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Denise Graab

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Denise Graab

Director, Reviews Program & Marketing

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Senior Care Marketing

Stand Out Online – Get Reviews – Boost Move-Ins

Published: Sep 01, 2022
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Denise Graab

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Contact sales@caring.com and/or call (855) 897-2433

to learn more and speak with a directory specialist for your area.

There is a significant shift that's been going on in the way that families and seniors are finding and selecting senior living communities. Online marketing is on the rise, while offline and referral marketing is on the decline. Caring is a leader in digital marketing for senior living communities — a preferred referral and advertising partner for thousands of communities nationwide.

Caring does 4 key things to help senior living communities maximize the digital marketing opportunity:

  • We help communities build an enhanced listing on our websites which rank very highly, support millions of monthly visitors, and have domain authority in the senior living space.

  • We help communities increase the number and quality of online consumer reviews and better manage their online reputation.

  • We send pre-screened leads of people who are looking for senior living community options and have opted into having their information shared with Caring partners - these folks include both the senior prospective residents, and their adult children and family members.

  • We provide follow up, support, reporting, and ongoing sales and marketing education to help communities convert online leads into new residents.

To become a senior living partner, contact sales@caring.com to learn more, or call (855) 897-2433 to speak with a directory specialist for your area.

Already a senior living partner? Please contact partnersuccess@caring.com or (855) 932-3880.

Denise Graab

BY EXPERT

Denise Graab

Director, Reviews Program & Marketing

Denise Graab joined Caring.com in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.

See Full Expert Bio

Senior Care Marketing

Stand Out Online – Get Reviews – Boost Move-Ins

4d08c858-b2a8-5064-bd87-9be131cb494e
cover450b86a3-a909-50fe-b7f5-b4db7d9fb9b0
Denise Graab

SHARE

Contact sales@caring.com and/or call (855) 897-2433

to learn more and speak with a directory specialist for your area.

There is a significant shift that's been going on in the way that families and seniors are finding and selecting senior living communities. Online marketing is on the rise, while offline and referral marketing is on the decline. Caring is a leader in digital marketing for senior living communities — a preferred referral and advertising partner for thousands of communities nationwide.

Caring does 4 key things to help senior living communities maximize the digital marketing opportunity:

  • We help communities build an enhanced listing on our websites which rank very highly, support millions of monthly visitors, and have domain authority in the senior living space.

  • We help communities increase the number and quality of online consumer reviews and better manage their online reputation.

  • We send pre-screened leads of people who are looking for senior living community options and have opted into having their information shared with Caring partners - these folks include both the senior prospective residents, and their adult children and family members.

  • We provide follow up, support, reporting, and ongoing sales and marketing education to help communities convert online leads into new residents.

To become a senior living partner, contact sales@caring.com to learn more, or call (855) 897-2433 to speak with a directory specialist for your area.

Already a senior living partner? Please contact partnersuccess@caring.com or (855) 932-3880.

Denise Graab

BY EXPERT

Denise Graab

Director, Reviews Program & Marketing

Denise Graab joined Caring.com in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.

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