It’s not too late for you to likewise discuss the findings and what they mean for your state specifically — particularly if your state ranked well and the reviews on your Caring.com listing helped contribute to that ranking.
Content Tips for Any Senior Care Company:
If your state is in the top 10: Blog about your ranking and the reasons your state is a great place to grow old in. The coverage on Caring.com includes some of the reasons, and our team can provide detailed data for your state if you’re planning to blog about it.
If your state isn’t in the top 10: Contact our team to find out where you landed on the list and what factors led to your ranking. This is still a good starting point for a blog post about growing old in your state — whether to highlight the positives, or to discuss how you’re helping seniors overcome some of the downsides of aging in your state (e.g., helping to overcome isolation in rugged rural areas).
Compile a Q&A article: Interview a representative of your state’s Health and Human Services Department or the Long-Term Care Ombudsman, or a local Area Agencies on Aging representative about why your state is a great place to grow old in (or what it needs to do to be a better place to grow old in).
The cost of care was a contributing factor in which states ranked well in the Caring.com study. And in a separate study by International Data Corporation (IDC) and YellowPages.com about local search in 2016, 76% of consumers reported that they search online for local prices. Take this opportunity to blog about senior care costs and ways to pay in your state — that could be content that senior care searchers value very much and pass along to others.
Consumer reviews on Caring.com were also among the factors considered in the Best States to Grow Old study. What are older adults and family caregivers saying about your services in reviews on Caring.com? Share that feedback — and you may generate more like it (particularly if you include a link to your listing’s review submission form).
Content Tips for Senior Living Communities:
Bring the topic home: How is your senior living community contributing to your state being among the best in the nation for Baby Boomers and older adults to grow old in? Write about that and include compelling photos that illustrate or support your points — real photos done well can drive significantly more engagement with your content than stock photography (particularly if you’re using the same stock images many other senior living communities are using on their websites).
Content Tips for Home Care Agencies:
Go hyper-local: Has your home care agency positively contributed to your state’s ranking in the study? Is there any special significance between your agency and your state — such as the owners being third- or fourth-generation residents of the state? Communicate and celebrate any local connections in a blog post about the state study.
Caring Resources to Support this Spark:
Caring Stars — Senior Living Communities and Home Care Agencies with the Best Consumer Reviews
Additional Resources to Support this Spark:
National Association of Area Agencies on Aging
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Content Marketing
In a new report examining a variety of financial, healthcare and quality of life factors, Caring.com has released a ranking of the best states to grow old in — with some results that may surprise you (and those you serve). For instance, states widely recognized as popular retirement destinations — such as Florida and Arizona — didn’t rank in the top 10. Whereas South Dakota did, taking the top spot due to the state’s seniors having access to high-quality healthcare and senior care, along with associated costs hovering around the national average — helping it outrank all of other states for growing old in.
Given the sizeable graying population in the U.S., and the option for folks to choose where in the country they retire, this report was covered by news media outlets across the country, including The Today Show, local newspapers and TV/radio stations, and some trade pubs (like Home Health Care News and McKnights Senior Living). It’s not too late for you to likewise discuss the findings and what they mean for your state specifically — particularly if your state ranked well and the reviews on your Caring.com listing helped contribute to that ranking.
Content Tips for Any Senior Care Company:
If your state is in the top 10: Blog about your ranking and the reasons your state is a great place to grow old in. The coverage on Caring.com includes some of the reasons, and our team can provide detailed data for your state if you’re planning to blog about it.
If your state isn’t in the top 10: Contact our team to find out where you landed on the list and what factors led to your ranking. This is still a good starting point for a blog post about growing old in your state — whether to highlight the positives, or to discuss how you’re helping seniors overcome some of the downsides of aging in your state (e.g., helping to overcome isolation in rugged rural areas).
Compile a Q&A article: Interview a representative of your state’s Health and Human Services Department or the Long-Term Care Ombudsman, or a local Area Agencies on Aging representative about why your state is a great place to grow old in (or what it needs to do to be a better place to grow old in).
The cost of care was a contributing factor in which states ranked well in the Caring.com study. And in a separate study by International Data Corporation (IDC) and YellowPages.com about local search in 2016, 76% of consumers reported that they search online for local prices. Take this opportunity to blog about senior care costs and ways to pay in your state — that could be content that senior care searchers value very much and pass along to others.
Consumer reviews on Caring.com were also among the factors considered in the Best States to Grow Old study. What are older adults and family caregivers saying about your services in reviews on Caring.com? Share that feedback — and you may generate more like it (particularly if you include a link to your listing’s review submission form).
Content Tips for Senior Living Communities:
Bring the topic home: How is your senior living community contributing to your state being among the best in the nation for Baby Boomers and older adults to grow old in? Write about that and include compelling photos that illustrate or support your points — real photos done well can drive significantly more engagement with your content than stock photography (particularly if you’re using the same stock images many other senior living communities are using on their websites).
Content Tips for Home Care Agencies:
Go hyper-local: Has your home care agency positively contributed to your state’s ranking in the study? Is there any special significance between your agency and your state — such as the owners being third- or fourth-generation residents of the state? Communicate and celebrate any local connections in a blog post about the state study.
Caring Resources to Support this Spark:
Caring Stars — Senior Living Communities and Home Care Agencies with the Best Consumer Reviews
Additional Resources to Support this Spark:
National Association of Area Agencies on Aging
