Senior Living Communities
Skilled Nursing Facilities
Sales Tips
Senior Care Marketing
With the rise of the modern-day drive-by, many customers are researching communities and determining their preferences long before they visit. Caring.com prioritizes customer preferences. We never forward a referral without obtaining verbal consent from the family. To receive more online referrals from us, consider the following strategies to stand out:
Collect More Reviews: In fact, this point deserves the top three spots. Most U.S. consumers read online reviews before making decisions, making them more important than ever to your community. In fact, among our referral partners, communities with 16 or more reviews average nearly 3x more leads, 4x more tours, and 5x more move-ins than communities with one or two reviews. Many residents and their loved ones will leave a review if you ask. In 2023, 57% of consumer reviewers said they would leave an online review if asked by the business staff. Caring’s Partner Portal has a tool that makes it easy to ask for reviews.
Highlight Unique Features: Our Family Advisors strive to motivate customers to visit your senior living community. Aid customers in their decision-making process by highlighting your community’s extraordinary features. Does your chef bake chocolate chip cookies on Tuesdays? Do you have a therapy dog? Is your community located near a hospital? Often, partners claim that their "caring staff" sets them apart. However, for a family choosing between three local communities to tour, this distinction is rather basic. Adding some of these unique details can help set you apart.
Care Services: Have you recently introduced memory care services or constructed a new independent living section? Make sure Caring.com is informed about all the service levels you offer so that we aren't excluding any residents that may be a good fit.
Photos: It's also essential to have good photos. Photos are the first thing a consumer sees when they find you on Caring.com and give customers a sense of what your community looks like before ever stopping by. Our internal data shows that communities with 8+ photos get 4X more leads than those with 1-2 photos. Make sure you are making a good first impression with good-quality photos that highlight your community and its living spaces.
Keep Your Listings Accurate: When a listing has inaccurate information, it hurts your lead volume. If you've moved, changed your name, or aren't taking new patients, please let us know.
Stay in Touch: Let us know if you have a special offer or event. We may be able to include it in our weekly newsletter that goes out to families all over the US or include it on your profile for all customers to see as they research potential communities.
To gain more insight into how Caring filters and validates families for our partners, our referral selection process for communities or agencies, and ways to enhance the matches we create for better conversion rates, contact our Partner Sales and Success teams.
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Senior Living Communities
Skilled Nursing Facilities
Sales Tips
Senior Care Marketing
With the rise of the modern-day drive-by, many customers are researching communities and determining their preferences long before they visit. Caring.com prioritizes customer preferences. We never forward a referral without obtaining verbal consent from the family. To receive more online referrals from us, consider the following strategies to stand out:
Collect More Reviews: In fact, this point deserves the top three spots. Most U.S. consumers read online reviews before making decisions, making them more important than ever to your community. In fact, among our referral partners, communities with 16 or more reviews average nearly 3x more leads, 4x more tours, and 5x more move-ins than communities with one or two reviews. Many residents and their loved ones will leave a review if you ask. In 2023, 57% of consumer reviewers said they would leave an online review if asked by the business staff. Caring’s Partner Portal has a tool that makes it easy to ask for reviews.
Highlight Unique Features: Our Family Advisors strive to motivate customers to visit your senior living community. Aid customers in their decision-making process by highlighting your community’s extraordinary features. Does your chef bake chocolate chip cookies on Tuesdays? Do you have a therapy dog? Is your community located near a hospital? Often, partners claim that their "caring staff" sets them apart. However, for a family choosing between three local communities to tour, this distinction is rather basic. Adding some of these unique details can help set you apart.
Care Services: Have you recently introduced memory care services or constructed a new independent living section? Make sure Caring.com is informed about all the service levels you offer so that we aren't excluding any residents that may be a good fit.
Photos: It's also essential to have good photos. Photos are the first thing a consumer sees when they find you on Caring.com and give customers a sense of what your community looks like before ever stopping by. Our internal data shows that communities with 8+ photos get 4X more leads than those with 1-2 photos. Make sure you are making a good first impression with good-quality photos that highlight your community and its living spaces.
Keep Your Listings Accurate: When a listing has inaccurate information, it hurts your lead volume. If you've moved, changed your name, or aren't taking new patients, please let us know.
Stay in Touch: Let us know if you have a special offer or event. We may be able to include it in our weekly newsletter that goes out to families all over the US or include it on your profile for all customers to see as they research potential communities.
To gain more insight into how Caring filters and validates families for our partners, our referral selection process for communities or agencies, and ways to enhance the matches we create for better conversion rates, contact our Partner Sales and Success teams.
