Content Marketing
August is “Boomers Making a Difference” Month, celebrating Baby Boomers who have made a significant contribution to their communities by helping others improve their lives. August 21st is National Senior Citizen Day (officially proclaimed as such by Ronald Reagan in 1988) to celebrate and honor the lives and contributions of older adults. Either observance gives your senior care organization the opportunity to spotlight specific Boomers or seniors in your area who are making a positive difference and are worthy of some public recognition.
Content Tips for Any Senior Care Company
Pick one or both events, and identify associated individuals to highlight. Outreach to them ASAP to get their agreement on participation. Interview them, and feature their responses as a Q&A article, or woven into a blog post, or shared in social media with photos.
Have a Baby Boomer on your staff who deserves to be recognized for improving the lives of others? Write a profile article or blog post, or share their story on your Facebook page.
How does your organization recognize, celebrate or thank seniors? Take this opportunity to highlight those ways, whether through your blog, newsletter, or social media profiles.
Consider creating a list of the best senior citizen discounts in your area as a way to celebrate National Senior Citizens Day.
Content Tips for Senior Living Communities:
Are there residents in your community who have unique and/or compelling stories related to their contributions to society? For example: Brice Harris, a resident at Villa Gardens in Pasadena, CA who is a retired history professor and chairperson of a special summer camp for youth held at the community this year. Or the resident artists and woodworkers at The Holmstad in Batavia, IL who created a fairy garden scavenger hunt for a local Girl Scout troop. Or Aliya Kuykendall, who recently celebrated her 105th birthday with a mayoral proclamation and a few songs the grand piano at Atria Senior Living in Carrollton, TX (Aliya taught piano lessons until her mid-90s). Find the socially active seniors and stories at your community, and highlight those throughout the month, or on August 21st.
Consider hosting a National Senior Citizens Day event, activity, or party at your community with your residents as the guests of honor.
Content Tips for Home Care Agencies:
Is your agency caring for a senior who has a unique and/or compelling story related to their contributions to society? How about seniors in your community who are inspiring and worthy of note? Consider a blog post featuring these individuals, such as Griswold Home Care did in this post on their blog.
Additional Resources to Support this Spark:
Love to Know — Ideas for Celebrating National Senior Citizens Day
Growing Bolder — profiles of people whose stories rebrand aging
Senior Corps — interview them about their organization and why observances like National Senior Citizens Day are important to celebrate
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Content Marketing
August is “Boomers Making a Difference” Month, celebrating Baby Boomers who have made a significant contribution to their communities by helping others improve their lives. August 21st is National Senior Citizen Day (officially proclaimed as such by Ronald Reagan in 1988) to celebrate and honor the lives and contributions of older adults. Either observance gives your senior care organization the opportunity to spotlight specific Boomers or seniors in your area who are making a positive difference and are worthy of some public recognition.
Content Tips for Any Senior Care Company
Pick one or both events, and identify associated individuals to highlight. Outreach to them ASAP to get their agreement on participation. Interview them, and feature their responses as a Q&A article, or woven into a blog post, or shared in social media with photos.
Have a Baby Boomer on your staff who deserves to be recognized for improving the lives of others? Write a profile article or blog post, or share their story on your Facebook page.
How does your organization recognize, celebrate or thank seniors? Take this opportunity to highlight those ways, whether through your blog, newsletter, or social media profiles.
Consider creating a list of the best senior citizen discounts in your area as a way to celebrate National Senior Citizens Day.
Content Tips for Senior Living Communities:
Are there residents in your community who have unique and/or compelling stories related to their contributions to society? For example: Brice Harris, a resident at Villa Gardens in Pasadena, CA who is a retired history professor and chairperson of a special summer camp for youth held at the community this year. Or the resident artists and woodworkers at The Holmstad in Batavia, IL who created a fairy garden scavenger hunt for a local Girl Scout troop. Or Aliya Kuykendall, who recently celebrated her 105th birthday with a mayoral proclamation and a few songs the grand piano at Atria Senior Living in Carrollton, TX (Aliya taught piano lessons until her mid-90s). Find the socially active seniors and stories at your community, and highlight those throughout the month, or on August 21st.
Consider hosting a National Senior Citizens Day event, activity, or party at your community with your residents as the guests of honor.
Content Tips for Home Care Agencies:
Is your agency caring for a senior who has a unique and/or compelling story related to their contributions to society? How about seniors in your community who are inspiring and worthy of note? Consider a blog post featuring these individuals, such as Griswold Home Care did in this post on their blog.
Additional Resources to Support this Spark:
Love to Know — Ideas for Celebrating National Senior Citizens Day
Growing Bolder — profiles of people whose stories rebrand aging
Senior Corps — interview them about their organization and why observances like National Senior Citizens Day are important to celebrate
