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Events & Resources

Caring Stars: Recognizing The Best Nationwide

Every year, Caring celebrates senior living communities and senior care agencies who have a high volume of great reviews — and who respond to any 1-star or 2-star reviews — on their Caring.com listing. Any senior living community or senior care agency listed on Caring.com can qualify for the Caring Stars award — there’s no application process or fee. It’s based on consumer reviews.

Have a question about Caring Stars? Please contact our team: reviews@caring.com or (650) 762-8190.

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Earning Praise For Your Stellar Services? You Deserve To Be Recognized!

CaringPartners

Build Your Online Reputation to Earn the Caring Stars Award

The Caring Stars criteria can shift from year to year, but some themes have remained constant for winners over the years. Caring Stars have a high overall average rating, many published reviews, some 5-star reviews, recent reviews, and responses on all negative reviews. Learn how Caring helps businesses get reviews.

CaringPartners

Caring Stars Boosts Sales & Marketing

While you don't have to be a Caring partner to earn the Caring Stars award, we've found that winning partners have averaged more than twice as many prospective customer inquiries and nearly four times more move-ins as Caring's community partners without the honor. Learn how 2024’s winners are making the most of this distinction in their sales and marketing.

CaringPartners

Stand Out & Better Compete to Reap Rewards

In addition to a special badge on the Caring.com listing that's also shown in search results, Caring Stars receive free publicity materials, get featured in local and business press, realize benefits for recruiting and retention, and truly stand out as the best in their county and state.

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Current and Previous Caring Stars

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Caring Stars 2024

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Caring Stars 2024 Criteria: How Senior Living Communities & Senior Care Agencies Earned the Award

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Caring Stars 2022

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Caring Stars 2017-2012

Partner with us to discover how we'll help you amplify your online presence, leverage feedback to your advantage, and work toward winning the Caring Stars award!

Already a partner and need help with reviews? Contact reviews@caring.com or 650-762-8190.

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2024's Top in the Nation: Senior Living

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In addition to a special badge on the Caring.com listing that's also shown in search results, Caring Stars receive free publicity materials, get featured in local and business press, realize benefits for recruiting and retention, and truly stand out as the best in their county and state.

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2024's Top 5 in the Nation: Senior Care

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In addition to a special badge on the Caring.com listing that's also shown in search results, Caring Stars receive free publicity materials, get featured in local and business press, realize benefits for recruiting and retention, and truly stand out as the best in their county and state.

Frequently Asked Questions

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Four Senior Living Communities in Berks County Awarded Caring Stars

Caring Stars is a service excellence award and trustworthy annual list of the best senior living communities and senior care agencies based on consumer ratings and reviews on Caring.com. These top-rated senior living communities and in-home care agencies have a lot of great reviews, top ratings, recent reviews, and responses to all negative reviews too. Each year, Caring.com uses a specific set of reviews-based criteria that the communities and agencies must meet in order to be considered for the award — and the bar is purposefully set high to ensure that the program continues to truly represent those communities and agencies best meeting the needs of seniors and their families.

Caring Stars 2024: How to Maximize Sales & Marketing

A Digital Marketing Academy presentation on Thursday, January 18, 2024 for Caring Stars 2024 award winners, recognizing service excellence in senior living and senior care. In the presentation, Denise Graab — Caring's reviews program director and Caring Stars manager — provided an overview of the award and why it matters; explained the criteria and benefits of winning; and provided promotional examples for sales, marketing, PR, social media and recruiting. Any Caring Stars of 2024 who didn't yet receive their promotional materials and winner gifts should contact reviews@caring.com for assistance. 

More information about Caring Stars 2024 is available in the Caring Stars info center. This includes all winners nationwide, per state and county, as well as Caring's news media releases about 2024 winners — senior living release (November 2023) and senior care release (December 2023) - with quotes from our CEO, Jim Rosenthal. 

Level up your Social Media: Proven Social Media Strategies to Grow Through Community Engagement

This webinar, co-hosted by Emily A Hay and Alison Spitzer of Hay There Social Media, outlines three key strategies for growth on social media. You will learn how to use social media to engage with your local community and specific tactics to achieve specific goals.

The Financial Discovery Process: Key Takeaways and Best Practices for Senior Living

Join us as Evan Friedkin and Craig Simons from Roobrik share some of the results from their newly launched Roobrik Afford Survey! In this webinar, you'll learn key insights on how older adults and adult children are thinking about finances as they relate to senior living, their top concerns and how you can address them in your sales process.

Related Resources

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Caring Stars
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Dec 07, 2023

Four Senior Living Communities in Berks County Awarded Caring Stars
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Denise Graab

Caring Stars is a service excellence award and trustworthy annual list of the best senior living communities and senior care agencies based on consumer ratings and reviews on Caring.com. These top-rated senior living communities and in-home care agencies have a lot of great reviews, top ratings, recent reviews, and responses to all negative reviews too. Each year, Caring.com uses a specific set of reviews-based criteria that the communities and agencies must meet in order to be considered for the award — and the bar is purposefully set high to ensure that the program continues to truly represent those communities and agencies best meeting the needs of seniors and their families.

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Aug 29, 2023

Time to Shine: How to Qualify for Caring Stars 2024
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Denise Graab

In a recent webinar about qualifying for Caring Stars 2024, we shared the incredible journey of the Caring Stars award program and how it elevates senior living communities or in-home care agencies to the top of care seekers’ lists. 

The deadline for the 2024 Caring Stars award is fast approaching: you must have the required stellar reviews profile on Caring.com by October 15, 2023. To help you understand and achieve this highly-coveted award, we’ve compiled the following critical information for maximizing your reputation on Caring.com.

Why is Caring Stars Worth Your Time & Attention? 

Since its groundbreaking launch in January 2012 as the very first “best senior living” award based on consumer reviews, Caring Stars has evolved into a powerful emblem of excellence within our industry — now encompassing all senior living and senior care directories on Caring.com. 

You read that right: Any senior living community or senior care agency listed on Caring.com can qualify for the Caring Stars award. 

And unlike other now-similar award programs, there is no application process or fees for Caring Stars, and Caring Stars winners get free promotional gifts too (there are no licensing fees for winners to use the Caring Stars badge). We also don’t require that you be a Caring partner to be eligible for this prestigious award — though our free reputation management support services for partners do help. 

Here's why Caring Stars can be a game-changer for your business:

  • Positive PR and Marketing Buzz — Being a Caring Stars recipient is more than an accolade; it's a beacon that attracts attention and trust. This recognition generates positive PR and establishes your community or agency as a go-to choice for seniors and families. You can see real examples of this in the Caring Stars 2023 winner webinar

  • Engagement and Excitement — Caring Stars doesn't just signify excellence; it engages and excites your stakeholders. It fosters brand loyalty and strengthens the connection between you and your constituents, which can be invaluable for maintaining and growing the success of your business. 

  • Recruitment and Retention Support —  In an industry where recruiting and retaining staff is a continuous challenge, Caring Stars showcases your commitment to quality and can make you an employer of choice.

  • A Trusted Guide — Caring Stars has become more than an award — it's a trustworthy go-to guide for seniors and their families. Its credibility is why for the past two years, Fortune has used it to rank the best cities for seniors and families. 

This reviews program has been proven to attract prospective customers for Caring Stars winners — boosting inquiries and conversions for Caring partners in particular. For example, in 2021 and 2022, the senior living winners partnered with Caring averaged nearly twice as many new resident inquiries and almost three times as many move-ins as Caring’s community partners without the award. This proprietary data is another signal of the power of consumer reviews in helping seniors and their families find the best service providers. 

What Does It Take to Win? 

Earning the Caring Stars status isn't easy, but the journey is worth it. The focus on obtaining and responding to reviews is the key. 

To be eligible for the 2024 award, here are the essential review metrics to aim for…

For senior care agencies and senior living communities with a resident capacity of 21 or higher, you should have:

  • At least 15 published reviews on your Caring.com listing by the October 15th deadline

  • Across all of those published reviews, an overall average rating of 4.5 stars or higher

  • A minimum of 4 reviews since October 15 of the previous year (4 published reviews between 10/15/22 - 10/15/23)

  • One or more 5-star published reviews with dates in 2023 (at least one 5-star published review dated on or between 1/1/23 - 10/15/23)

  • A published response on every 1-star and 2-star review across all time

For smaller senior living communities and residential care homes having 20 or fewer resident capacity: The qualification criteria and reviews recommendations are different. In this case, you still need to have a 4.5 stars overall average rating or higher, with one or more 5-star reviews in 2023. You also need to have a response to every negative review. But your total reviews volume requirement is lower, both in total reviews across all time and in the recent year qualification time frame. If your senior living community aligns with this smaller capacity, make sure your Caring.com listing has up-to-date resident capacity information or you’ll be judged at the higher review volume thresholds instead.

How To Build A Stellar Reviews Profile for Caring Stars

Before we dive into specific resources to help you get and respond to reviews, let’s first help you avoid a common mistake that can hold you back: asking the wrong people for reviews to meet the Caring Stars requirements faster. 

We’re focused on publishing genuine reviews from cognitively healthy seniors and their families. We host their first-hand feedback about your services, and we do not publish reviews submitted by your employees, any industry insiders, or anyone else with a conflict of interest. This policy is covered in our review guidelines too. 

And here are two more important tips: 

  • Don’t collect and/or upload reviews to Caring.com on behalf of your customers. Our dedicated staff is primed to assist seniors and their families who need a hand in submitting their reviews. 

  • Encourage senior living community residents to steer clear of using their real names as their reviewer screen names — this is a simple measure to protect their privacy, since their home address is published on the listing. 

The fastest, easiest way for your customers to add reviews is via your dedicated review entry form on Caring.com. Point your customers directly to it to save them time and make it as convenient as possible for them to help you achieve Caring Stars status. Not sure of your review form link? Contact our team for help.  

With our reviews-by-phone services, we also have tech-challenged seniors covered! Communities and agencies in our partner network have free access to our award-winning Review Call-in Line and “Review Us on Caring” handouts. 

And that's not all! 

  • If your senior care agency is using Home Care Pulse: we’ve been integrated with them since 2017, with a monthly reviews feed for participating agencies. Many agencies on the 2023 winner list took advantage of this option to get reviews. 

  • For senior living communities in our partner network: we’re doing automatic outreach to the care seekers we've directed your way – collecting their reviews about their tours and choice of your community. And you have access to a nifty tool in Partner Portal to streamline your review request outreach too. 

For all review collection sources in both senior living and senior care: Don't worry if we didn't make the initial introduction of the customer – we’ll accept reviews for all qualified consumers even if we weren’t the original referral source of them to your business. 

To earn the prestigious Caring Stars recognition, it's also crucial that any and all 1-star or 2-star reviews on your Caring.com listing (across all time) either have a published response or are contested and removed by the 10/15 deadline.

Here are three main ways to respond to reviews on Caring.com:

For an in-depth understanding of how to effectively contest reviews to have them removed, or for tips on how to optimize your published review responses, please refer back to our prior webinar, “From Complaint to Compliment: How to Respond to Online Consumer Reviews.” The Caring Stars 2024 qualification webinar also has a summary of tips for review response. 

Caring Stars deserve the spotlight, and we help shine it on them. Don’t be outshined by your local competitors! Make sure your community or agency is on the 2024 winner list. 

To learn more, please revisit the Caring Stars 2024 webinar recording or read through the slides. Or contact reviews@caring.com or (650) 762-8190 to reach our Caring Reviews team. 

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Dec 07, 2021

Best Senior Care: Caring Super Stars 2022
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Denise Graab

The Caring Super Stars of 2022 for senior care are home care, home health care and hospice agencies who have earned the Caring Stars reviews award for 2022 plus two or more additional years since this award program expanded to include home care agencies in 2017, after being the first-of-its-kind for senior living communities since 2012. These are the repeatedly stellar home care agencies that seniors and their family members praise — year after year.

Caring Super Stars in Home Care for 2022

ALABAMA — 6 agencies

ARIZONA — 10 agencies

ARKANSAS — 4 agencies

CALIFORNIA — 39 agencies

COLORADO — 10 agencies

CONNECTICUT — 9 agencies

DISTRICT OF COLUMBIA — 1 agency

FLORIDA — 30 agencies

GEORGIA — 6 agencies

HAWAII — 1 agency

ILLINOIS — 15 agencies

INDIANA — 5 agencies

IOWA — 1 agency

KANSAS — 1 agency

KENTUCKY — 1 agency

LOUISIANA — 2 agencies

MAINE — 1 agency

MARYLAND — 7 agencies

MASSACHUSETTS — 10 agencies

MICHIGAN — 14 agencies

MINNESOTA — 3 agencies

MISSISSIPPI — 2 agencies

MISSOURI — 8 agencies

MONTANA — 1 agency

NEBRASKA — 1 agency

NEVADA — 4 agencies

NEW HAMPSHIRE — 3 agencies

NEW JERSEY — 11 agencies

NEW MEXICO — 1 agency

NEW YORK — 18 agencies

Right at Home North Shore Long Island

NORTH CAROLINA — 6 agencies

OHIO — 15 agencies

OKLAHOMA — 4 agencies

OREGON — 5 agencies

PENNSYLVANIA — 10 agencies

SOUTH CAROLINA — 4 agencies

TENNESSEE — 5 agencies

TEXAS — 26 agencies

UTAH — 7 agencies

VIRGINIA — 11 agencies

WASHINGTON — 5 agencies

WEST VIRGINIA — 1 agency

WISCONSIN — 9 agencies

Congratulations to these 333 home care agencies across the United States!

***See the full list of Caring Stars of 2022.

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Nov 19, 2021

Best Senior Living: Caring Super Stars 2022
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Denise Graab

The Caring Super Stars of 2022 are senior living communities who have earned the Caring Stars reviews award for 2022 plus two or more additional years since this first-of-its-kind program launched in 2012. These are the repeatedly stellar senior living communities that seniors and their family members praise — year after year.

Caring Super Stars in Senior Living for 2022

ALABAMA — 1 community

ARIZONA — 2 communities

ARKANSAS — 2 communities

CALIFORNIA — 24 communities

DELAWARE — 1 community

FLORIDA — 11 communities

GEORGIA — 5 communities

IDAHO — 1 community

ILLINOIS — 4 communities

INDIANA — 3 communities

IOWA — 2 communities

MAINE — 1 community

MARYLAND — 1 community

MASSACHUSETTS — 6 communities

MICHIGAN — 7 communities

MISSOURI — 4 communities

NEVADA — 1 community

NEW HAMPSHIRE — 1 community

NEW JERSEY — 3 communities

NEW YORK — 2 communities

NORTH CAROLINA — 1 community

OHIO — 3 communities

OKLAHOMA — 2 communities

PENNSYLVANIA — 5 communities

SOUTH CAROLINA — 2 communities

SOUTH DAKOTA — 1 community

TENNESSEE — 3 communities

TEXAS — 12 communities

UTAH — 6 communities

VIRGINIA — 2 communities

WASHINGTON — 2 communities

WISCONSIN — 1 community

Congratulations to these 122 senior living communities across the United States!

***See the full list of Caring Stars of 2022.

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