Over the last year, we’ve proudly invested in a refresh of the Caring brand. 

When folks think of branding, they often think of logos, colors and imagery. While that is an important part of brand work, there are significant strategic elements that go on behind the scenes as well. We conducted user interviews, surveys and focus groups to help us get to where we are today — with even more to come in 2024. 

Our new brand, which began its rollout on December 5, is an exciting step in our roadmap over the next few years. Our goal is to bring warmth, clarity and hope into what can be a difficult process for families not only through the look and feel of our site, but also through the experience we offer in finding senior care. 

This takes place in addition to the significant replatforming effort that began in Summer 2022. Several page types are now live, including the pages that highlight your communities. We look forward to seeing all the ways these streamlined designs help add value to your business. 

We hope you’ll join us in January for a webinar as we share more about the strategy of the Caring rebrand and updates on all that’s to come.