As we mentioned in recent Digital Marketing Academy webinars and formally announced today via PR Newswire: We’ve partnered with Home Care Pulse — the leading satisfaction management firm for home care — to help agency partners get more reviews and support senior care searchers online. Home Care Pulse Logo

Starting in January: agencies can have new reviews posted to their listings Logobased on consumers’ answers to the “Would you recommend this agency?” summary questions in their Home Care Pulse satisfaction surveys — without any extra effort on their part. Consumers just agree to have the feedback shared as a review, and then Home Care Pulse and take care of the rest.

Also, for those home care agencies who’ve earned one of the prestigious “Best of Home Care” awards from Home Care Pulse, consumers will be able to see that badge on the agency’s listing — as well as the Caring Stars service excellence award that offers for those agencies who have earned it.

As we’ve shared with you before: Reviews increase the volume of inquiries for home care agencies, help agencies stand out from their competitors, and rank their listings better in our directory. And as Eric Madsen (Chief Operations Officer) of Home Care Pulse has noted: Clients who are happy with their home care agencies stay longer as customers and have a dramatic impact on revenue — highlighting the importance for home care agencies to have a solid grasp of their clients’ needs and satisfaction levels.Online Reviews

“With more consumers conducting online research to know who is the best provider in the area, Home Care Pulse is thrilled to be teaming up with to provide our customers with an additional venue to market their award-winning businesses,” Eric said in today’s announcement. “With the ability to automatically push client feedback and ratings to, the process of managing your online reviews has become significantly easier.”

How To Take Advantage of This Program

If you’re already partnered with and Home Care Pulse:

  • Opt into the program via your Home Care Pulse account manager. Note: This program does not include filtering and selection of which reviews get generated and pushed to from your agency’s survey feedback — the opt-in is for participation and acceptance of both positive and negative reviews.
  • Once you’re opted in: Home Care Pulse will automatically feed the new reviews, ratings and badges to seamlessly.
  • You’ll still have the ability to respond to reviews on — you can contest them for factual errors or review guidelines concerns, or can post a professional response to reviews you receive on Note: As a client, you should be receiving New Review Alerts the instant new reviews are posted, so if you’re not getting those, please contact ASAP.

If you’re already getting screened leads from and not yet partnered with Home Care Pulse:

  • Contact Home Care Pulse about signing up for their satisfaction survey services: Be sure to tell them that sent you and that you’re interested in our partnership with Home Care Pulse to get more reviews on your listing.
  • Once you’ve signed up with Home Care Pulse: See section above for home care agencies already partnered with Home Care Pulse and to take the next steps.

We’re really excited about this program and the benefits we know it will bring to both senior care searchers online and our mutual home care agency partners. We also welcome your feedback and questions — you can comment below or contact me via Thanks!

Denise Graab

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