Senior Care Marketing
Did you know that internet directories, senior living communities, and senior care agencies see about 50% more inquiries in January? Loved ones – who discovered Mom or Dad needs help – spend time researching care options after the holidays.
If you are looking for tips on how to manage the extra lead flow and the increased number of inquiries, we have compiled some best practices to help you handle the rush.
In the fast-paced online environment, responding quickly is important to ensure you don’t “lose” a lead. Utilize alerts — like Caring.com’s alerts — to ensure your sales team knows when a person has expressed interest in more information. During peak periods, redistribute tasks, and encourage teamwork to manage the increased workload efficiently.
Personal touches in your communication significantly enhance the chances of conversion. Studies reveal that 3 in 5 people respond more positively to brands that personalize their interactions.
The key is to focus on building a personal connection rather than immediately pushing services. As an example, when working on a lead from Caring.com, mentioning specific notes that were sent over can help demonstrate a genuine interest in the senior’s situation.
As important as speed is, prioritize follow-ups based on urgency. Consider factors like care needs, geographic proximity, and which member of the family is calling. Respond quickly to leads with immediate care needs, and tailor your approach based on the urgency and location of each inquiry. Adult children's inquiries often convert more quickly than other inquiries, so prioritize them during peak times.
Looking for more tips? You can also check out one of our past webinars, “Get Ready for the Referral Rush: Best Practices for Converting Online Leads” for more tips and strategies.
If you are interested in learning more about the benefits of partnering with Caring.com or looking for more qualified leads, reach out to us at sales@caring.com or call (888) 808-0453.
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Senior Care Marketing
Did you know that internet directories, senior living communities, and senior care agencies see about 50% more inquiries in January? Loved ones – who discovered Mom or Dad needs help – spend time researching care options after the holidays.
If you are looking for tips on how to manage the extra lead flow and the increased number of inquiries, we have compiled some best practices to help you handle the rush.
In the fast-paced online environment, responding quickly is important to ensure you don’t “lose” a lead. Utilize alerts — like Caring.com’s alerts — to ensure your sales team knows when a person has expressed interest in more information. During peak periods, redistribute tasks, and encourage teamwork to manage the increased workload efficiently.
Personal touches in your communication significantly enhance the chances of conversion. Studies reveal that 3 in 5 people respond more positively to brands that personalize their interactions.
The key is to focus on building a personal connection rather than immediately pushing services. As an example, when working on a lead from Caring.com, mentioning specific notes that were sent over can help demonstrate a genuine interest in the senior’s situation.
As important as speed is, prioritize follow-ups based on urgency. Consider factors like care needs, geographic proximity, and which member of the family is calling. Respond quickly to leads with immediate care needs, and tailor your approach based on the urgency and location of each inquiry. Adult children's inquiries often convert more quickly than other inquiries, so prioritize them during peak times.
Looking for more tips? You can also check out one of our past webinars, “Get Ready for the Referral Rush: Best Practices for Converting Online Leads” for more tips and strategies.
If you are interested in learning more about the benefits of partnering with Caring.com or looking for more qualified leads, reach out to us at sales@caring.com or call (888) 808-0453.
