Partner With Us
New Events
Stay in the know about key happenings in the senior living and senior care industry!
You're actively serving seniors and their families every day.
We know how to reach them online.
We're ready to drive more traffic to providers across the spectrum of care in...
We connect you to customers searching for your care services through these professional tools:
Training & Best Practices
We know what drives more leads your way, and we want to share that knowledge—so you’ll get access to insider reports and eye-opening training to boost your sales and marketing success.
Inquiries & Screened Leads
Millions inquire online about senior living & care services; hundreds of thousands speak to our Family Advisors. We’ll pass along any inquiries, leads and referrals for your listing so you can grow your business.
Consumer Reviews
We operate the biggest and most reliable reviews site in the industry and can help you get more customer reviews—while providing tips & tools to win service excellence awards too.
Enhanced Listings
Upgrade your directory listing to rank higher — it’s easy to add photos, rates and business descriptions , and list your unique services and amenities—so that more prospects can find you!
Request a Demo
See What People Are Saying About Us!
0 of 9
Making It Easier For Families to Find You
Enhanced Listings
Consumer Reviews
Inquiries & Screened Leads
Training & Best Practices
Stay up-to-date on noteworthy industry news and trends!
Jun 23, 2025
Using ResponseScribe to Respond to ReviewsWith online reviews now commonplace and prolific for senior living communities and senior care agencies — strongly influencing your sales and marketing by helping care seekers in their search and selection process: it can be hard to keep up and ensure your business is actively listening and responding to this customer feedback.
But it’s crucial that you do:
89% of U.S. consumers are more likely to use businesses that respond to positive and negative reviews; that drops to 55% if you only respond to negative reviews.
The majority expect businesses to respond rapidly too — in the BrightLocal study for 2025: 81% preferred responses in timeframes under a week.
To qualify for the Caring Stars service excellence award you must publish a response to all negative 1-star and 2-star reviews have a published response, and have at least one response on your Caring.com profile for a review of any rating.
Last year, when we asked what was holding communities and agencies back from effectively responding to reviews, a third said it was a lack of expertise and tools, and an additional 16% said they weren’t sure what to say. This year, we’re pleased to announce that we have a new partnership with ResponseScribe that helps solve for both challenges and more!
ResponseScribe crafts responses to reviews on Caring, Google and other consumer review platforms. This done-for-you service uses the best of both AI and humans to deliver personalized, on-brand review responses within hours, and aligned with best practices (including HIPAA compliance).
What’s more: you can try it at no charge for 14 days to see how well it helps your community or agency respond to reviews on Caring.com or Google. Then, with a monthly (cancel anytime) subscription thereafter: you can respond to reviews on over 50 different websites (in 2025, care seekers are reading reviews and responses on at least two sites when researching local options).
Activate your 14‑day free trial — No credit card needed. The trial includes review response coverage on Caring.com and Google for a single location. The sign-up page also has a brief video explainer about this service and how it works.
Experience prompt, professional replies — Once your free trial is set up, ResponseScribe will immediately begin crafting personalized review responses for Caring and Google reviews. You set the preferences for how involved you’d like to be in the response process, including having text or email alerts for your approval or editing of the responses generated for your community or agency.
Continue beyond the trial and expand as you grow — After the free trial ends, you can convert to full account access for one or more locations, and for over 50 review websites. There are numerous communities and brands nationwide already taking advantage of this service, and ResponseScribe has excellent customer retention rates based on the quality of their offering.
Benefit from a tried & true Caring collaboration — With Caring’s years-long integration with Shout About Us (the parent company of ResponseScribe), they have a clear understanding of Caring’s review and response guidelines, and the seamless ability to submit responses on your behalf, with all required fields for publication.
Taking advantage of this opportunity can deliver key benefits for your community or agency:
Challenge | How ResponseScribe Helps |
|---|---|
Limited in-house capacity | Fully managed service handles all responses |
Pressure to maintain responsiveness | <24-hour (typically 3-4 hour) turnaround on responses |
Need for consistency and brand tone | AI + human editors craft polished replies, and you have the ability to approve or edit if needed |
Coverage across platforms | The free trial includes 2 top sites for your reviews: Caring and Google. Post-trial: respond to reviews across 50 sites. |
Scaling reputation management across multiple locations | The free trial includes 1 location, but you can sign up for multiple locations at any time. You can also downsize or cancel at any time — you aren’t locked into a long-term contract with this service. |
Learn more and try it free for 14 days via their sign-up page.
Note: If you have a large enterprise with numerous locations nationwide, we’re happy to make a personalized introduction for you (contact Caring’s reviews leadership).
Have other questions about Caring’s reviews program? Please contact: reviews@caring.com or (650) 762-8190.
May 16, 2025
Why Senior Living Companies Should Take a Cue from Home Care Sales: Meet Families Where They AreImagine this: instead of expecting families to come to us for a perfectly orchestrated tour, we meet them where they’re most comfortable — in their own homes.
Home care pros have this figured out: Step into the family’s world, understand their dynamics, and have an honest conversation over a cup of coffee at their kitchen table. It’s not about being flashy or “selling” right away; it’s about building trust and rapport, and taking in the subtle details about their needs.
Meanwhile, senior living companies are stuck in the old-school mindset: “The best experience is here, so come to us!” However, for many families, the stress of arranging and attending a tour can outweigh the benefits of seeing your community’s sparkling dining room.
By visiting a family’s home, you learn firsthand about their needs and desires:
The fur-baby, Sparky. If he can’t move into the community, it’s a dealbreaker
Mom’s favorite recliner? It’s more than furniture; it’s her throne. Will it fit in one of your units?
The hallway clutter? It tells you this family needs more than physical support.
Families feel more comfortable in their homes, and are often more open to discussing concerns and preferences without the anxiety of being “on stage” at a community tour.
But here’s the kicker: a pre-tour home visit dramatically increases tour-to-conversion rates. Why? Because when families finally come to see your community, they’re already sold on the idea. You’ve addressed the anxieties upfront, and the visit becomes confirmation, not exploration.
So let’s start meeting families where they’re at. Who knows? You might even get a glimpse of their favorite casserole recipe — a win-win for everyone!
Senior living teams, it’s time to shake off the dust of tradition. Let’s trade in our tour-only mindset for a more human approach. Let’s meet families where they are — literally.
May 16, 2025
Elevating Home Care: How Experiences Drive Higher Family ConversionsIn the evolving landscape of senior care, home care companies that prioritize offering experiences — not just fulfilling care hours — are seeing significantly higher conversion rates with families. While care is undeniably at the top of the pyramid of needs for seniors, their overall health and happiness also rely heavily on engaging experiences that nurture social, emotional, and mental well-being.
Therefore, the “whole-person approach” is proving to be a differentiator for home care providers. A whole-person approach combines care with meaningful activities, outings, and group events. Seniors thrive on connections and stimulation, and when a home care company creates opportunities for these, they position themselves as more than just service providers —they become life enhancers.
Some leading home care companies are introducing Monthly Experience Calendars as an additional service for families. These calendars outline planned social activities, group outings, and enrichment events, allowing families to actively participate in creating and selecting experiences for their loved ones. The experience calendars not only showcase a commitment to personalization, they build stronger connections with families by involving them in the care process.
One of the primary reasons seniors transition from home care to senior living communities is the rich tapestry of experiences and social engagement that senior living communities offer. Home care providers who mirror this by offering personalized activities and fostering a sense of community can bridge that gap, appealing to families who want the best of both worlds.
By integrating care with vibrant, planned experiences, home care companies serve not only as caregivers, but as partners in creating fulfilling lives for seniors. This dual approach ensures the providers touch more families, building lasting relationships based on trust, connection, and a shared commitment to holistic well-being.
In the end, it's not just about the hours spent caring — it’s about the moments that truly matter. A monthly experience calendar is a simple yet powerful way to make those moments meaningful, creating a lasting impact for both seniors and their families.
May 01, 2025
How to Generate More Home Care LeadsIn the growing home care industry, the key to success lies in the ability to attract new senior care clients. As the demand for home care increases, it's important to craft lead generation and marketing strategies to stand out from the crowd.
Standing out in a competitive market is essential to attracting new home care leads. Here are some effective and easy ways to stand out from the competition:
Grow your home care agency’s online presence through an easy-to-use website and social media presence. Both of these make it easier for potential senior care clients to understand your services before they reach out to you.
Identify and highlight what makes your home care agency different and the right fit for potential senior care clients. Create selling points that help you stand out by highlighting your:
Specialized services
Highly-trained staff
Personalized care plans
Use those selling points on your website, social media channels, and any emails you send to nurture home care leads.
Showcase your stellar services through testimonials and reviews from happy senior care clients. Reviews — both positive and negative — build trust and credibility with potential clients. If you get feedback you weren’t expecting, a timely, caring response to that review goes a long way in building trust. Ask your current and past senior care clients to share reviews online, like on your Caring.com profile, to provide firsthand experiences.
Another key is to create a marketing strategy that can reach more seniors and attract new senior care clients.
Strengthen your online presence by implementing a few SEO strategies onto your website. Identifying a few top keywords for home care agencies in your area can help your website reach its key audience. Another way to boost your SEO? Partner with Caring.com! Our website ranks for tens of thousands of keyword searches, allowing your agency to perform better in searches.
Stay memorable by creating emails to nurture home care leads and maintain regular communication. Share a newsletter with updates and client stories, provide promotions, and check in to stay connected with these leads. That way, when they are ready to take the next step, your agency is at the top of their list.
Another easy and time-effective way to help expand your reach is through home care lead generation, which you can do by buying home care leads from Caring.com. We help you tap into interested, qualified seniors seeking home care in your area. It's a simple, controlled way to build your client list while crafting your other organic marketing efforts.
With online search becoming more popular among seniors and their loved ones, using quality photos is a must to help your agency stand out. Including at least 5 custom photos, including staff photos can help give seniors a preview of your staff and services. With Caring, partners enjoy an enhanced profile, which allows for multiple photos and a detailed description.
With these strategies, your home care agency can get more leads, boost online visibility, and gain trust with potential senior care clients.
If you want to learn more about partnering with Caring.com or buying home care leads, contact us at sales_homecare@caring.com or call (855) 590-8989.
Join us as a Caring Partner for access to our insider tools.
