Contact Us

Content Marketing

Senior Care Marketing

Content Spark: Breast Cancer Prevention for Boomers & Seniors

October is Breast Cancer Awareness Month, an observance to raise understanding of the disease and save lives nationwide. According to the CDC: each year in the United States, more than 200,000 women get breast cancer and more than 40,000 women die from the disease — and most breast cancers are found in woman age 50+, a key demographic for senior care organizations.

565b100d-ade4-59cc-860b-08c322713f11

Content Tips for Any Senior Care Company

  • Discuss the facts associated with breast cancer: who gets it, early warning signs, ways to prevent it, and what’s involved after a diagnosis.

  • Take advantage of the free informational materials from experts that are available, such as those listed in the resources section below, or from the National Breast Cancer Coalition.

  • Interview a specialist in your area. To find these experts, go to a search engine and type in “breast cancer specialist” plus the name of your city or state (such as “breast cancer specialist Long Beach, CA” for example). That will produce a list to cull for the best options of who to contact for an interview. Since those sites are already ranking well, it could help your blog’s SEO to include them in your content and link to them (see “bow-tie SEO strategy” info). It will also add to the credibility and authority of your content by having another local expert voice to complement the expertise of your senior care organization.

Content Tips for Senior Living Communities

  • Some foods or “super foods” are known for their properties that can help your body to prevent or fight cancer. Consider adding some super foods to your meal plan this month, and highlight their benefits and why they’re featured in the food at your community this month.

  • The color for Breast Cancer Awareness Month is pink. Consider decorating the community lobby in pink with information about breast cancer and breast cancer prevention. You might also pass out pink ribbon lapels for your staff to wear this month, and give them a tip or two to share with residents or community visitors who ask about the ribbons.

Content Tips for Home Care Agencies

  • Consider including breast cancer awareness information in the content your in-home caregivers discuss with clients and their family members this month. You could help to encourage them around early detection, and you may even help to save lives. Your in-home caregivers could also wear pink ribbons on their uniform to call attention to this focus this month as well.

  • For home health agencies: include in your content the ways that your staff aid an individual while they’re undergoing treatment for breast cancer.

Caring Resources to Support this Spark

  • Social meme: 7 Ways to Help a Woman You Love with Breast Cancer

Additional Resources to Support this Spark

Content Sparks are part of Caring.com’s Content Made Simple program. See all of the October 2016 Content Sparks.

You May Also Like This

Content Marketing

Senior Care Marketing

Content Spark: Breast Cancer Prevention for Boomers & Seniors

October is Breast Cancer Awareness Month, an observance to raise understanding of the disease and save lives nationwide. According to the CDC: each year in the United States, more than 200,000 women get breast cancer and more than 40,000 women die from the disease — and most breast cancers are found in woman age 50+, a key demographic for senior care organizations.

565b100d-ade4-59cc-860b-08c322713f11

Content Tips for Any Senior Care Company

  • Discuss the facts associated with breast cancer: who gets it, early warning signs, ways to prevent it, and what’s involved after a diagnosis.

  • Take advantage of the free informational materials from experts that are available, such as those listed in the resources section below, or from the National Breast Cancer Coalition.

  • Interview a specialist in your area. To find these experts, go to a search engine and type in “breast cancer specialist” plus the name of your city or state (such as “breast cancer specialist Long Beach, CA” for example). That will produce a list to cull for the best options of who to contact for an interview. Since those sites are already ranking well, it could help your blog’s SEO to include them in your content and link to them (see “bow-tie SEO strategy” info). It will also add to the credibility and authority of your content by having another local expert voice to complement the expertise of your senior care organization.

Content Tips for Senior Living Communities

  • Some foods or “super foods” are known for their properties that can help your body to prevent or fight cancer. Consider adding some super foods to your meal plan this month, and highlight their benefits and why they’re featured in the food at your community this month.

  • The color for Breast Cancer Awareness Month is pink. Consider decorating the community lobby in pink with information about breast cancer and breast cancer prevention. You might also pass out pink ribbon lapels for your staff to wear this month, and give them a tip or two to share with residents or community visitors who ask about the ribbons.

Content Tips for Home Care Agencies

  • Consider including breast cancer awareness information in the content your in-home caregivers discuss with clients and their family members this month. You could help to encourage them around early detection, and you may even help to save lives. Your in-home caregivers could also wear pink ribbons on their uniform to call attention to this focus this month as well.

  • For home health agencies: include in your content the ways that your staff aid an individual while they’re undergoing treatment for breast cancer.

Caring Resources to Support this Spark

Additional Resources to Support this Spark

Content Sparks are part of Caring.com’s Content Made Simple program. See all of the October 2016 Content Sparks.

Stay in the loop on all we're doing, including upcoming events:

Our services

Get Referrals

Stay in the loop on all we’re doing, including upcoming events:

Caring is a portfolio of senior living and senior care websites helping millions of seniors and their families research and connect to the most appropriate services and support for their specific situations. Our mission is to help as many seniors as possible through empathetic, expert guidance.

Caring Logo White