Home Care Agencies
Senior Living Communities
The holiday season is not just a time for festivities; it's a crucial period for senior living and senior care to strategically prepare for the January lead rush. Here's how senior living communities and senior care agencies can make the most of the holidays and gear up:
Before January, communities and agencies can capitalize on the holiday spirit to strengthen connections with existing leads. Here are key strategies to employ:
Send Holiday Cards: Take advantage of the festive season by sending personalized holiday cards to leads already in your system. This thoughtful gesture not only expresses goodwill but also serves as a gentle reminder of your community or agency.
Invite to Tour and/or Holiday Gathering: Extend invitations to potential residents and clients for a tour or a holiday gathering. This provides an excellent opportunity for leads to experience the warmth and atmosphere firsthand.
As the new year approaches, senior living and senior care teams must be prepared to handle the surge in leads. Here are crucial steps to ensure a smooth transition into the new year:
Continue to Work HOT Leads: Prioritize and actively engage with high-potential leads. Consistent communication during the holiday season keeps your community top of mind when individuals are making decisions about care options.
Improve Information Accuracy: Information on leads can be hard to maintain during the year. Allocate time and resources to ensure that your CRM or other lead information solution reflects the most current information.
Get Sales Pipeline Up to Date: Conduct a thorough review of your sales pipeline. Update progress, identify bottlenecks, and streamline the process to ensure a well-functioning and efficient system.
Update Brochure and Other Print Material: Review and update all printed materials, including brochures, to align with the new year. Incorporate any changes in pricing, services, or offerings to present accurate and enticing information to seniors and their families.
Prep Teams and Backups for January Rush: Anticipate the increase in inquiries in January. Ensure that your teams are well-prepared, and establish backup plans to guarantee someone is available to assist in case of unexpected surges in activity.
By strategically utilizing the holiday season to connect with existing leads and implementing proactive measures, senior living communities and senior care agencies can navigate the busy period with confidence.
If you are interested in learning more about how you can prepare your team for the January lead rush or how you can access leads seeking care in your area, you can contact us at sales@caring.com or call us at (888) 808-0453.
Home Care Agencies
Senior Living Communities
The holiday season is not just a time for festivities; it's a crucial period for senior living and senior care to strategically prepare for the January lead rush. Here's how senior living communities and senior care agencies can make the most of the holidays and gear up:
Before January, communities and agencies can capitalize on the holiday spirit to strengthen connections with existing leads. Here are key strategies to employ:
Send Holiday Cards: Take advantage of the festive season by sending personalized holiday cards to leads already in your system. This thoughtful gesture not only expresses goodwill but also serves as a gentle reminder of your community or agency.
Invite to Tour and/or Holiday Gathering: Extend invitations to potential residents and clients for a tour or a holiday gathering. This provides an excellent opportunity for leads to experience the warmth and atmosphere firsthand.
As the new year approaches, senior living and senior care teams must be prepared to handle the surge in leads. Here are crucial steps to ensure a smooth transition into the new year:
Continue to Work HOT Leads: Prioritize and actively engage with high-potential leads. Consistent communication during the holiday season keeps your community top of mind when individuals are making decisions about care options.
Improve Information Accuracy: Information on leads can be hard to maintain during the year. Allocate time and resources to ensure that your CRM or other lead information solution reflects the most current information.
Get Sales Pipeline Up to Date: Conduct a thorough review of your sales pipeline. Update progress, identify bottlenecks, and streamline the process to ensure a well-functioning and efficient system.
Update Brochure and Other Print Material: Review and update all printed materials, including brochures, to align with the new year. Incorporate any changes in pricing, services, or offerings to present accurate and enticing information to seniors and their families.
Prep Teams and Backups for January Rush: Anticipate the increase in inquiries in January. Ensure that your teams are well-prepared, and establish backup plans to guarantee someone is available to assist in case of unexpected surges in activity.
By strategically utilizing the holiday season to connect with existing leads and implementing proactive measures, senior living communities and senior care agencies can navigate the busy period with confidence.
If you are interested in learning more about how you can prepare your team for the January lead rush or how you can access leads seeking care in your area, you can contact us at sales@caring.com or call us at (888) 808-0453.
