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Director of Brand and Creative

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by Expert Contributor


by Expert Contributor

Articles and Webinars

Caring Joins AARP AgeTech Collaborative™

Caring has recently focused on a significant technology replatforming initiative to increase the value provided to seniors and their families in their search for senior living and care, while also supporting partners across the senior wellness industry.

With a new logo and refreshed website design, Caring modernized its brand in early 2024 to better convey its empathetic, expert guidance for care seekers and work alongside our partners as true collaborators and a platform for growth. 

Through these investments in both technology and brand, Caring is focused on optimizing the digital experience for care seekers while better presenting community and agency partners online. This includes more tools for seniors and their families as they research and connect to the most appropriate services and support for their specific situations, such as an enhanced reviews display with filters, sort and search. 

Since its inception more than 15 years ago, Caring has emerged as a leader in the digital landscape, helping millions of seniors and their families find essential care and living solutions. Recognizing a need to simplify and support senior care, Caring has steadfastly dedicated itself to improving the lives of seniors through comprehensive, accessible online resources.

As a longstanding digital resource for senior living and care, with a trailblazing focus on using technology to empower seniors and their families: Caring is also a participant in the AgeTech Collaborative™ from AARP®, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. Caring is among those who’ve signed the AARP Employer Pledge, joining with a nationwide group of employers that stand with AARP in affirming the value of experienced workers and are committed to developing diverse organizations. 

For more information about Caring’s leadership and commitment to aging technologies, please contact

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Caring is a portfolio of senior living and senior care websites helping millions of seniors and their families research and connect to the most appropriate services and support for their specific situations. Our mission is to help as many seniors as possible through empathetic, expert guidance.

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