Content Marketing
Senior Care Marketing
September is Prostate Health Awareness Month and Prostate Cancer Awareness Month, observances to raise awareness and save lives nationwide. Given that early detection is critical to successful treatment, and there are about 30,000 men who die of prostate cancer in the United States each year — with men age 65 and older among those most commonly diagnosed with this disease: this is a health matter of concern to those you serve.
Content Tips for Any Senior Care Company
Discuss the facts associated with prostate cancer: who gets it, early warning signs, ways to prevent it, and what’s involved after a diagnosis.
Take advantage of the free informational materials from experts that are available, such as those listed in the resources section below, or those on the Urology Care Foundation site, for example.
Contact a local urologist or urology clinic — such as the Urology Clinic of SW Washington/The Vancouver Clinic for example — to interview a specialist in your area. To find these experts, go to a search engine and type in “prostate cancer” or “prostate health” or “urology” plus the name of your city or state. That will produce a list to cull for the best options of who to contact for an interview. Since those sites are already ranking well, it could help your blog’s SEO to include them in your content and link to them (see “bow-tie SEO strategy” info). It will also add to the credibility and authority of your content by having another local expert voice to complement the expertise of your senior care organization.
Consider participating in one of the Zero Prostate Cancer Run/Walk events happening around the country. Wear t-shirts or carry a banner to highlight your organization and the work it does.
Content Tips for Senior Living Communities
Some foods and drinks are better than others to support prostate health. Consider highlighting those in your dining menu this month, and/or share a related recipe or two on your community’s blog or social profiles (particularly Facebook and Pinterest that are great for such content). See “Caring Resources” list below for some suggestions, or use the dietary recommendations of a urologist or geriatrician.
Content Tips for Home Care Agencies
Are your caregivers trained to look for the early warning signs of prostate problems? If so, highlight that expertise this month.
For home health agencies: include in your content the ways that your staff aid an individual with prostate problems or while they’re undergoing treatment for prostate cancer.
Additional Resources to Support this Spark
Prostate Health Month — from the Prostate Health Guide/Men’s Health Network
Urology Care Foundation — the founder of Prostate Health Awareness Month
Harvard Medical School – Healthbeat: 10 Diet & Exercise Tips for Prostate Health
National Institute on Aging – AgePage: Prostate Problems
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the September 2016 Content Sparks.
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Content Marketing
Senior Care Marketing
September is Prostate Health Awareness Month and Prostate Cancer Awareness Month, observances to raise awareness and save lives nationwide. Given that early detection is critical to successful treatment, and there are about 30,000 men who die of prostate cancer in the United States each year — with men age 65 and older among those most commonly diagnosed with this disease: this is a health matter of concern to those you serve.
Content Tips for Any Senior Care Company
Discuss the facts associated with prostate cancer: who gets it, early warning signs, ways to prevent it, and what’s involved after a diagnosis.
Take advantage of the free informational materials from experts that are available, such as those listed in the resources section below, or those on the Urology Care Foundation site, for example.
Contact a local urologist or urology clinic — such as the Urology Clinic of SW Washington/The Vancouver Clinic for example — to interview a specialist in your area. To find these experts, go to a search engine and type in “prostate cancer” or “prostate health” or “urology” plus the name of your city or state. That will produce a list to cull for the best options of who to contact for an interview. Since those sites are already ranking well, it could help your blog’s SEO to include them in your content and link to them (see “bow-tie SEO strategy” info). It will also add to the credibility and authority of your content by having another local expert voice to complement the expertise of your senior care organization.
Consider participating in one of the Zero Prostate Cancer Run/Walk events happening around the country. Wear t-shirts or carry a banner to highlight your organization and the work it does.
Content Tips for Senior Living Communities
Some foods and drinks are better than others to support prostate health. Consider highlighting those in your dining menu this month, and/or share a related recipe or two on your community’s blog or social profiles (particularly Facebook and Pinterest that are great for such content). See “Caring Resources” list below for some suggestions, or use the dietary recommendations of a urologist or geriatrician.
Content Tips for Home Care Agencies
Are your caregivers trained to look for the early warning signs of prostate problems? If so, highlight that expertise this month.
For home health agencies: include in your content the ways that your staff aid an individual with prostate problems or while they’re undergoing treatment for prostate cancer.
Additional Resources to Support this Spark
Prostate Health Month — from the Prostate Health Guide/Men’s Health Network
Urology Care Foundation — the founder of Prostate Health Awareness Month
Harvard Medical School – Healthbeat: 10 Diet & Exercise Tips for Prostate Health
National Institute on Aging – AgePage: Prostate Problems
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the September 2016 Content Sparks.
