Partner Success (Client Services)
Ratings & Reviews
Senior Care Marketing
In the United States today, there are more than 15,500 searches per hour for senior living and senior care, including seniors and their families using terms like “assisted living near me” and “a nursing home in Toledo.” That’s up from 6000 such searches in 2017, and is another indicator of how the COVID-19 pandemic sparked more older adults to turn to the Internet and online resources for information and support.
We talk about this as the ‘modern drive-by’ in senior living, where prospective community residents and their families turn to online search engines, directories like those on Caring.com, and your community’s website to learn as much as they can about your offering and decide whether or not they should take a tour or literally drive by your community’s location. Even if those seniors and their family members get an offline recommendation from a doctor, friend or hospital discharge planner, many will still go online to research your community — and when they do: they’re looking for reviews from your current and former customers.
Caring.com hosts the longest-running, highest-integrity online reviews program for senior living, with over 375,000 reviews that conform to our rigorous standards. Google regularly recognizes and displays our authority as a credible third-party source of senior living reviews — helping seniors and their families easily find the reviews published on Caring.com. We also share the reviews with those using our senior living referral services to find their next home.
Any senior living community in the United States can get consumer reviews on Caring.com; partnership or advertising with Caring is not required. The reviews can be positive, negative, or in-between, and are published (or removed) based on our integrity-focused Review Guidelines, which are aligned with the federal Consumer Review Fairness Act.
In our research and data for our partner communities, we’ve found that reviews can significantly boost prospective resident inquiries, community tours, and new resident move-ins. And for our community partners who earn the coveted Caring Stars award for service excellence based on reviews: they’ve averaged significantly more inquiries and move-ins than our partners without the award.
Below are the ways your community can build its collection of great reviews on our site, too.
Dedicated review submission form — Every community profile in the Caring.com directory has a unique review submission form for cognitively-healthy residents and their family members to submit their firsthand experience feedback about a senior living community’s services within the last 3 years. This form is accessible for the senior living community to share with its customers via the “Write a Review” button on the community profile page (contact reviews@caring.com if you need help finding your community’s link). Consumer reviews submitted via that online form are typically processed within three (3) business days, so it’s one of the fastest, easiest ways for your community to get new reviews, particularly with more older adults and their adult children online.
Any community in the U.S. form — Right from the Caring.com homepage, we include a module for seniors and their families to submit reviews. It goes to an online form, Caring.com/reviews, that can receive reviews for any senior living community in the United States.
Partner Portal reviews campaign(s) — We make it easy for our partners to send requests for reviews to their customers, with a simple-to-use tool in Partner Portal. See how now. If you need help logging into Partner Portal: please contact partnersuccess@caring.com.
Reviews-by-Phone — We offer an award-winning Review Call-in Line that residents and resident family members call to give their reviews by phone. Caring’s review collection agents will guide callers through a brief, relevant interview to record quality reviews detailing the consumers' firsthand experiences with senior living or skilled nursing services. Caring agents are collecting reviews by phone seven days a week during daytime hours, and we have a “Review Us on Caring” handout for our community partners with the phone number on it.
Alternatively, our senior living community partners can send us the names and telephone numbers of potential reviewers (with their explicit consent for sharing that info with Caring.com), and we’ll call them for their reviews.
We also automatically do follow-up outreach to care seekers who’ve used our senior living referral services to collect their post-tour and move-in reviews. Those reviews are collected by phone on a recorded line, too.
Important Note: All of our reviews-by-phone services can take longer than online submissions, given the extra steps involved (from reaching the reviewer by phone, to transcribing the review from the phone call recording, and then uploading and processing the review against the guidelines). It's a good option, though, for seniors who aren't comfortable online or don’t have an email address yet.
Contact reviews@caring.com to learn more about our free reviews-by-phone services.
Last Updated: August 5, 2024
You May Also Like This
Partner Success (Client Services)
Ratings & Reviews
Senior Care Marketing
In the United States today, there are more than 15,500 searches per hour for senior living and senior care, including seniors and their families using terms like “assisted living near me” and “a nursing home in Toledo.” That’s up from 6000 such searches in 2017, and is another indicator of how the COVID-19 pandemic sparked more older adults to turn to the Internet and online resources for information and support.
We talk about this as the ‘modern drive-by’ in senior living, where prospective community residents and their families turn to online search engines, directories like those on Caring.com, and your community’s website to learn as much as they can about your offering and decide whether or not they should take a tour or literally drive by your community’s location. Even if those seniors and their family members get an offline recommendation from a doctor, friend or hospital discharge planner, many will still go online to research your community — and when they do: they’re looking for reviews from your current and former customers.
Caring.com hosts the longest-running, highest-integrity online reviews program for senior living, with over 375,000 reviews that conform to our rigorous standards. Google regularly recognizes and displays our authority as a credible third-party source of senior living reviews — helping seniors and their families easily find the reviews published on Caring.com. We also share the reviews with those using our senior living referral services to find their next home.
Any senior living community in the United States can get consumer reviews on Caring.com; partnership or advertising with Caring is not required. The reviews can be positive, negative, or in-between, and are published (or removed) based on our integrity-focused Review Guidelines, which are aligned with the federal Consumer Review Fairness Act.
In our research and data for our partner communities, we’ve found that reviews can significantly boost prospective resident inquiries, community tours, and new resident move-ins. And for our community partners who earn the coveted Caring Stars award for service excellence based on reviews: they’ve averaged significantly more inquiries and move-ins than our partners without the award.
Below are the ways your community can build its collection of great reviews on our site, too.
Dedicated review submission form — Every community profile in the Caring.com directory has a unique review submission form for cognitively-healthy residents and their family members to submit their firsthand experience feedback about a senior living community’s services within the last 3 years. This form is accessible for the senior living community to share with its customers via the “Write a Review” button on the community profile page (contact reviews@caring.com if you need help finding your community’s link). Consumer reviews submitted via that online form are typically processed within three (3) business days, so it’s one of the fastest, easiest ways for your community to get new reviews, particularly with more older adults and their adult children online.
Any community in the U.S. form — Right from the Caring.com homepage, we include a module for seniors and their families to submit reviews. It goes to an online form, Caring.com/reviews, that can receive reviews for any senior living community in the United States.
Partner Portal reviews campaign(s) — We make it easy for our partners to send requests for reviews to their customers, with a simple-to-use tool in Partner Portal. See how now. If you need help logging into Partner Portal: please contact partnersuccess@caring.com.
Reviews-by-Phone — We offer an award-winning Review Call-in Line that residents and resident family members call to give their reviews by phone. Caring’s review collection agents will guide callers through a brief, relevant interview to record quality reviews detailing the consumers' firsthand experiences with senior living or skilled nursing services. Caring agents are collecting reviews by phone seven days a week during daytime hours, and we have a “Review Us on Caring” handout for our community partners with the phone number on it.
Alternatively, our senior living community partners can send us the names and telephone numbers of potential reviewers (with their explicit consent for sharing that info with Caring.com), and we’ll call them for their reviews.
We also automatically do follow-up outreach to care seekers who’ve used our senior living referral services to collect their post-tour and move-in reviews. Those reviews are collected by phone on a recorded line, too.
Important Note: All of our reviews-by-phone services can take longer than online submissions, given the extra steps involved (from reaching the reviewer by phone, to transcribing the review from the phone call recording, and then uploading and processing the review against the guidelines). It's a good option, though, for seniors who aren't comfortable online or don’t have an email address yet.
Contact reviews@caring.com to learn more about our free reviews-by-phone services.
Last Updated: August 5, 2024
