Content Marketing
Senior Care Marketing
While senior driving content typically focuses on the threat older drivers pose to other drivers on the road, one should also consider the threat to older adults behind the wheel. This is another way to help family caregivers have the important conversation with their elder loved ones about giving up the keys and finding safer ways to get around — and it’s an opportunity for senior care organizations to highlight the ways they can help too.
Content Tips for Any Senior Care Company
Provide specific conversation starters or tips to help families have this conversation with relatives still driving past age 65, such as this Safe Driving Planner created by Home Instead Senior Care for their CaregiverStress.com site.
Compile a Q&A article: interview a representative at your state Department of Motor Vehicles (DMV) agency about older drivers and their safety in your state (and/or what needs to be done to make the state more safe for older drivers)
Content Tips for Senior Living Communities
How does your senior living community help take older drivers off the road? This is a great opportunity to remind families you serve about the transportation services you offer for residents.
Do you have a story of any resident whose family was concerned about driving, and for whom that concern was alleviated by their loved one moving into your community? Would they be willing to be quoted or mentioned? If so: real stories of ‘folks like me’ can be very compelling for prospective residents and their family members and you should include such stories in your content as often as you can (with opt-in if you use real names, or anonymously if it’s preferred that real identity not be used).
Content Tips for Home Care Agencies
Does your home care agency help take older drivers off the road by having your professional caregivers do the driving for them? This is a great opportunity to remind families you serve about the transportation services you offer for clients. Include any real-life stories from existing or former clients, with their permission, or anonymously if they’d prefer to not use their real identity in such articles.
Does your agency talk to older adult clients about driving concerns? If so, what have you found to be most effective for convincing them to reduce driving or give up the keys entirely? Share that expertise in your content this month.
Caring Resources to Support this Spark
Additional Resources to Support this Spark
Governors Highway Safety Association — this is the states’ voice on highway safety
AAA’s Senior Driving topic center
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
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Content Marketing
Senior Care Marketing
While senior driving content typically focuses on the threat older drivers pose to other drivers on the road, one should also consider the threat to older adults behind the wheel. This is another way to help family caregivers have the important conversation with their elder loved ones about giving up the keys and finding safer ways to get around — and it’s an opportunity for senior care organizations to highlight the ways they can help too.
Content Tips for Any Senior Care Company
Provide specific conversation starters or tips to help families have this conversation with relatives still driving past age 65, such as this Safe Driving Planner created by Home Instead Senior Care for their CaregiverStress.com site.
Compile a Q&A article: interview a representative at your state Department of Motor Vehicles (DMV) agency about older drivers and their safety in your state (and/or what needs to be done to make the state more safe for older drivers)
Content Tips for Senior Living Communities
How does your senior living community help take older drivers off the road? This is a great opportunity to remind families you serve about the transportation services you offer for residents.
Do you have a story of any resident whose family was concerned about driving, and for whom that concern was alleviated by their loved one moving into your community? Would they be willing to be quoted or mentioned? If so: real stories of ‘folks like me’ can be very compelling for prospective residents and their family members and you should include such stories in your content as often as you can (with opt-in if you use real names, or anonymously if it’s preferred that real identity not be used).
Content Tips for Home Care Agencies
Does your home care agency help take older drivers off the road by having your professional caregivers do the driving for them? This is a great opportunity to remind families you serve about the transportation services you offer for clients. Include any real-life stories from existing or former clients, with their permission, or anonymously if they’d prefer to not use their real identity in such articles.
Does your agency talk to older adult clients about driving concerns? If so, what have you found to be most effective for convincing them to reduce driving or give up the keys entirely? Share that expertise in your content this month.
Caring Resources to Support this Spark
Additional Resources to Support this Spark
Governors Highway Safety Association — this is the states’ voice on highway safety
AAA’s Senior Driving topic center
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the Content Sparks.
