Digital Marketing Academy
Stay current on shifts happening in the senior care industry. Learn the latest best practices for sales and marketing. Get helpful tips and insights and be inspired by success stories. See list of upcoming webinars below, or visit the Webinar Archive for materials from prior sessions.
Have questions or suggestions? Please get in touch with our team.
FOR HOME CARE AGENCY PARTNERS: Sales & Marketing Training
Attendee Feedback from Recent Webinars
“The logic of the process was presented in a way that really makes sense. Sales is both an art and a science. I sometimes rely too much on my ‘art’ skills, but know that applying the ‘science’ of the sales process you provided will really lift my game!”
“This is the best webinar I have watched in a long time. Most are too high level and only share a few good points. This webinar provided useful and actionable content. Nice job!”
For senior living communities in Caring’s partner network: SAVE THE DATE. In this session, you’ll find out how to make the most of your Caring account, how to use Partner Portal, and how Caring refers prospective residents.
APR 29: CONTENT MARKETING - From Inquiry to Customer
For home care agencies & senior living communities: SAVE THE DATE – Emily Hay of Hay There Social Media to present content marketing tips, from topic ideas & tools to use, to how to build connections through blogs. Registration coming soon!
For home care agencies & senior living communities – SAVE THE DATE – Emily Hay of Hay There Social Media will present why visual content is so important in 2021 and how to execute, from photos and videos, to GIFs and social networking. Registration coming soon!
For home care agencies & senior living communities – SAVE THE DATE – Learn how to navigate the top reviews websites to optimize your online reputation most strategically. Presented by Hay There Social Media. Registration coming soon!
For home care agencies & senior living communities: Learn tactics and scripting for your staff to be comfortable and effective in building your online reviews collection. Presented in collaboration with Hay There Social Media. Registration coming soon.
- 2/25/2021 — Senior Living: Best Practices for Converting Online Leads into Move-Ins (Presented by Caring’s Peter Droubay)
- 2/11/2021 — How to Set and Conduct Client Assessments that Convert Home Care Leads into High Value Clients (Presented by Caring’s Peter Droubay)
- 1/28/2021 — How to Attract New Clients Online in a Changing Home Health Care Market (Presented by Caring’s Peter Droubay)
- 1/27/2021 — Managing Your Nursing Home’s Online Reputation (Presented by Caring’s Peter Droubay and Denise Graab)
- 12/15/2020 — Caring Stars 2021 Winners Webcast (Presented by Caring’s Denise Graab)
- 10/15/2020 — Maximizing Online Marketing for 55+, 62+ and Senior Apartments (Presented by Caring’s Peter Droubay)
- 9/30/2020 — SEO for Senior Living & Senior Care (Presented by Caring’s Avril Langevine)
- 9/17/2020 — Online Reviews & HIPAA: What You Need to Know (Presented by Consumer Fusion)
- 8/20/2020 — Home Care: Maximize Your Facebook Page and Extend Marketing Reach (Presented by corecubed)
- 7/24/2020 — Senior Living and Senior Care Reviews: Building Success with Customer Feedback (An Encore Presentation by Caring’s Denise Graab)
- 7/16/2020 — Home Care Sales & Marketing Trends in 2020 and Beyond (Presented by Home Care Pulse’s Kire Madsen)
- 6/18/2020 — Senior Living and Senior Care Reviews: Building Success with Customer Feedback (Presented by Caring’s Denise Graab)
- 5/28/2020 — From Maybe to Move-In: Best Practices to Optimize Senior Living Tours (Presented by Steve Moran of Senior Living Foresight)
- 5/21/2020 — Home Care Sales: Using Email to Nurture Prospective Clients (Presented by corecubed’s Amy Selle and Shelle Womble)
- 5/7/2020 — Marketing a Board & Care Home: How to Compete with Larger Communities Online (Presented by Caring’s Peter Droubay)
- 4/23/2020 — Say What: Home Care Sales Scripting that Sizzles (Presented by Caring’s Peter Droubay)
- 3/26/2020 — Unlock Home Care Sales Success: Master The Keys for Converting Online Leads (Presented by Caring’s Peter Droubay)
- 12/17/2019 — How the Stars Shine: Caring Stars 2020 Winner Webcast (Presented by Caring’s Denise Graab)
- 10/3/2019 — Crack the Code: What Does It Take to Grow in Home Care? (Presented by corecubed’s Amy Selle, Shelle Womble, and Marissa Snook)
- 6/20/2019 — Senior Care Reviews: How to Build Your Online Reputation & Be a Star (Presented by Caring’s Denise Graab)
- 5/9/2019 — Is Your Home Care Agency’s Online Presence Engaging Prospective Clients? (Presented by corecubed’s Amy Selle & Marissa Snook, as well as Caring’s Denise Graab)
- 2/28/2019 — Home Care Boardroom: How to Get More Clients and Grow Your Revenue in 2019 (A Home Care Pulse webinar featuring Caring’s Peter Droubay and other sales experts)
Watch the replay or share the slides. There is also a playbook available.
- 12/13/2018 — How the Stars Shine: Caring Stars 2019 Winner Webcast (Presented by Caring’s Denise Graab)
- 8/9/2018 — Winning Words: Sales Scripting for Home Care (Presented by corecubed’s Shelle Womble)
- 7/12/2018 — Senior Care Stars Stand Out: How to be a Caring Star (Presented by Caring.com’s Denise Graab)
- 5/10/2018 — The Caregiver Journey: Latest Insights about Senior Care Searchers Online (Presented by Caring.com’s Denise Graab)
- 4/24/2018 — The ‘Secret Sauce’ of Your Home Care Agency’s Sales Success (Presented by Caring.com’s Peter Droubay)
- 3/22/2018 — Home Care Sales & Marketing Benchmarks (Presented by Erik Madsen of Home Care Pulse)
- 3/15/2018 — How to Build Your Online Reputation with Senior Care Reviews (Presented by Caring.com’s Denise Graab)
- 2/24/2018 — Improve Senior Living Sales with Caring’s Partner Portal for Senior Living Communities (Presented by Caring.com’s Steven Kelly & Denise Graab)
- 12/7/2017 — Get Ready for the Referral Rush: Best Practices for Converting Internet Leads (Presented by Caring.com’s Ryan Schilling & Denise Graab)
- 10/19/2017 — From In-Home Care Prospect to Customer: Best Practices for Converting Internet Leads (Merrily Orsini and Shelle Womble of corecubed)
Watch the recording or share the slides. Or read the companion blog post, “Good Sales Techniques Convert Internet Leads to Home Care Clients”.
- 9/14/2017 — Skilled Nursing: Best Practices for Optimizing Your Online Marketing (Judah Gutwein of Sky Care Media and Amy Osmond Cook of the Assocation of Skilled Nursing Providers)
Watch the recording or share the slides. Two companion blog posts are also available: “Embracing Digital Technology to Enhance Quality of Life for Your Residents” and “5 Things Healthcare Providers Should Know About Online Reviews”.
- 8/24/2017 — Local Search Marketing: How to Get Found by Senior Care Prospects (Kent Lewis of Anvil Media)
Watch the recording, share the slides, or read Kent’s post, “How to Get Found by Senior Care Prospects via Search Engines & Online Directories”.
- 7/27/2017 — Building Better Mousetraps: How Content Inspires Your Website Visitors to Act (Andy Crestodina of Orbit Media)
Watch the recording, share the slides, or read Andy’s post, “Senior Care Websites: 3 Things to Make Sure You Don’t Miss”
- 6/22/2017 — Using Social Media Conversations for Marketing Insights (Jason Falls/Conversation Research Institute)
Watch the recording, share the slides, or read Jason’s post, “The Biggest Thing You Don’t Know About Your Prospective Customers.”
- 4/27/2017 — How to Use Events for Client Referrals (Steve “The Hurricane” Weiss of Hurricane Marketing Enterprises)
- 3/16/2017 — Senior Care Reviews: How to Get & Respond to this Consumer Feedback Online
- 3/2/2017 — Get the Scoop! Effective and Ethical Competitive Intelligence for Senior Housing Communities
- 1/26/2017 — Making the Most of Your Caring.com Partnership — Senior Living & In-Home Care
- 12/8/2016 — Get Ready for the Rush: Best Practices for Converting Internet Leads
- 11/10/2016 — Ask Me Anything: A Town Hall for Caring’s Directory Clients
- 10/20/2016 — Senior Living Sales: 100% Occupancy or Bust
- 9/29/2016 — The Pulse of the Home Care Client: Service Trends for Agencies
- 9/29/2016 — Caregiver Journey 2016: New Senior Care Insights
- 8/25/2016 — Why Most Senior Living Marketing Sucks & How to Improve It
- 8/18/2016 — The Value of Consumer Reviews: How to Harness this Senior Care Opportunity
- 7/21/2016 — Measuring ROI for Internet Leads
- 6/23/2016 — Home Care Blogging: From Start to Success
- 6/16/2016 — State of the Residential Housing Market in 2016
- 5/26/2016 — Home Care Sales: Best Practices for Handling Internet Leads
- 5/19/2016 — Multi-Generational Marketing in Senior Living
- 4/14/2016 — Message the Way to Yes: Email Nurturing Best Practices
Watch the recording and share the slides.
- 3/24/2016 — Knowledge is Power: Valuable Insights from Caring.com’s Partner Portal
Watch the recording and share the slides.
- 2/11/2016 — Beyond the Buzzword: The Power of Content Marketing for Senior Care
- 1/14/2016 — From “Likes” to Leads: Strategic Social Marketing for Senior Care Professionals:
- 12/15/2015 — Best Practices for Handling Internet Leads (Without Losing Your Sanity)
- 12/15/2015 — Ask Me Anything: Caring Family Advisory Edition
Recap: Ask Me Anything — Caring Family Advisor Edition
- 10/8/2015 — Mapping the Caregiver Journey Online
Recording: Mapping the Caregiver Journey Online
- 9/17/2015 — Your Website: Brochure-ware or Lead Gen Machine?
Recording: Your Website: Brochure-ware or Lead Gen Machine?
- 9/10/2015 — Consumer Reviews in Senior Care: From How? to Wow!
Recording: Consumer Reviews in Senior Care: From How? to Wow!
- 8/27/2015 — Optimize Price, Minimize Discounts, and Communicate Effectively to Your Prospects
Recording: Optimize Price, Minimize Discounts, and Communicate to Your Prospects
- 7/23/2015 — SEO + 3 Misconceptions You Should Know
Recording: SEO + 3 Misconceptions You Should Know
- 6/11/2015 — What Families Really Think About Senior Housing Tours
Slideshow: What Families Really Think About Senior Housing Tours
- 5/21/2015 — Senior Care Searchers: What Google Knows About Your Market
- 4/16/2015 — Are You Getting the Most Out of Your Referral Agency Partners?
Recording: Are You Getting the Most Out of Your Internet Referral Partners?
- 3/19/2015 — Encore: Understanding the Internet Shopper & How Consumers are Searching Senior Care
Article: Finding Senior Care: More are Searching and Vetting Services Online
Additional resources: http://youtu.be/EaeBn7OJS5w
- 2/26/2015 — Encore: The Power of Social Media in Senior Care Marketing
Article: The Power of Social Media in Senior Care
- 1/22/2015 — Best Practices: How to Market Senior Housing & Care to the Adult Child
Article: Best Practices, Marketing Senior Care to Boomers
- 12/18/2014 — How to Calculate Your ROI on Internet Referrals
Article: What Do You Know About ROI and Lost Revenue?
- 11/20/2014 — The Power of Social Media in Senior Care
Article: The Power of Social Media
- 10/23/2014 — How to Calculate Your ROI For Internet Referrals
Article: What Do You Know About ROI and Lost Revenue?
- 9/25/2014 — Burden or Benefit? The Truth About Your Sales Database and How to Optimize It For Your Leads
Article: Is Your CRM a Burden or a Benefit? How Can You Make It Work for You and Your Company?
- 8/21/2014 — Workshop: Crafting effective sales communication
Article: Workshop notes: How to Craft Effective Communications for Internet Referrals
- 7/31/2014 — How to Improve Your Close Ratios for Internet Leads
Article: How to Improve Close Ratios for Internet Referrals
- 6/16/2014 — How Today’s Consumers Search for Senior Housing and Care
Additional resources: Finding Senior Care: More are Searching and Vetting Services Online