Content Marketing
Between the Fourth of July holiday and recent Brexit vote, the theme of “independence” is top of mind for many people this month. Like the United States and Britain, seniors too have a strong desire for being independent and controlling their own destiny — and you can use this opportunity to discuss how senior care helps meet their needs while also honoring their desire for adult autonomy.
Content Tips for Any Senior Care Company
Document the challenges of maintaining independence later in life and how your senior care organization helps older adults and their family members address these challenges.
Consider an aspect of daily life and how that impacts an older adult’s independence — such as with hearing loss or transportation challenges. While the broader theme is still independence, this content approach zooms in on a tangible relevant example of how older adults can remain independent in important areas of their lives through senior care.
How can family caregivers better support their elder loved ones’ independence? How can they balance their desire to take care of everything for their loved one, with respecting the older adults’ dignity and ability to still care for himself or herself in some ways? These are some of the themes you can include in your content this month.
Content Tips for Senior Living Communities
For independent living and retirement communities: Discuss how living in a community like yours is better for an older adult maintaining their independence than living alone. Do you have a resident or two who’d be willing to share the reasons they chose to move into the community and how that’s helped them to be more independent than they were living alone? If so, be sure to include their story and photo (with permission of course). Another angle for your content this month: Give tips for researching, selecting and moving into an independent living.
For assisted living, memory care, and skilled nursing facilities: Discuss some of the ways that your services help residents or patients be independent and/or autonomous despite the increased challenges they may be facing as a result of dementia or other illnesses. Consider sharing individual stories without revealing the real full names of those individuals and (as needed) with permission of their family member(s).
Content Tips for Home Care Agencies
Aging in place is another way that independence for older adults is described and you can share how having an elder companion or in-home caregiver can support the older adult in this way.
Home modifications and aging in place technologies are also discussed in the context of supporting older adults’ desire for independence. While “aging tech” hasn’t yet been widely adopted, you might nonetheless discuss these options and provide an example of a client your agency is helping who is also using technology or home modifications to remain in their home independently.
Caring Resources to Support this Spark
Independent Living Checklist — What to Look For, What to Ask
Additional Resources to Support this Spark
Home Care Pulse – Helping Seniors Remain Independent
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the July 2016 Content Sparks.
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Content Marketing
Between the Fourth of July holiday and recent Brexit vote, the theme of “independence” is top of mind for many people this month. Like the United States and Britain, seniors too have a strong desire for being independent and controlling their own destiny — and you can use this opportunity to discuss how senior care helps meet their needs while also honoring their desire for adult autonomy.
Content Tips for Any Senior Care Company
Document the challenges of maintaining independence later in life and how your senior care organization helps older adults and their family members address these challenges.
Consider an aspect of daily life and how that impacts an older adult’s independence — such as with hearing loss or transportation challenges. While the broader theme is still independence, this content approach zooms in on a tangible relevant example of how older adults can remain independent in important areas of their lives through senior care.
How can family caregivers better support their elder loved ones’ independence? How can they balance their desire to take care of everything for their loved one, with respecting the older adults’ dignity and ability to still care for himself or herself in some ways? These are some of the themes you can include in your content this month.
Content Tips for Senior Living Communities
For independent living and retirement communities: Discuss how living in a community like yours is better for an older adult maintaining their independence than living alone. Do you have a resident or two who’d be willing to share the reasons they chose to move into the community and how that’s helped them to be more independent than they were living alone? If so, be sure to include their story and photo (with permission of course). Another angle for your content this month: Give tips for researching, selecting and moving into an independent living.
For assisted living, memory care, and skilled nursing facilities: Discuss some of the ways that your services help residents or patients be independent and/or autonomous despite the increased challenges they may be facing as a result of dementia or other illnesses. Consider sharing individual stories without revealing the real full names of those individuals and (as needed) with permission of their family member(s).
Content Tips for Home Care Agencies
Aging in place is another way that independence for older adults is described and you can share how having an elder companion or in-home caregiver can support the older adult in this way.
Home modifications and aging in place technologies are also discussed in the context of supporting older adults’ desire for independence. While “aging tech” hasn’t yet been widely adopted, you might nonetheless discuss these options and provide an example of a client your agency is helping who is also using technology or home modifications to remain in their home independently.
Caring Resources to Support this Spark
Independent Living Checklist — What to Look For, What to Ask
Additional Resources to Support this Spark
Home Care Pulse – Helping Seniors Remain Independent
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the July 2016 Content Sparks.
