In our webinar, “Home Care Blogging: From Start to Success,” we discussed many resources that your organization can use to regularly and effectively blog about senior care topics. As promised, we’re listing them here for quick reference and follow up by your team…
Resources to Support Senior Care Bloggers
Content Made Simple — This program includes free content marketing services from Caring.com, including three (3) timely themes per month (“content sparks”) with associated content kits to help you produce original blog posts.
MOST program — This is corecubed’s affordable marketing system for home care agencies, with an online membership portal where you can order marketing services and professional-designed marketing materials each month, branded for your home care agency.
Google.com/Trends — This was mentioned by corecubed’s Marissa Snook as a tool you can use to see popular searches by region, keywords, and time periods.
HubSpot Formula for Blog Posts & 5 Post Templates — “After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly,” says Rachel Sprung of Hubspot, a leading inbound marketing and sales platform. She also includes five (5) free blog post templates you can use to create posts.
Creative Commons.org — If you don’t have original photos from your senior care organization, and don’t have a subscription to a photo service like Thinkstock, you can turn to Creative Commons to find images for use on your blog. Be sure, though, to follow the attribution requirements and link to the source. PhotoPin.com and FreeDigitalPhotos.net are additional photo sources for blogs.
Copyblogger.com — Consider reading or subscribing to this blog to continue your learning of blogging best practices
Content Marketing Institute — Their site is full of practical, how-to guidance, and you’ll also find insight and advice from content marketing experts, as well as an active community for discussing the latest news and information.
The Content Strategist from Contently — Contently is a technology company that helps brands create great content at scale, and I regularly enjoy and learn from the information they share on their blog. You may want to read it too.
BloggingBasics101.com and Problogger.net — These are additional sites you can visit to learn more about how to blog, why to blog, and what’s new in the world of blogging.
These were the resources we mentioned during our webinar, and of course we welcome your suggestions as well. Add a comment to help others in their blogging. Thanks!
Also, if you’d like to watch and listen to the webinar session again, you’ll find the recording on Caring.com’s YouTube channel.
Denise Graab joined Caring.com in September 2010, and has 20+ years experience in communications, with a focus on social media marketing for the last decade. In her current role at Caring, she helps senior living communities and home care agencies understand how best to harness the opportunities of digital marketing, including getting and responding to online senior care reviews.
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