Caring News
Ratings & Reviews
Senior Care Marketing
Senior Living Marketing
With online reviews now commonplace and prolific for senior living communities and senior care agencies — strongly influencing your sales and marketing by helping care seekers in their search and selection process: it can be hard to keep up and ensure your business is actively listening and responding to this customer feedback.
But it’s crucial that you do:
89% of U.S. consumers are more likely to use businesses that respond to positive and negative reviews; that drops to 55% if you only respond to negative reviews.
The majority expect businesses to respond rapidly too — in the BrightLocal study for 2025: 81% preferred responses in timeframes under a week.
To qualify for the Caring Stars service excellence award you must publish a response to all negative 1-star and 2-star reviews have a published response, and have at least one response on your Caring.com profile for a review of any rating.
Last year, when we asked what was holding communities and agencies back from effectively responding to reviews, a third said it was a lack of expertise and tools, and an additional 16% said they weren’t sure what to say. This year, we’re pleased to announce that we have a new partnership with ResponseScribe that helps solve for both challenges and more!
ResponseScribe crafts responses to reviews on Caring, Google and other consumer review platforms. This done-for-you service uses the best of both AI and humans to deliver personalized, on-brand review responses within hours, and aligned with best practices (including HIPAA compliance).
What’s more: you can try it at no charge for 14 days to see how well it helps your community or agency respond to reviews on Caring.com or Google. Then, with a monthly (cancel anytime) subscription thereafter: you can respond to reviews on over 50 different websites (in 2025, care seekers are reading reviews and responses on at least two sites when researching local options).
Activate your 14‑day free trial — No credit card needed. The trial includes review response coverage on Caring.com and Google for a single location. The sign-up page also has a brief video explainer about this service and how it works.
Experience prompt, professional replies — Once your free trial is set up, ResponseScribe will immediately begin crafting personalized review responses for Caring and Google reviews. You set the preferences for how involved you’d like to be in the response process, including having text or email alerts for your approval or editing of the responses generated for your community or agency.
Continue beyond the trial and expand as you grow — After the free trial ends, you can convert to full account access for one or more locations, and for over 50 review websites. There are numerous communities and brands nationwide already taking advantage of this service, and ResponseScribe has excellent customer retention rates based on the quality of their offering.
Benefit from a tried & true Caring collaboration — With Caring’s years-long integration with Shout About Us (the parent company of ResponseScribe), they have a clear understanding of Caring’s review and response guidelines, and the seamless ability to submit responses on your behalf, with all required fields for publication.
Taking advantage of this opportunity can deliver key benefits for your community or agency:
Challenge | How ResponseScribe Helps |
|---|---|
Limited in-house capacity | Fully managed service handles all responses |
Pressure to maintain responsiveness | <24-hour (typically 3-4 hour) turnaround on responses |
Need for consistency and brand tone | AI + human editors craft polished replies, and you have the ability to approve or edit if needed |
Coverage across platforms | The free trial includes 2 top sites for your reviews: Caring and Google. Post-trial: respond to reviews across 50 sites. |
Scaling reputation management across multiple locations | The free trial includes 1 location, but you can sign up for multiple locations at any time. You can also downsize or cancel at any time — you aren’t locked into a long-term contract with this service. |
Learn more and try it free for 14 days via their sign-up page.
Note: If you have a large enterprise with numerous locations nationwide, we’re happy to make a personalized introduction for you (contact Caring’s reviews leadership).
Have other questions about Caring’s reviews program? Please contact: reviews@caring.com or (650) 762-8190.
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Caring News
Ratings & Reviews
Senior Care Marketing
Senior Living Marketing
With online reviews now commonplace and prolific for senior living communities and senior care agencies — strongly influencing your sales and marketing by helping care seekers in their search and selection process: it can be hard to keep up and ensure your business is actively listening and responding to this customer feedback.
But it’s crucial that you do:
89% of U.S. consumers are more likely to use businesses that respond to positive and negative reviews; that drops to 55% if you only respond to negative reviews.
The majority expect businesses to respond rapidly too — in the BrightLocal study for 2025: 81% preferred responses in timeframes under a week.
To qualify for the Caring Stars service excellence award you must publish a response to all negative 1-star and 2-star reviews have a published response, and have at least one response on your Caring.com profile for a review of any rating.
Last year, when we asked what was holding communities and agencies back from effectively responding to reviews, a third said it was a lack of expertise and tools, and an additional 16% said they weren’t sure what to say. This year, we’re pleased to announce that we have a new partnership with ResponseScribe that helps solve for both challenges and more!
ResponseScribe crafts responses to reviews on Caring, Google and other consumer review platforms. This done-for-you service uses the best of both AI and humans to deliver personalized, on-brand review responses within hours, and aligned with best practices (including HIPAA compliance).
What’s more: you can try it at no charge for 14 days to see how well it helps your community or agency respond to reviews on Caring.com or Google. Then, with a monthly (cancel anytime) subscription thereafter: you can respond to reviews on over 50 different websites (in 2025, care seekers are reading reviews and responses on at least two sites when researching local options).
Activate your 14‑day free trial — No credit card needed. The trial includes review response coverage on Caring.com and Google for a single location. The sign-up page also has a brief video explainer about this service and how it works.
Experience prompt, professional replies — Once your free trial is set up, ResponseScribe will immediately begin crafting personalized review responses for Caring and Google reviews. You set the preferences for how involved you’d like to be in the response process, including having text or email alerts for your approval or editing of the responses generated for your community or agency.
Continue beyond the trial and expand as you grow — After the free trial ends, you can convert to full account access for one or more locations, and for over 50 review websites. There are numerous communities and brands nationwide already taking advantage of this service, and ResponseScribe has excellent customer retention rates based on the quality of their offering.
Benefit from a tried & true Caring collaboration — With Caring’s years-long integration with Shout About Us (the parent company of ResponseScribe), they have a clear understanding of Caring’s review and response guidelines, and the seamless ability to submit responses on your behalf, with all required fields for publication.
Taking advantage of this opportunity can deliver key benefits for your community or agency:
Challenge | How ResponseScribe Helps |
|---|---|
Limited in-house capacity | Fully managed service handles all responses |
Pressure to maintain responsiveness | <24-hour (typically 3-4 hour) turnaround on responses |
Need for consistency and brand tone | AI + human editors craft polished replies, and you have the ability to approve or edit if needed |
Coverage across platforms | The free trial includes 2 top sites for your reviews: Caring and Google. Post-trial: respond to reviews across 50 sites. |
Scaling reputation management across multiple locations | The free trial includes 1 location, but you can sign up for multiple locations at any time. You can also downsize or cancel at any time — you aren’t locked into a long-term contract with this service. |
Learn more and try it free for 14 days via their sign-up page.
Note: If you have a large enterprise with numerous locations nationwide, we’re happy to make a personalized introduction for you (contact Caring’s reviews leadership).
Have other questions about Caring’s reviews program? Please contact: reviews@caring.com or (650) 762-8190.
