Nowadays, your community’s potential customers are perusing your online reputation before they’re expressing interest, taking tours, and returning your calls — after they’ve seen enough reviews to persuade them to do so. 

In fact, nearly all U.S. consumers (97%) are seeking out online reviews when researching and considering local businesses, and they’re visiting 2 or more review sites. These reviews are helping communities rank higher and stand out from the competition. 

But it’s not just the reviews that seniors and their families are looking at — they’re also very interested to see if and how your business is responding to this feedback. Your review responses can help them feel more positively about doing business with you: 88% now say they’re likely to use a business if it responds to both positive and negative reviews. But if you can’t respond to all reviews: at least respond to the negative ones — more than half can be influenced by you doing that.  

As the longest-standing, highest integrity senior living reviews program on the web, Caring.com is a critical focal point for managing your online reputation. Our annual Caring Stars award recognizes the best senior living communities nationwide based on consumer reviews, and is another great way for communities to attract and convert new residents. You must respond to reviews on Caring.com to be considered for the Caring Stars award.  

So now, by popular demand: Communities in Caring’s partner network can view and respond to the published reviews on Caring.com via Partner Portal! This new feature expands the review response options previously available, and helps communities with their online reputation and qualifying for our annual Caring Stars award. 

Log in today* to:

• See all published reviews for your community — both inside the Portal or by clicking through to the community profile (to see the public view of those reviews)

• Filter reviews to those lacking a response — including by star rating (find the unresolved negative reviews fast!)

• Submit a review response to be published publicly, or contest the review (if the review has fact errors or guidelines violations) and here are some tips available from our Reviews team 

By , your responses will be handled with the highest priority. You’ll also ensure that your community’s online presence is optimized for those seeking out your services, and you’ll increase your ability to be considered for the Caring Stars award. 

And while you’re in Portal, be sure to check out the other features for Caring Partners there too, including: reporting your success in converting Caring leads into move-ins; updating the community rates we have on file for our Family Advisors to make financially-qualified referrals; adding photos and more! All of which helps your community shine when that ‘digital drive-by’ happens by potential residents and their families. 

Have questions about Caring’s reviews program? Contact reviews@caring.com or (650) 762-8190. 

Need help with Partner Portal? Please reach out to partnersuccess@caring.com. 

* Caring Partner Portal is a free service for senior living communities partnered with Caring.com for prospective resident referrals. The review response feature is available to users with access to update their account or profile information, including add public-facing review responses. This feature doesn’t include the ability to remove or edit consumers’ reviews, and instead connects communities to Caring’s reviews team if a review needs re-evaluation against Caring’s high-integrity guidelines.