Digital Marketing Academy

Stay current on shifts happening in the senior care industry. Learn the latest best practices for sales and marketing. Get helpful tips and insights and be inspired by success stories. See list of upcoming webinars below, or visit the Webinar Archive for materials from prior sessions.

Have questions or suggestions? Please get in touch with our team.

FOR HOME CARE AGENCY PARTNERS: Sales & Marketing Training

Attendee Feedback from Recent Webinars

“The logic of the process was presented in a way that really makes sense. Sales is both an art and a science. I sometimes rely too much on my ‘art’ skills, but know that applying the ‘science’ of the sales process you provided will really lift my game!”

“This is the best webinar I have watched in a long time. Most are too high level and only share a few good points. This webinar provided useful and actionable content. Nice job!”

Upcoming Webinars

MAR 18: SENIOR LIVING - Social Marketing in COVID-19 Era

For senior living communities: get a roadmap to update your social media strategy to adapt to changing consumer behaviors. REGISTER NOW

MAR 23: SENIOR LIVING - Caring Partner Webinar

For senior living communities in Caring’s partner network: SAVE THE DATE. In this session, you’ll find out how to make the most of your Caring account, how to use Partner Portal, and how Caring refers prospective residents.

MAR 25: HOME CARE - Sales Numbers that Matter

For HOME CARE agencies: Renowned trainer, Peter Droubay will share key metrics for measuring the success of your agency’s marketing. REGISTER NOW

APR 29: CONTENT MARKETING - From Inquiry to Customer

For home care agencies & senior living communities: SAVE THE DATE – Emily Hay of Hay There Social Media to present content marketing tips, from topic ideas & tools to use, to how to build connections through blogs. Registration coming soon!

MAY 20: IMPORTANCE OF VISUAL CONTENT

For home care agencies & senior living communities – SAVE THE DATE – Emily Hay of Hay There Social Media will present why visual content is so important in 2021 and how to execute, from photos and videos, to GIFs and social networking. Registration coming soon!

JUN 15: SENIOR LIVING - Optimizing Online Reviews

For SENIOR LIVING communities: Learn why you should have online customer reviews among your top digital marketing strategies, and how to optimize your online reputation. REGISTER NOW

JUN 17: HOME CARE - Optimizing Online Reviews

For HOME CARE agencies: Learn why you should have online customer reviews among your top digital marketing strategies, and how to optimize your online reputation. REGISTER NOW

JUL 15: ONLINE REVIEWS - How Major Sites Vary

For home care agencies & senior living communities – SAVE THE DATE – Learn how to navigate the top reviews websites to optimize your online reputation most strategically. Presented by Hay There Social Media. Registration coming soon!

AUG 12: How to Ask for Online Reviews

For home care agencies & senior living communities: Learn tactics and scripting for your staff to be comfortable and effective in building your online reviews collection. Presented in collaboration with Hay There Social Media. Registration coming soon.

Webinar Archive

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