October is Breast Cancer Awareness Month, an observance to raise understanding of the disease and save lives nationwide. According to the CDC: each year in the United States, more than 200,000 women get breast cancer and more than 40,000 women die from the disease — and most breast cancers are found in woman age 50+, a key demographic for senior care organizations.
Breast Cancer Awareness
Content Tips for Any Senior Care Company

  • Discuss the facts associated with breast cancer: who gets it, early warning signs, ways to prevent it, and what’s involved after a diagnosis.
  • Take advantage of the free informational materials from experts that are available, such as those listed in the resources section below, or from the National Breast Cancer Coalition.
  • Interview a specialist in your area. To find these experts, go to a search engine and type in “breast cancer specialist” plus the name of your city or state (such as “breast cancer specialist Long Beach, CA” for example). That will produce a list to cull for the best options of who to contact for an interview. Since those sites are already ranking well, it could help your blog’s SEO to include them in your content and link to them (see “bow-tie SEO strategy” info). It will also add to the credibility and authority of your content by having another local expert voice to complement the expertise of your senior care organization.
      Content Tips for Senior Living Communities
    • Some foods or “super foods” are known for their properties that can help your body to prevent or fight cancer. Consider adding some super foods to your meal plan this month, and highlight their benefits and why they’re featured in the food at your community this month.
    • The color for Breast Cancer Awareness Month is pink. Consider decorating the community lobby in pink with information about breast cancer and breast cancer prevention. You might also pass out pink ribbon lapels for your staff to wear this month, and give them a tip or two to share with residents or community visitors who ask about the ribbons.
        Content Tips for Home Care Agencies
      • Consider including breast cancer awareness information in the content your in-home caregivers discuss with clients and their family members this month. You could help to encourage them around early detection, and you may even help to save lives. Your in-home caregivers could also wear pink ribbons on their uniform to call attention to this focus this month as well.
      • For home health agencies: include in your content the ways that your staff aid an individual while they’re undergoing treatment for breast cancer.
          Caring Resources to Support this Spark
          Additional Resources to Support this Spark
        • Breast Cancer.org, nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer
          Denise Graab

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