Content Marketing
June is National Safety Month, which focuses on reducing the leading causes of injury and death at work, on the roads, and in our homes and communities. Each week of the month has a different theme: From “Stand Ready to Respond” (highlighting first aid and emergency prep) in week one, to “Share the Roads Safely” in week four. The national campaign also includes information about preventing falls for older adults and avoiding prescription medication dangers or mistakes. It brings up the opportunity for senior care organizations to discuss ways that older adults are safe in senior care, or to address one or more of the month’s specific safety themes.
Content Tips for Any Senior Care Company:
Visit the National Safety Council’s Safe for Life site to get each week’s info kit, which includes a flyer, poster, and more. It’s helpful content you can use free of charge.
Find out about safety resources and programs in your area, such as the Free Housing Safety Program in Alameda, CA, or Florida’s Senior Safety Resource Center. Write about how older adults in your community can benefit from these services — as well as yours — in staying safe.
Take a look at the month’s weekly themes: which one(s) resonate most with your senior care organization and would be easiest for you to create content around? You may be able to create better content if you hone in on one or two of the specific safety hazards with tips for avoiding them — including how your senior care organization is keeping seniors safe in relevant ways.
Use interesting, powerful statistics in your content this month. For instance, one of the campaign’s flyers reports that, “Since 2000, more than 11,000 people have been seriously injured because of distracted walking.” Use of mobile phones may be contributing to that statistic and the use of mobile phones by older generations is on the rise — so this could be a unique safety angle you hadn’t yet covered previously, or reason to revisit how seniors are using mobile phones and how to avoid related dangers (including online elder scams via smart phone browsers or text messaging).
Content Tips for Senior Living Communities:
What are specific things that your senior living community does to ensure the safety of its residents and visitors? Consider a blog post in which you take the reader on a tour of those aspects of your community’s offering. If you have creative staff with design skills or want to try free online tools for infographics, you could also create a visual (such as this one we did for online reputation management) to convey the information in a way that’s more share-worthy in social media.
One of the themes of National Safety Month is being alert to and prepared for dangers. Does your community have plans for emergencies like fire or natural disasters? Do your residents and their family members know and understand the plans? National Safety Month can be an opening for your community to revisit this conversation with those you serve, either in the form of a town hall-style meeting, blog post, series of social posts, or all of the above. Convey how well prepared your community is and help your residents and family members set aside fear and anxiety, resting assured in your community’s safe care.
Content Tips for Home Care Agencies:
How are older adults receiving your agency’s services more safe than they were previously without professional help? Use the theme of safety as a way to discuss your agency’s services and how they help seniors be safe.
How does your agency help older adults in the event of an emergency such as a house fire or natural disaster? Does your agency have a protocol it uses with your caregivers in clients’ homes, and how familiar are the clients and their family members with those emergency plans? Take this opportunity to convey how well prepared your agency is in supporting its clients and their family members in the event of an emergency.
Caring Resources to Support this Spark:
Falls Prevention — Top 5 Tips to Prevent Falls in the Home
Medication Management Resource Center to avoid medication mistakes
Millions of Senior Citizens Ill-Prepared to Live Alone – 8 in 10 Americans Concerned about Safety of Older Loved Ones
Additional Resources to Support this Spark:
National Safety Council – National Safety Month campaign
Department of Homeland Security’s Ready.gov site for Senior Safety
Google “senior safety in” plus your city/state (e.g., “senior safety in Toledo, Ohio). This will turn up related resources you can turn to for your coverage this month.
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the June 2016 Content Sparks.
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Content Marketing
June is National Safety Month, which focuses on reducing the leading causes of injury and death at work, on the roads, and in our homes and communities. Each week of the month has a different theme: From “Stand Ready to Respond” (highlighting first aid and emergency prep) in week one, to “Share the Roads Safely” in week four. The national campaign also includes information about preventing falls for older adults and avoiding prescription medication dangers or mistakes. It brings up the opportunity for senior care organizations to discuss ways that older adults are safe in senior care, or to address one or more of the month’s specific safety themes.
Content Tips for Any Senior Care Company:
Visit the National Safety Council’s Safe for Life site to get each week’s info kit, which includes a flyer, poster, and more. It’s helpful content you can use free of charge.
Find out about safety resources and programs in your area, such as the Free Housing Safety Program in Alameda, CA, or Florida’s Senior Safety Resource Center. Write about how older adults in your community can benefit from these services — as well as yours — in staying safe.
Take a look at the month’s weekly themes: which one(s) resonate most with your senior care organization and would be easiest for you to create content around? You may be able to create better content if you hone in on one or two of the specific safety hazards with tips for avoiding them — including how your senior care organization is keeping seniors safe in relevant ways.
Use interesting, powerful statistics in your content this month. For instance, one of the campaign’s flyers reports that, “Since 2000, more than 11,000 people have been seriously injured because of distracted walking.” Use of mobile phones may be contributing to that statistic and the use of mobile phones by older generations is on the rise — so this could be a unique safety angle you hadn’t yet covered previously, or reason to revisit how seniors are using mobile phones and how to avoid related dangers (including online elder scams via smart phone browsers or text messaging).
Content Tips for Senior Living Communities:
What are specific things that your senior living community does to ensure the safety of its residents and visitors? Consider a blog post in which you take the reader on a tour of those aspects of your community’s offering. If you have creative staff with design skills or want to try free online tools for infographics, you could also create a visual (such as this one we did for online reputation management) to convey the information in a way that’s more share-worthy in social media.
One of the themes of National Safety Month is being alert to and prepared for dangers. Does your community have plans for emergencies like fire or natural disasters? Do your residents and their family members know and understand the plans? National Safety Month can be an opening for your community to revisit this conversation with those you serve, either in the form of a town hall-style meeting, blog post, series of social posts, or all of the above. Convey how well prepared your community is and help your residents and family members set aside fear and anxiety, resting assured in your community’s safe care.
Content Tips for Home Care Agencies:
How are older adults receiving your agency’s services more safe than they were previously without professional help? Use the theme of safety as a way to discuss your agency’s services and how they help seniors be safe.
How does your agency help older adults in the event of an emergency such as a house fire or natural disaster? Does your agency have a protocol it uses with your caregivers in clients’ homes, and how familiar are the clients and their family members with those emergency plans? Take this opportunity to convey how well prepared your agency is in supporting its clients and their family members in the event of an emergency.
Caring Resources to Support this Spark:
Falls Prevention — Top 5 Tips to Prevent Falls in the Home
Medication Management Resource Center to avoid medication mistakes
Millions of Senior Citizens Ill-Prepared to Live Alone – 8 in 10 Americans Concerned about Safety of Older Loved Ones
Additional Resources to Support this Spark:
National Safety Council – National Safety Month campaign
Department of Homeland Security’s Ready.gov site for Senior Safety
Google “senior safety in” plus your city/state (e.g., “senior safety in Toledo, Ohio). This will turn up related resources you can turn to for your coverage this month.
Content Sparks are part of Caring.com’s Content Made Simple program. See all of the June 2016 Content Sparks.
